QuarkVSInDesign.com Archive

The Following is Archived and Preserved from QuarkVSInDesign.com, 2003–2009.

Celebrate InDesign Postcard Competition

This Competition Has Ended and is No Longer Accepting Entries. View the Winning Entries Below.

Everyone knows that the last time post­cards were used to pro­mote soft­ware they weren’t ex­act­ly a stun­ning suc­cess. Quark VS InDesign​.com thinks you can do bet­ter. At least, that’s what we keep telling every­one. If you can prove us right, your work might be fea­tured on Quark VS InDesign​.com and you could win your share of US$15,500 (ap­prox­i­mate val­ue) worth of some se­ri­ous­ly cool stuff.

Our name may be Quark VS InDesign​.com, but the­se twin con­tests are about show­ing appreciation—ours and yours—for QuarkXPress and InDesign. These con­tests are not about which one you don’t like; they’re about which one you do like, which one you can’t work with­out, and, hope­ful­ly, which one ex­cites you. They are not about bash­ing the com­pe­ti­tion or prov­ing which is bet­ter. And, this is not about the com­pa­nies; it’s about the ap­pli­ca­tions, each on its own mer­its, sep­a­rate from the oth­er.

This is about cel­e­brat­ing and hon­or­ing two in­cred­i­ble tools of our trade, tools that spare us from the gru­el­ing labor of hand-cutting ruby lithe and wax­ing up head­li­nes, tools that save us from hav­ing to get re­al jobs.

The Competition

These are two sep­a­rate, con­cur­rent­ly run­ning de­sign com­pe­ti­tions, with sep­a­rate and in­de­pen­dent en­tries, win­ners, and prizes.

The “Celebrate InDesign Postcard Competition” from Quark VS InDesign​.com is a de­sign com­pe­ti­tion to cre­ate a mar­ket­ing post­card pos­i­tive­ly pro­mot­ing or fea­tur­ing Adobe’s InDesign® pro­duct (ver­sion CS or CS2). The pur­pose and in­tent of the con­test is to en­cour­age cre­atives to have fun while sup­port­ing and cel­e­brat­ing InDesign. Each per­son or team may sub­mit a sin­gle, two-sided post­card de­sign in cel­e­bra­tion of InDesign.

One win­ning de­sign and two run­ners up (col­lec­tive­ly “win­ners”) will be cho­sen from the qual­i­fy­ing en­tries to oc­cu­py First Place, First Runner-Up, and Second Runner-Up. The prizes list­ed be­low for each place will be award­ed to the cre­ators of the win­ning en­tries.

Qualifying is easy. All en­trants must agree to the “Celebrate InDesign Postcard Competition” Official Rules and com­plete a reg­is­tra­tion form to ac­com­pa­ny an orig­i­nal en­try de­sign that meets the fol­low­ing sim­ple cri­te­ria. The en­try must:

  • Be an orig­i­nal de­sign cre­at­ed by the en­trant (an in­di­vid­u­al or team) sole­ly for the pur­pose of en­ter­ing this con­test and can­not have been pre­vi­ous­ly pub­lished or used for ad­ver­tis­ing or pro­mo­tion­al pur­pos­es;
  • Be rel­e­vant to its sub­ject mat­ter (InDesign CS or CS2);
  • Not dis­par­age or neg­a­tive­ly por­tray any brand, in­clud­ing, but not lim­it­ed to, Quark, Adobe, QuarkXPress, InDesign, Quark VS InDesign​.com, or any per­sons or per­son­al­i­ties as­so­ci­at­ed with them;
  • Free from pro­fan­i­ty, vul­gar­i­ty, and nu­di­ty;
  • Adhere to the me­chan­i­cal spec­i­fi­ca­tions be­low;
  • And, of course, the en­try must be from el­i­gi­ble en­trants.

1st Place

Jeremy Schultz

Migrate
Jeremy Schultz
Jeremy Schultz Artist
W DesMoines, IA

Migrate 1st Place

Click thumb­nail to view ac­tu­al size front and back (2.5mb PDF)

How long have you used InDesign?
Started us­ing InDesign 1.5 in 2000

What is it about InDesign that makes you a pas­sion­ate user?
QuarkXPress is a medioc­re tool that has rest­ed on its lau­rels for a decade. In con­trast, InDesign has al­ways had amaz­ing lay­out tools and Adobe has con­tin­ued to in­no­vate and de­vel­op the ap­pli­ca­tion. That’s the at­ti­tude and com­mit­ment to ex­cel­lence that I want in all the equip­ment I use in my busi­ness.

What in­spired your win­ning de­sign? How did it come about?
“Migrate” was in­spired by a com­bi­na­tion of things: the im­age of mi­grat­ing but­ter­flies, the no­tion of de­sign­ers “mi­grat­ing” to InDesign (Adobe us­es the term “switch­ing”), and the idea of us­ing Photoshop to col­or the but­ter­flies pink like the InDesign icon. Together they make a pret­ty pow­er­ful mar­ket­ing state­ment that fits well with Adobe’s own mes­sage.

How was it cre­at­ed (soft­ware and ver­sions), what tech­niques did you use?
Ironically, InDesign was nev­er used dur­ing the process. I used on­ly Photoshop CS2, and col­or­ing the but­ter­flies was done by us­ing Color Range to se­lect the or­ange in the monar­chs’ wings, ex­pand­ing the se­lec­tion, then adding two lay­ers:

Top: Red fill, Overlay lay­er mode, 50% white Inner Glow lay­er ef­fect
Bottom: Magenta fill, Color lay­er mode, 50% white Inner Glow lay­er ef­fect

The type­face is Myriad Pro, which is what Adobe us­es on their pack­ag­ing.

Tell us about your best de­sign as­sign­ment. Include as much de­tail as you like (client name op­tion­al).
I cre­at­ed a pho­toil­lus­tra­tion of Miller Lite bot­tles run­ning at the Drake Relays track meet for Miller Brewing Company. It in­volved ad­vanced Photoshop tech­niques that I don’t al­ways have the op­por­tu­ni­ty to use, and the im­age was good enough to win last year’s Guru Award for Photo Retouching from the National Association of Photoshop Professionals.

Tell us about your worst de­sign as­sign­ment. Include as much de­tail as you like (client name op­tion­al).
Early in my ca­reer I at­tract­ed a lot of bad clients. One in par­tic­u­lar con­tract­ed me to de­sign a web­site and she sup­plied me her lo­go on­ly on a busi­ness card. I had to recre­ate it. The next day she calls up and wants me to give her the lo­go file so she can use it for all her ma­te­ri­als, “and I fig­ure it will on­ly take you a half-hour to do so I’ll pay you $20.”

What’s next for you? Where do you want to go in your ca­reer?
Currently I’m a se­nior graph­ic de­sign­er for a pub­lish­ing com­pa­ny, but af­ter that I en­vi­sion my­self work­ing as a free­lancer and con­sul­tant, spe­cial­iz­ing in graph­ics for print and the web and work­ing with clients who en­joy the de­sign process and ap­pre­ci­ate what de­sign can do for their brand.

What is your dream assignment””a type of project or for a speci­fic client or brand?
Working with Adobe on their brand­ing and mar­ket­ing of the Creative Suite. I love Adobe and their prod­ucts be­cause they mean so much to me and my col­leagues, and to be able to shape how they are ex­pe­ri­enced by the de­sign com­mu­ni­ty would be an hon­or.

1st Runner-Up

Bonnie Wetzel

Fly with InDesignCS
Bonnie Wetzel

Windsor, CT

Fly with InDesignCS 1st Runner-Up

Click thumb­nail to view ac­tu­al size front and back (2.5mb PDF)

How long have you used InDesign?
1.5 – 2 Years

What is it about InDesign that makes you a pas­sion­ate user?
With InDesignCS I can make any­thing re­al­ly, and the dif­fer­ent tools it of­fers lets me work fast!

What in­spired your win­ning de­sign? How did it come about?
Truly feel­ing that I could re­al­ly do some­thing great and pro­grams (InDesign) will help me get there! The piece is about de­sign­ers dis­cov­er­ing their true tal­ents.

How was it cre­at­ed (soft­ware and ver­sions), what tech­niques did you use?
InDesign CS. Pen tool for shapes, gra­di­ent fills, trans­paren­cies, placed pic­tures and type paths.

Tell us about your best de­sign as­sign­ment. Include as much de­tail as you like (client name op­tion­al).
My sister’s wed­ding in­vi­ta­tion, a lo­go and help­ing with ta­ble set­tings, pro­grams and the whole bit! 

Tell us about your worst de­sign as­sign­ment. Include as much de­tail as you like (client name op­tion­al).
Some have start­ed out as the worst but I like to think of them as reeeal­ly in­ter­est­ing chal­lenges ;)

What’s next for you? Where do you want to go in your ca­reer?
I’d like to have my own com­pa­ny someday(far from now) and pub­lish a book that in­spires de­sign­ers.

What is your dream assignment””a type of project or for a speci­fic client or brand?
A huge event, film fes­ti­val or awards show! Something big with lots of col­lat­er­al & me­dia va­ri­ety!

2nd Runner-Up

Vadim Litvak

Daisies
Vadim Litvak
east­ern­BLOCK Design
San Francisco, CA

Daisies 2nd Runner-Up

Click thumb­nail to view ac­tu­al size front and back (2.5mb PDF)

How long have you used InDesign?
Since 2003

What is it about InDesign that makes you a pas­sion­ate user?
InDesign places a fa­mil­iar in­ter­face to a pow­er­ful pro­duct that al­lows my cre­ativ­i­ty to flow from one project to an­oth­er and every bit in­be­tween. Using oth­er prod­ucts in the Adobe Suite, I can seem­less­ly cre­ate what­ev­er I need with­out break­ing my con­cen­tra­tion while jump­ing through pro­grams whose in­ter­faces could be sig­ni­fi­cat­ly dif­fer­ent and jar­ring.

What in­spired your win­ning de­sign? How did it come about?
Repetition is a nec­es­sary el­e­ment to a solid cre­ative and/or pro­duc­tion work­flow in the of­fice. With that in mind, I set about to de­pict this no­tion by dis­play­ing one of the most con­sis­tent and repet­i­tive el­e­ments I could think of: Nature! Discovering the Daisies im­age helped bring the over­all lay­out to­geth­er.

How was it cre­at­ed (soft­ware and ver­sions), what tech­niques did you use?
Layout: InDesign CS 3.01
Image: Photoshop 7.0
Images: Big Daisies by g2010, Exclusive iS­tock­pho­to Photographer from www​.is​tock​pho​to​.com
Fonts: Myriad Pro
Colorization tech­nique (for that ex­tra UMPH!): Fake Lomo Effect from here.

Tell us about your best de­sign as­sign­ment. Include as much de­tail as you like (client name op­tion­al).
One of the most re­ward­ing as­sign­ments I’ve had was work­ing on the mar­ket­ing ma­te­ri­als for a young adult-oriented reg­u­lar event at the San Jose Museum of Art.

While at my first agen­cy gig, a cowork­er and I had the great op­por­tu­ni­ty to de­vel­op a strong re­la­tion­ship with the San Jose Institute of Contemporary Art, a small, not-for-profit art gallery which hired us to de­vel­op pro­mo­tion­al ma­te­ri­als for their open­ings and spe­cial events. These small post­card and poster projects led to SJMA con­tact­ing us to help them con­ceive a hip, ex­cit­ing evening event to an­nounce their ex­tend­ed hours and bring in more young peo­ple from the com­mu­ni­ty.

After meet­ing with them, we quick­ly brain­stormed some ideas for names (the event wasn’t even named yet!) and over­all con­cepts for the iden­ti­ty. Walking back to the stu­dio, we thought of the chang­ing na­ture of the mu­se­um art­work, the move­ment as­so­ci­at­ed with dance and per­for­mance (a fea­ture of this new night­ly par­ty), and the en­er­get­ic crowd our client was try­ing to ap­peal to. We re­al­ized that the mu­se­um was in a state of flux and so that be­came the name of the par­ty — In Flux!

Now armed with a name, we were able to put the pieces to­geth­er for an iden­ti­ty. We knew we want­ed to keep el­e­ments of SJMA’s Pentagram-designed lo­go, specif­i­cal­ly the quirky star, and we want­ed the iden­ti­ty to em­body move­ment. Inspired by Saul Bass’ work, we moved for­ward to de­vel­op a fre­net­ic look and feel for In Flux

What’s next for you? Where do you want to go in your ca­reer?
I’m cur­rent­ly work­ing as an in-house de­sign­er at a re­al es­tate agen­cy. I en­joy the chal­lenge of mak­ing the same as­sign­ments bet­ter each time through the use of my var­i­ous tools, such as Adobe InDesign. With it, I can go from a one page list­ing fly­er to a multi-page, multi-format in­ter­ac­tive PDF with the con­fi­dence that InDesign can han­dle those de­mands and con­si­tant­ly give me what I want and what my clients ex­pect.

My next move will be to push my abil­i­ties with ei­ther a small agen­cy or on my own as a free­lance de­sign­er.

What is your dream assignment””a type of project or for a speci­fic client or brand?
Wow! A dream as­sign­ment? Pretty much any­thing that lots of peo­ple see. I dis­cov­ered awhile ago that one of the things that re­al­ly, tru­ly sat­is­fies me as a de­sign­er is know­ing that my work, or a project I’ve been in­volved in, is get­ting at­ten­tion from hun­dreds and thou­sands of peo­ple.

Prizes

The fol­low­ing prizes will be fur­nished to the win­ning en­trant in each place.

First Place Winner

First Runner-Up

  • 2 Copies of InDesign CS2 from Adobe
  • InDesign CS2 Product Expert Support Contract (1 year) from Adobe
  • 4-Disc Set of David Blatner’s InDesign CS videos from Software Cinema
  • 1-Year Subscription to InDesign Magazine
  • Choice of Text Count or History plug-in by DTP Tools
  • Overset Manager plug-in by SoftCare
  • Notes Manager plug-in by SoftCare
  • Commercial Press Template of choice by StockLayouts

Second Runner-Up

Acknowledgements

Quark VS InDesign​.com sin­cere­ly thanks the com­pa­nies and pri­vate par­ties who fur­nished prizes for their gen­er­ous con­tri­bu­tions. Each of the­se com­pa­nies is com­mit­ted to serv­ing the graph­ic com­mu­ni­ca­tions in­dus­tries and their peo­ple, as plain­ly ev­i­denced by their gen­eros­i­ty. We hope you will sup­port the­se com­pa­nies and turn to them to an­swer your soft­ware, stock pho­tog­ra­phy, news, and oth­er needs.

Pariah would es­pe­cial­ly like to thank a few in­di­vid­u­als in par­tic­u­lar for their in­valu­able as­sis­tance in help­ing launch two con­cur­rent con­tests on such short no­tice: Christy Siebler, Samuel John Klein, Cyndie Shaffstall, Michael Taylor, and a few oth­ers who have asked not to be em­bar­rassed by be­ing sin­gled out—they know who they are, and Pariah hopes they re­al­ize how much he ap­pre­ci­ates their help.

Adobe, Acrobat, InDesign, and their re­lat­ed lo­gos and in­di­cia are trade­marks or Registered Trademarks of Adobe Systems, Inc.

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