Training & Consulting: Frequently Asked Questions

Do you offer Beginner, Intermediate, and Advanced courses?

Yes, and no. We teach peo­ple with all lev­els of ex­pe­ri­ence, but we rarely use words like “be­gin­ner,” “in­ter­me­di­ate,” “101,” or “lev­el 2” to de­scribe ei­ther the in­struc­tion or the peo­ple learn­ing. We do use “ad­vanced” just to help peo­ple with a lot of ex­pe­ri­ence in a pro­gram iden­ti­fy the course out­li­nes built specif­i­cal­ly for them.

In for­mal, lin­ear ed­u­ca­tion such as a col­lege course, when one starts out with no knowl­edge of a tool and no speci­fic goal oth­er than to learn the tool and then pro­gress­es to­ward mas­tery, draw­ing such dis­tinc­tions in skills and abil­i­ty lev­els makes sense. On the job, how­ev­er, with re­al world projects to com­plete and pay­ing clients to wow, all that mat­ters is be­ing able to get work done cre­ative­ly, ef­fi­cient­ly, and with min­i­mal con­fu­sion and frus­tra­tion.

In the mid­dle of a project, rac­ing to­ward dead­line, no de­sign­er has ever ut­tered the phrase: “Holy cow! I’ve just com­plet­ed an in­ter­me­di­ary lev­el InDesign task!”

Our in­struc­tors teach your per­son­nel every­thing they need to do their jobs and reach your goals–be those so-called be­gin­ner, in­ter­me­di­ate, or ad­vanced skills.

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Who owns software purchases?

You do. As a con­ve­nience to our clients we are avail­able to make soft­ware and hard­ware pur­chas­es on your be­half. If you ask that we pur­chase prod­ucts on your be­half, we do ex­act­ly that, on your be­half. The mon­ey is yours, so the prod­ucts it pur­chas­es will be yours. You will own the li­cens­es and be en­ti­tled to any war­ranties, man­u­fac­tur­er sup­port, and/or fu­ture up­grade in­cen­tives that ac­com­pa­ny the prod­ucts. In the fu­ture, when it’s time to up­grade, you can go di­rect­ly through the man­u­fac­tur­er or oth­er avail­able sales chan­nels with­out the need to in­volve us–unless you want us to help again.

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Do you offer open enrollment classroom training?

We do not of­fer open en­roll­ment train­ing or main­tain our own pub­lic train­ing class­room. Our fo­cus is on im­prov­ing re­al world cre­ative and pub­lish­ing work­flows.

In an open en­roll­ment set­ting, every stu­dent brings dif­fer­ent goals, needs, and skill lev­els in­to the class­room. When all three of those fac­tors vary–and they al­ways vary in an open en­roll­ment class–it be­comes dif­fi­cult for an in­struc­tor to ful­ly meet the goals and needs of every stu­dent while en­gag­ing each stu­dent. After a cer­tain num­ber of stu­dents it be­comes im­pos­si­ble. For those with speci­fic needs and goals, those with jobs and projects al­ready, open en­roll­ment ed­u­ca­tion achieves on­ly a min­i­mal re­turn on in­vest­ment.

If you’re look­ing at an open en­roll­ment class of 10 or more peo­ple not from the same work­flow, you should re­al­ize that no one with a job to do will walk away from that open en­roll­ment class ful­ly pre­pared to work more cre­ative­ly and pro­duc­tive­ly in a speci­fic work­flow. The train­ing com­pa­ny will be hap­py, though, be­cause you will have learned just enough in the class to re­al­ize that you’d learn more in an­oth­er class.

At Pariah Burke Training & Consulting we like re­peat busi­ness as much as any ven­dor, but we’d rather spend your time and mon­ey by giv­ing you what you ask for the first time. That’s how we’ll earn your re­peat busi­ness.

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In What Formats are Training Courses Delivered?

Different client needs–and dif­fer­ent courses–require dif­fer­ent ap­proach­es. That’s we of­fer class­es in one or more of four dif­fer­ent for­mats:

The Hands-On Lab is the most com­mon form of in­struc­tion com­put­er in­struc­tion. Students fol­low along with the in­struc­tor and learn by do­ing on their own com­put­ers. The fo­cus in a hands-on lab is kines­thet­ic learn­ing–“learn­ing by doing”–the most ef­fec­tive method for adults learn­ing soft­ware and computer-based process­es.

BYOD, short for “Bring Your Own Device”, is a less for­mal hands-on train­ing where­in stu­dents who want to fol­low along with the in­struc­tor provide their own com­put­ers, tablets, and oth­er equip­ment.

In a Lecture pre­sen­ta­tion the fo­cus is on pro­vid­ing lots of in­for­ma­tion. Audience mem­bers may fol­low along on their own de­vices, but typ­i­cal­ly just take notes. The lec­ture for­mat en­ables our in­struc­tors to ad­dress a much larg­er au­di­ence than in a Hands-On or BYOD event–anywhere from a small group to sev­er­al thou­sand peo­ple. As a for­mat it is ide­al­ly suit­ed for vi­su­al learn­ers and sub­jects that don’t need full hands-on in­struc­tion.

Our Webinar or on­line, vir­tu­al in­struc­tor lead train­ing ses­sions are ide­al­ly suit­ed for one-on-one or small groups, ed­u­cat­ing per­son­nel in mul­ti­ple lo­ca­tions si­mul­ta­ne­ous­ly, or for “main­te­nance” or follow-up train­ing to aug­ment one-site or class­room Hands-On Lab ed­u­ca­tion.

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Do you offer on-site training and consulting?

Whether it’s a train­ing class for boxed soft­ware or a com­plete work­flow re­struc­tur­ing con­sul­ta­tion, we cus­tomize every en­gage­ment to your unique work­flow, aim­ing at–and hitting–your stat­ed goals. Training on-site at your of­fices, us­ing ac­tu­al doc­u­ments pro­duced by your team as learn­ing aids in hands-on in­struc­tion and is the most ef­fec­tive method of ed­u­ca­tion com­pre­hen­sion and re­ten­tion.

All of our train­ing class­es and pro­fes­sion­al ser­vices are avail­able for on-site de­liv­ery. Some are even avail­able for re­mote de­liv­ery via video con­fer­enc­ing and e-training.

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Do you offer remote training and online learning?

Thanks to ma­ture re­mote meet­ing ser­vices and the high-speed Internet, our in­struc­tors and con­sul­tants can train and con­sult with you and your team any­time, any­where. Using full-featured on­line meet­ing and in­struc­tion sys­tems with in­te­grat­ed in­struc­tor and stu­dent screen shar­ing, stream­ing video, and au­dio con­fer­enc­ing, you and your team can re­ceive train­ing and some types of con­sul­ta­tion at your own desks, with­out the need to bring an in­struc­tor on-site.

By their na­ture, some cours­es and ser­vices can on­ly be de­liv­ered in-person, on-site. Each class and ser­vice page lists its el­i­gi­bil­i­ty for re­mote train­ing.

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Your competitors say they “write their own books.” Do you?

Certain no­ble com­peti­tors make a big deal out of writ­ing their own train­ing books and ma­te­ri­als, which is a fun­ny thing to make a big deal out of be­cause just about every train­ing com­pa­ny writes its own ma­te­ri­al.

Now if you want to talk about the qual­i­ty and au­thor­i­ty of train­ing ma­te­ri­als, well, our in­struc­tors write books and ma­te­ri­als that oth­er train­ing companies–and col­leges and universities–use in their class­es.

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Why is customized training so important?

No two work­flows are iden­ti­cal. Each has its own unique de­tails, goals, and needs. As such, no pre-written ed­u­ca­tion­al plan can be tru­ly ef­fec­tive in im­prov­ing or stream­lin­ing the work­flow. The on­ly way to max­i­mize re­turn on in­vest­ment in train­ing or con­sult­ing is to re­ceive train­ing or con­sult­ing ful­ly cus­tomized to the speci­fic ob­jec­tives of your in­vest­ment. For that, you need peo­ple with vast ex­pe­ri­ence, deep knowl­edge, and nim­ble adapt­abil­i­ty.

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Why are course outlines listed as “mal­leable and cus­tomiz­able”?

A syl­labus or pre-written course forces learn­ers in­to work­ing to­ward the instructor’s goals, not the learn­ers’. We don’t of­fer canned train­ing.

Our in­struc­tors build a course ful­ly cus­tomized to you, to your speci­fic goals for the en­gage­ment, to your work­flow and projects, and to your per­son­nel and their learn­ing style.

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How do you customize training?

During our ini­tial con­ver­sa­tions with you we’ll pose the fol­low­ing ques­tions:

  • Tell us about your work­flow.
  • Tell us about the projects you pro­duce or want to pro­duce.
  • What ar­eas of your work­flow do you find frus­trat­ing, in­ef­fi­cient, or te­dious?
  • In ad­di­tion to meet­ing the goals you’ve re­vealed by your oth­er an­swers, what in­di­ca­tors will mark this train­ing as a suc­cess for you?

Your an­swers de­fine the ed­u­ca­tion you re­ceive. Along the way we’ll lis­ten for what you don’t say, too, for the ques­tions you may not know to ask, and the pos­si­ble so­lu­tions and op­tions you may not be aware are avail­able to you. We will present your op­tions and our rec­om­men­da­tions, and to­geth­er you and the in­struc­tor or con­sul­tant will fi­nal­ize the goals for the en­gage­ment. This will be­come the foun­da­tion for the cur­ricu­lum by which your per­son­nel will be trained.

Once on-site the in­struc­tion and con­sul­ta­tion will flow flu­id­ly, adapt­ing to any re­vised or new­ly dis­cov­ered goals or needs. Because of our in­struc­tors’ deep ex­per­tise with the process­es, con­cerns, and tools of a wide va­ri­ety of de­sign and pub­lish­ing work­flows, they can turn the plan on a dime, adapt­ing it on-site with­out de­lay or con­fu­sion.

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I just need to learn Application X without much customization. Can you teach that?

Of course. Each class’s page in­cludes a course out­line. Our in­struc­tors can teach every­thing in that out­line, in that or­der, if de­sired. How much the class is cus­tomized is en­tire­ly up to you. Use the out­line as a menu–if you want every­thing, you’ll get it; if you want to choose top­ics ala carte, we’ll give you every­thing you or­der and noth­ing you say you don’t want.

For ex­am­ple, did you know that Adobe Photoshop in­cludes fea­tures specif­i­cal­ly used in video pro­duc­tion? If you don’t work with videos, your in­struc­tor will leave those fea­tures out of your ed­u­ca­tion, us­ing the time they would have tak­en to go deep­er in­to the fea­tures you do need in your work.

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What is “workflow-focused” education?

The dif­fer­ence be­tween soft­ware ed­u­ca­tion and workflow-focused train­ing and con­sult­ing is a sim­ple ques­tion: Is the in­struc­tion cen­tered on the soft­ware or what you will do with the soft­ware?

Pariah Burke Training & Consulting is not a soft­ware train­ing com­pa­ny. We will not teach you Photoshop, InDesign, or Adobe Captivate; we will teach you how to use Photoshop, InDesign, or Adobe Captivate to fur­ther your goals, to com­plete your projects, to be cre­ative. That is workflow-focused ed­u­ca­tion.

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