Timeline of Coca-Cola and Pepsi Logos

via twit​pic​.com

The Coca-Cola brand is time­less, yet Pepsi, with its brand strat­egy of chas­ing every new gen­er­a­tion, reduces its recog­ni­tion with every redesign. The newest is the worst. The Pepsi logo 2008 redesign back story is here: http://​tr​.im/tUyh

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