Understanding the Timing of Typography
Type has only 1 second to grab someone’s eye. Then it has only 3 seconds to convey it’s prima facie message. In some cases, your entire design has only 6 seconds to communicate it’s entire meaning, 6 seconds before the viewer’s eyes are gone forever. In this clip, you’ll learn about these timing rules as well as how to think about your type and design to work within the restraints of the timing of typography.
Excerpted from Pariah Burke’s comprehensive Pluralsight video course, Illustrator CC Typography.