Adsters Cramer-Krasselt Commit to QuarkXPress 6.5

America’s fourth-largest advertising agency gives Quark a vote of confidence by upgrading all seats to XPress 6.5.

Chicago-based Cramer–Krasselt, America’s fourth-largest ad­ver­tis­ing agency with of­fices na­tion­wide, has up­grad­ed all li­cens­es to QuarkXPress 6.5, the Denver-based cre­ative soft­ware con­cern an­nouncd today.

C-K’s pres­ence is wide­spread in American com­merce, with such brands as Corona beer, Ski-Doo, PetSmart, Heinz Foods, Dremel, and Popeye’s Chicken as clients.

From the Quark press release:

Because QuarkXPress has been the page lay­out ap­pli­ca­tion of choice for Cramer-Krasselt for more than a decade “” the com­pa­ny is now us­ing al­most 150 li­cens­es “” Quark was able to ex­tend sup­port to the agency. The agency”™s re­newed com­mit­ment en­hances the val­ue of the lat­est re­lease of the award-winning prod­uct from Quark. In ad­di­tion, the Quark team pro­vid­ed Cramer-Krasselt with on-site train­ing on the lat­est fea­tures of the soft­ware and of­fered the agency sup­port dur­ing its migration.

Read the en­tire Quark press re­lease at this link.

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1 Response

  1. The Walking Dude says:

    Cramer-Krasselt is a re­al­ly good place that does good work de­spite what this press re­lease in­fers. Like a lot of com­pa­nies in graph­ic pro­duc­tion, there’s that one die-hard Quark zealot, and it this case he does not even work in Quark much. The peo­ple who ac­tu­al­ly do all the keylin­ing and page lay­out at CK most­ly pre­fer InDesign. They don’t get press re­leas­es, not do they get flown out to Denver and dined by Quark for free. Free, ex­cept for the 150 li­cens­ing fees that follow.

    It re­al­ly says some­thing about Quark, when they plas­ter press re­leas­es all over the in­ter­net about be­ing the “ap­pli­ca­tion of choice” at the 4th largest in­de­pen­dent ad agency. By process of elim­i­na­tion, it isn’t too hard to fig­ure out what first, sec­ond and third are us­ing for their lay­out software. 

    The on­ly ma­jor piece of print busi­ness CK has re­ceived af­ter this an­nounce­ment was a bank client that re­quires their ads be done in InDesign. Now for the first time, InDesign has been loaded on all pro­duc­tion and cre­ative de­part­ment Macs. People are be­ing hired with on­ly InDesign ex­pe­ri­ence. InDesign train­ing has be­gun for those that can think out­side the Quark box. Were not talk­ing mi­gra­tion, we’re talk­ing up­grade here. Pretty soon CK will re­al­ly have some­thing to brag about and it won’t be brand name loy­al­ty to a “one ap­pli­ca­tion” soft­ware com­pa­ny. And Quark will be the 4th largest page lay­out soft­ware, right be­hind Microsoft Publisher.

    Sure the few Quarkies re­main­ing still moan and groan about the loss of their an­tique kern­ing pal­lets and Colorado jun­kets, but the way I see it, this frees up ex­tra time for them to con­cen­trate on con­tent, qual­i­ty and spelling.

    The Walking Dude
    San Fransisco

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