This document (PDF, 6MB), which was posted to Twitter by @bradybone is a lesson in how to screw up a 100+ year old iconic brand while dazzling the client with bullshit on a level staggerling far beyond anything before seen in the business of logo design and branding.

…And boy are my arms tired.

I just got back from a rapidly setup 1-day consultation in Dallas, Texas. It was the workflow observation and understanding phase, where I go in, learn how a creative workflow runs currently and the agency’s goals moving forward in that workflow.

Now that I’m home (an hour now), I go through my compiled data, samples of the client’s deliverables, and my notes (10 pages of notes today). I’ll use all that to flesh out the workflow optimization strategy I had already started building in my head on-site, then produce a detailed report of m…

Today REVdrink.com officially launched. It’s a unique site that compiles all the tutorials and how-to articles and books I write into a central list. Currently REVdrink.com catalogs tutorials I’ve written for Adobe Illustrator and Adobe InDesign in my books and in InDesign Magazine. It will grow to include links to online and printed tutorials in Adobe Photoshop, Adobe ImageReady, Acrobat, and QuarkXPress, among others, as well.

Of course, REVdrink.com was designed and built entirely in Adobe Illustrator CS2, and with CSS written by hand in TopStyle Pro.

…

Wednesday morning I delivered my final drafts (”author review”) of the chapters I’m contributing to Special Edition: Using Adobe Creative Suite 2 (Que, 2005). So, barring any last minute changes to my illustrations and figures, I’m done with that book.

All of my first drafts for Adobe Illustrator CS2 @work: Projects You Can Use on the Job (Sams, 2005) have passed through tech edit, wherein my good buddy Samuel J. Klein goes through my step-by-step how-tos looking for errors, leaps in logic, or confusing instruction. About half are in final draft, being indexed an…

I have to call my mother and tell her she wasn’t full of it.

I just got an e-mail from a magazine editor complimenting my ability to write humorously in a how-to article to appear in her publication. Humor, she notes, is a very difficult writing style to pull off.

As I told the editor in response, I’m always worried that my mother lied to me and that I’m really not funny. So, now that I’ve gotten this independent validation, I have to call my mom and begrudgingly admit that she really wasn’t full of it all these years.

I wonder what else she was right about. I wonder if thi…

As reported below (Tattoo Artist Claims Copyright Infringement Over Nike Ad), Portland, Ore. tattoo artist Matthew Reed is sueing Nike, another Oregon native, over the use of Detroit Pistons’ (and former Portland Trail Blazer) Rasheed Wallace’s tattoo, which has been prominently featured in Nike advertisements starring the basketball player. Reed wants the advertisements pulled, and wants damages for the unlicensed use of…

I got official word yesterday that the publisher liked my proposal and outline for an Illustrator CS 2.0 (aka Illustrator 12) how-to book. So, pending my conversation with the acquisitions editor about contract and scheduling–which shouldn’t pose any issue at all–I’ll be writing my first book.

As I see it, my main job with this book is to make the graphic arts community’s scariest tool fun and inviting.

I’m in Texas for a couple of weeks–this past week and next. I got here last Sunday, and have spent time working with some wonderful people in Dallas and Fort Worth.

On this trip, my job sites are not Top Secret or even high-security. Not that I mind those locations, mind you; I feel honored to spend time at those types of locations, and look forward to more visits. Still, it is a nice change of pace to be able to walk in or out of buildings at will, without inconveniencing someone who must act as escort just so I might get a cup of coffee or have a smoke.

I sincerely love my jobs.

Being a professio…