Pariah Burke Consulting & Training with Creative & Publishing Workflow Expert Pariah S. Burke | Informing & Empowering Creative Professionals™

By Pariah S. Burke

Published August 2007

Publisher: Sybex/Wiley

ISBN: 978-0-470-11456-8

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The book used by ITT Technical Institute to teach InDesign worldwide.

Mastering InDesign for Print Design and Production shows how expe­ri­enced pro­fes­sion­als with dead­lines and bill­able hours use InDesign effi­ciently and effec­tively. Through the case stud­ies and inter­views, read­ers will find inspired to look beyond the over-emphasized basic fea­tures and into the depths of InDesign’s util­ity for real-world print design.

Most InDesign books are writ­ten for begin­ners, and expe­ri­enced users are frus­trated by them. When you already know how to make, fill, and thread a text box, the entire first half of most InDesign books is use­less. But this one doesn’t dwell on the basics. Mastering InDesign for Print Design and Production ful­fills the promise of the Mastering series, to pro­vide real-world skills to pro­fes­sion­als and stu­dents. Like all Mastering books, this one includes:

• A “by pros for pros” approach: The author is an active pro­fes­sional work­ing in the field of graphic arts, lay­out, and design, writ­ing for pro­fes­sion­als who want to improve their skills or learn new skills.
• Real-world exam­ples: Running through­out the text are exam­ples of how the var­i­ous skills are applied in real sce­nar­ios, described through­out the book in the form of exam­ples and case stud­ies from the author’s own design and con­sult­ing work, as well as inter­views with other design­ers using InDesign on the job.
• Skill-based teach­ing and hands-on exercises

The approach is humor­ous, mak­ing the diges­tion and reten­tion of com­pli­cated infor­ma­tion eas­ier for the reader through quips, anec­dotes, and design– and print-geek humor. But at all times the book is true to its mis­sion: Helping a pro­fes­sional do her job in InDesign with­out frus­tra­tion, con­fu­sion, or aes­thetic compromise.

Although the book has a com­pre­hen­sive glos­sary, page one begins right away speak­ing to the core market–print professionals–in indus­try terms about indus­try chal­lenges. This imme­di­ately lets expe­ri­enced InDesign users know the book is about them. The approach is humor­ous, mak­ing the diges­tion and reten­tion of com­pli­cated infor­ma­tion eas­ier for the reader through quips, anec­dotes, and design– and print-geek humor. But at all times the book is true to its mis­sion: Helping a pro­fes­sional do their job in InDesign with­out frus­tra­tion, con­fu­sion, or aes­thetic compromise.

“One gets the sense that the author has really spent time in the trenches using these tools under dead­line, so he doesn’t waste your time. It also has humor and a nice per­sonal writ­ing style that makes it bear­able to actu­ally read, (which is gen­er­ally the excep­tion and not the norm in tech­ni­cal books). To me there’s noth­ing worse than a soft­ware book that bores … it is an insult to the reader and thus the ulti­mate fail­ure of any soft­ware title. This book also prac­tices what it preaches: the page design is ele­gant and adheres to the rules of good design espoused in the text. A gem.” — C. Harder

From the Back Cover

Take Control of Your Designs and Production Workflow Using InDesign

Adobe’s InDesign gives you more cre­ative free­dom than you’ve ever expe­ri­enced in the world of pro­fes­sional lay­out and design. The prob­lem is that learn­ing how to work with this pow­er­ful soft­ware can be a dif­fi­cult and frus­trat­ing process.

This com­pre­hen­sive book goes beyond the basics, clearly show­ing you how to effec­tively use InDesign to meet your print­ing and pre­press needs. It guides you through the new fea­tures and func­tion­al­ity of InDesign CS3 and helps you develop sophis­ti­cated solu­tions. With a solid focus on improv­ing your effi­ciency and cre­ative free­dom, this book pro­vides the expert guid­ance you need to mas­ter col­lab­o­ra­tion within work­groups; work effi­ciently with text, objects, and vari­able text; per­fect your printed out­put; har­ness the power of InDesign trans­parency and effects tools, and much more.

Along with invalu­able hands-on lessons and a healthy dose of advice from his 20 years in graphic arts, pub­lish­ing, and print pro­duc­tion, author Pariah S. Burke also pro­vides you with numer­ous exam­ples and case stud­ies that will help you apply the skills you’ve learned to real-world situations.

Coverage includes:

• Setting up press-ready pages and spreads with bleed, slug, and live areas
• Placing and fit­ting images rapidly and accurately
• Working with attribute-level trans­parency and new Photoshop-like effects for eye-popping results
• Utilizing lay­ers, guides, grids, tem­plates, and libraries to speed the design process
• Ensuring that image color set­tings and proof col­ors match
• Maximizing pro­duc­tiv­ity through reusable set­tings and assets
• Collaborating with edi­to­r­ial through InCopy assignments
• Collaborating with design peers through the Placed Pages Workflow
• Utilizing dynamic text and variables
• Handling com­mon draw­ing tasks with­out Illustrator® or Photoshop®
• Learn How to Achieve Outstanding Design Results with InDesign CS3
• Download Sample Files from Companion Web Site to Put Your Skills into Practice
• Enhance Your Designs with Tables, Images, Objects, and More
• Gain the Skills to Better Manage Color Creativity and Output
• Find Answers to Your Complex Printing Challenges