Courses & Video Training

Creating a Brand Style Guide

Author: Pariah Burke
Publisher: Pluralsight
Length: 2 Hours
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CEO or sole proprietor, designer or brand manager, this course will guide you step-by-step through creating or refining your brand style, the systems, strategies, and policies of your company’s branding and asset management, and, ultimately, building a brand style guide that will empower your brand agents, partners, and the press to properly and consistently represent your brand across all media.

Developed Equally for Business Owners and Design Professionals

CEOs, entrepreneurs, and brand managers in charge of establishing, protecting, and growing their brands need this course.

Graphic designers and advertising executives who create and manage the brand identities and visual elements of their clients’ brands, or who want to expand their services into the areas of brand development, branding consultation, and brand style guide development also need this course.

Course Contents

Module 1: Understanding Branding

  1. What is a Brand?
  2. Why You Need a Brand Style Guide
  3. The Brand Style Guide

Module 2: Establishing Consistent Brand Colors Across Media

  1. The Role of Color in Your Brand
  2. Pick Your Brand Colors
  3. Match CMYK Colors to Pantone Spot Colors
  4. Translate Print Colors into Digital Media
  5. Communicate Colors in Your Brand Style Guide

Module 3: Defining & Communicating Your Logo Uses

  1. Protect Your Logo
  2. Create Logo Versions
  3. Create Distribution-Ready Files
  4. Manage Distribute Logo Files
  5. Determine Logo Usage Guidelines
  6. Document Logo Usage Guidelines

Module 4: Defining Your Brand Typography

  1. Choose Brand Typefaces, Families, and Fonts
  2. Pick Special-Use Fonts
  3. Plan Fonts for Web, eBooks, and Mobile
  4. Understand Font Licensing
  5. Keep Out Unlicensed Fonts
  6. Distribute and Control Fonts
  7. Document Brand Typefaces

Module 5: Using Photography and Video in Your Brand

  1. Stock Imagery Licenses and Terms
  2. Model and Property Releases
  3. Document and Distribute Licenses
  4. Images and Video in the Brand Style Guide

Module 6: Using and Distributing a Brand Style Guide

  1. Finalize Your Brand Style Guide
  2. Version Your Brand Style Guide
  3. Incorporate CSS Brand Style Sheets in Projects
  4. Distribute Your Brand Style Guide