QuarkVSInDesign.com Archive

The Following is Archived and Preserved from QuarkVSInDesign.com, 2003–2009.

Celebrate InDesign Postcard Competition

This Competition Has Ended and is No Longer Accepting Entries. View the Winning Entries Below.

Everyone knows that the last time post­cards were used to pro­mote soft­ware they weren’t exact­ly a stun­ning suc­cess. Quark VS InDesign​.com thinks you can do bet­ter. At least, that’s what we keep telling every­one. If you can prove us right, your work might be fea­tured on Quark VS InDesign​.com and you could win your share of US$15,500 (approx­i­mate val­ue) worth of some seri­ous­ly cool stuff.

Our name may be Quark VS InDesign​.com, but these twin con­tests are about show­ing appreciation—ours and yours—for QuarkXPress and InDesign. These con­tests are not about which one you don’t like; they’re about which one you do like, which one you can’t work with­out, and, hope­ful­ly, which one excites you. They are not about bash­ing the com­pe­ti­tion or prov­ing which is bet­ter. And, this is not about the com­pa­nies; it’s about the appli­ca­tions, each on its own mer­its, sep­a­rate from the oth­er.

This is about cel­e­brat­ing and hon­or­ing two incred­i­ble tools of our trade, tools that spare us from the gru­el­ing labor of hand-cutting ruby lithe and wax­ing up head­lines, tools that save us from hav­ing to get real jobs.

The Competition

These are two sep­a­rate, con­cur­rent­ly run­ning design com­pe­ti­tions, with sep­a­rate and inde­pen­dent entries, win­ners, and prizes.

The “Celebrate InDesign Postcard Competition” from Quark VS InDesign​.com is a design com­pe­ti­tion to cre­ate a mar­ket­ing post­card pos­i­tive­ly pro­mot­ing or fea­tur­ing Adobe’s InDesign® prod­uct (ver­sion CS or CS2). The pur­pose and intent of the con­test is to encour­age cre­atives to have fun while sup­port­ing and cel­e­brat­ing InDesign. Each per­son or team may sub­mit a sin­gle, two-sided post­card design in cel­e­bra­tion of InDesign.

One win­ning design and two run­ners up (col­lec­tive­ly “win­ners”) will be cho­sen from the qual­i­fy­ing entries to occu­py First Place, First Runner-Up, and Second Runner-Up. The prizes list­ed below for each place will be award­ed to the cre­ators of the win­ning entries.

Qualifying is easy. All entrants must agree to the “Celebrate InDesign Postcard Competition” Official Rules and com­plete a reg­is­tra­tion form to accom­pa­ny an orig­i­nal entry design that meets the fol­low­ing sim­ple cri­te­ria. The entry must:

  • Be an orig­i­nal design cre­at­ed by the entrant (an indi­vid­ual or team) sole­ly for the pur­pose of enter­ing this con­test and can­not have been pre­vi­ous­ly pub­lished or used for adver­tis­ing or pro­mo­tion­al pur­pos­es;
  • Be rel­e­vant to its sub­ject mat­ter (InDesign CS or CS2);
  • Not dis­par­age or neg­a­tive­ly por­tray any brand, includ­ing, but not lim­it­ed to, Quark, Adobe, QuarkXPress, InDesign, Quark VS InDesign​.com, or any per­sons or per­son­al­i­ties asso­ci­at­ed with them;
  • Free from pro­fan­i­ty, vul­gar­i­ty, and nudi­ty;
  • Adhere to the mechan­i­cal spec­i­fi­ca­tions below;
  • And, of course, the entry must be from eli­gi­ble entrants.

1st Place

Jeremy Schultz

Migrate
Jeremy Schultz
Jeremy Schultz Artist
W DesMoines, IA

Migrate 1st Place

Click thumb­nail to view actu­al size front and back (2.5mb PDF)

How long have you used InDesign?
Started using InDesign 1.5 in 2000

What is it about InDesign that makes you a pas­sion­ate user?
QuarkXPress is a mediocre tool that has rest­ed on its lau­rels for a decade. In con­trast, InDesign has always had amaz­ing lay­out tools and Adobe has con­tin­ued to inno­vate and devel­op the appli­ca­tion. That’s the atti­tude and com­mit­ment to excel­lence that I want in all the equip­ment I use in my busi­ness.

What inspired your win­ning design? How did it come about?
“Migrate” was inspired by a com­bi­na­tion of things: the image of migrat­ing but­ter­flies, the notion of design­ers “migrat­ing” to InDesign (Adobe uses the term “switch­ing”), and the idea of using Photoshop to col­or the but­ter­flies pink like the InDesign icon. Together they make a pret­ty pow­er­ful mar­ket­ing state­ment that fits well with Adobe’s own mes­sage.

How was it cre­at­ed (soft­ware and ver­sions), what tech­niques did you use?
Ironically, InDesign was nev­er used dur­ing the process. I used only Photoshop CS2, and col­or­ing the but­ter­flies was done by using Color Range to select the orange in the mon­archs’ wings, expand­ing the selec­tion, then adding two lay­ers:

Top: Red fill, Overlay lay­er mode, 50% white Inner Glow lay­er effect
Bottom: Magenta fill, Color lay­er mode, 50% white Inner Glow lay­er effect

The type­face is Myriad Pro, which is what Adobe uses on their pack­ag­ing.

Tell us about your best design assign­ment. Include as much detail as you like (client name option­al).
I cre­at­ed a pho­toil­lus­tra­tion of Miller Lite bot­tles run­ning at the Drake Relays track meet for Miller Brewing Company. It involved advanced Photoshop tech­niques that I don’t always have the oppor­tu­ni­ty to use, and the image was good enough to win last year’s Guru Award for Photo Retouching from the National Association of Photoshop Professionals.

Tell us about your worst design assign­ment. Include as much detail as you like (client name option­al).
Early in my career I attract­ed a lot of bad clients. One in par­tic­u­lar con­tract­ed me to design a web­site and she sup­plied me her logo only on a busi­ness card. I had to recre­ate it. The next day she calls up and wants me to give her the logo file so she can use it for all her mate­ri­als, “and I fig­ure it will only take you a half-hour to do so I’ll pay you $20.”

What’s next for you? Where do you want to go in your career?
Currently I’m a senior graph­ic design­er for a pub­lish­ing com­pa­ny, but after that I envi­sion myself work­ing as a free­lancer and con­sul­tant, spe­cial­iz­ing in graph­ics for print and the web and work­ing with clients who enjoy the design process and appre­ci­ate what design can do for their brand.

What is your dream assignment””a type of project or for a spe­cif­ic client or brand?
Working with Adobe on their brand­ing and mar­ket­ing of the Creative Suite. I love Adobe and their prod­ucts because they mean so much to me and my col­leagues, and to be able to shape how they are expe­ri­enced by the design com­mu­ni­ty would be an hon­or.

1st Runner-Up

Bonnie Wetzel

Fly with InDesignCS
Bonnie Wetzel

Windsor, CT

Fly with InDesignCS 1st Runner-Up

Click thumb­nail to view actu­al size front and back (2.5mb PDF)

How long have you used InDesign?
1.5 - 2 Years

What is it about InDesign that makes you a pas­sion­ate user?
With InDesignCS I can make any­thing real­ly, and the dif­fer­ent tools it offers lets me work fast!

What inspired your win­ning design? How did it come about?
Truly feel­ing that I could real­ly do some­thing great and pro­grams (InDesign) will help me get there! The piece is about design­ers dis­cov­er­ing their true tal­ents.

How was it cre­at­ed (soft­ware and ver­sions), what tech­niques did you use?
InDesign CS. Pen tool for shapes, gra­di­ent fills, trans­paren­cies, placed pic­tures and type paths.

Tell us about your best design assign­ment. Include as much detail as you like (client name option­al).
My sister’s wed­ding invi­ta­tion, a logo and help­ing with table set­tings, pro­grams and the whole bit!

Tell us about your worst design assign­ment. Include as much detail as you like (client name option­al).
Some have start­ed out as the worst but I like to think of them as reeeal­ly inter­est­ing chal­lenges ;)

What’s next for you? Where do you want to go in your career?
I’d like to have my own com­pa­ny someday(far from now) and pub­lish a book that inspires design­ers.

What is your dream assignment””a type of project or for a spe­cif­ic client or brand?
A huge event, film fes­ti­val or awards show! Something big with lots of col­lat­er­al & media vari­ety!

2nd Runner-Up

Vadim Litvak

Daisies
Vadim Litvak
easternBLOCK Design
San Francisco, CA

Daisies 2nd Runner-Up

Click thumb­nail to view actu­al size front and back (2.5mb PDF)

How long have you used InDesign?
Since 2003

What is it about InDesign that makes you a pas­sion­ate user?
InDesign places a famil­iar inter­face to a pow­er­ful prod­uct that allows my cre­ativ­i­ty to flow from one project to anoth­er and every bit inbe­tween. Using oth­er prod­ucts in the Adobe Suite, I can seem­less­ly cre­ate what­ev­er I need with­out break­ing my con­cen­tra­tion while jump­ing through pro­grams whose inter­faces could be sig­ni­fi­cat­ly dif­fer­ent and jar­ring.

What inspired your win­ning design? How did it come about?
Repetition is a nec­es­sary ele­ment to a sol­id cre­ative and/or pro­duc­tion work­flow in the office. With that in mind, I set about to depict this notion by dis­play­ing one of the most con­sis­tent and repet­i­tive ele­ments I could think of: Nature! Discovering the Daisies image helped bring the over­all lay­out togeth­er.

How was it cre­at­ed (soft­ware and ver­sions), what tech­niques did you use?
Layout: InDesign CS 3.01
Image: Photoshop 7.0
Images: Big Daisies by g2010, Exclusive iStockphoto Photographer from www​.istock​pho​to​.com
Fonts: Myriad Pro
Colorization tech­nique (for that extra UMPH!): Fake Lomo Effect from here.

Tell us about your best design assign­ment. Include as much detail as you like (client name option­al).
One of the most reward­ing assign­ments I’ve had was work­ing on the mar­ket­ing mate­ri­als for a young adult-oriented reg­u­lar event at the San Jose Museum of Art.

While at my first agency gig, a cowork­er and I had the great oppor­tu­ni­ty to devel­op a strong rela­tion­ship with the San Jose Institute of Contemporary Art, a small, not-for-profit art gallery which hired us to devel­op pro­mo­tion­al mate­ri­als for their open­ings and spe­cial events. These small post­card and poster projects led to SJMA con­tact­ing us to help them con­ceive a hip, excit­ing evening event to announce their extend­ed hours and bring in more young peo­ple from the com­mu­ni­ty.

After meet­ing with them, we quick­ly brain­stormed some ideas for names (the event wasn’t even named yet!) and over­all con­cepts for the iden­ti­ty. Walking back to the stu­dio, we thought of the chang­ing nature of the muse­um art­work, the move­ment asso­ci­at­ed with dance and per­for­mance (a fea­ture of this new night­ly par­ty), and the ener­getic crowd our client was try­ing to appeal to. We real­ized that the muse­um was in a state of flux and so that became the name of the par­ty In Flux!

Now armed with a name, we were able to put the pieces togeth­er for an iden­ti­ty. We knew we want­ed to keep ele­ments of SJMA’s Pentagram-designed logo, specif­i­cal­ly the quirky star, and we want­ed the iden­ti­ty to embody move­ment. Inspired by Saul Bass’ work, we moved for­ward to devel­op a fre­net­ic look and feel for In Flux

What’s next for you? Where do you want to go in your career?
I’m cur­rent­ly work­ing as an in-house design­er at a real estate agency. I enjoy the chal­lenge of mak­ing the same assign­ments bet­ter each time through the use of my var­i­ous tools, such as Adobe InDesign. With it, I can go from a one page list­ing fly­er to a multi-page, multi-format inter­ac­tive PDF with the con­fi­dence that InDesign can han­dle those demands and con­si­tant­ly give me what I want and what my clients expect.

My next move will be to push my abil­i­ties with either a small agency or on my own as a free­lance design­er.

What is your dream assignment””a type of project or for a spe­cif­ic client or brand?
Wow! A dream assign­ment? Pretty much any­thing that lots of peo­ple see. I dis­cov­ered awhile ago that one of the things that real­ly, tru­ly sat­is­fies me as a design­er is know­ing that my work, or a project I’ve been involved in, is get­ting atten­tion from hun­dreds and thou­sands of peo­ple.

Prizes

The fol­low­ing prizes will be fur­nished to the win­ning entrant in each place.

First Place Winner

First Runner-Up

  • 2 Copies of InDesign CS2 from Adobe
  • InDesign CS2 Product Expert Support Contract (1 year) from Adobe
  • 4-Disc Set of David Blatner’s InDesign CS videos from Software Cinema
  • 1-Year Subscription to InDesign Magazine
  • Choice of Text Count or History plug-in by DTP Tools
  • Overset Manager plug-in by SoftCare
  • Notes Manager plug-in by SoftCare
  • Commercial Press Template of choice by StockLayouts

Second Runner-Up

Acknowledgements

Quark VS InDesign​.com sin­cere­ly thanks the com­pa­nies and pri­vate par­ties who fur­nished prizes for their gen­er­ous con­tri­bu­tions. Each of these com­pa­nies is com­mit­ted to serv­ing the graph­ic com­mu­ni­ca­tions indus­tries and their peo­ple, as plain­ly evi­denced by their gen­eros­i­ty. We hope you will sup­port these com­pa­nies and turn to them to answer your soft­ware, stock pho­tog­ra­phy, news, and oth­er needs.

Pariah would espe­cial­ly like to thank a few indi­vid­u­als in par­tic­u­lar for their invalu­able assis­tance in help­ing launch two con­cur­rent con­tests on such short notice: Christy Siebler, Samuel John Klein, Cyndie Shaffstall, Michael Taylor, and a few oth­ers who have asked not to be embar­rassed by being sin­gled out—they know who they are, and Pariah hopes they real­ize how much he appre­ci­ates their help.

Adobe, Acrobat, InDesign, and their relat­ed logos and indi­cia are trade­marks or Registered Trademarks of Adobe Systems, Inc.

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