This document (PDF, 6MB), which was posted to Twitter by @bradybone is a lesson in how to screw up a 100+ year old iconic brand while dazzling the client with bullshit on a level staggerling far beyond anything before seen in the business of logo design and branding.
This is an elaborate joke, right? I don’t really drink Pepsi (or Coke) so I was not even aware of any logo change — but I went to the Pepsi web site, and lo and behold — it seems to be true? It’s like ‘Lost’ has extended into real life and unexplainable things are happening. I think when the underground bunker blew up — that must have done it.
Is this really, actually true? The story of ‘The Emperors’ New Clothes’ pales in comparison, I’d say. I am still kind of expecting someone to pop out of the woodwork, yelling ‘gotcha — you fell for it’…
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