Blatner: InDesign Is the Future of DTP

Renowned voice in DTP/instruction world gives insights on what he thinks is the better design platform

I was all excit­ed about Quark intro­duc­ing tables to QuarkXPress. Then I saw InDesign 2.0 and thought ‘Quark sucks.’

David Blatner is a design con­sul­tant who was one of QuarkXPress’s lead­ing evan­ge­lists. So bull­ish was he on it that he had gar­nered the nick­name “Mr. QuarkXPress”.

In addi­tion to this he has authored (and co-authored) a num­ber of books on QuarkXPress, such as The QuarkXPress Book and QuarkXPress Tips & Tricks. When David Blatner talks, peo­ple listen.

At the recent InDesign Conference in San Francisco, Blatner held forth with per­son­al views on which plat­form is bet­ter and where the future lies. As quot­ed by Publish.com’s Kathy White, “I was all excit­ed about Quark intro­duc­ing tables to QuarkXPress. Then I saw InDesign 2.0 and thought ‘Quark sucks.’ ”

Kathy White’s entire article…which includes Blatner nam­ing his top five fea­tures (and 10 oth­er pret­ty cool ones) is worth­while read­ing and can be found here.

8 thoughts on “Blatner: InDesign Is the Future of DTP

  1. Samuel

    Its too ear­ly to spec­u­late that big. I think InDesign has all the mind share late­ly, but Quark XPress has all the mar­ket share: 80%. XPress is still DTP’s favorite page lay­out pro­gram. I think Xpress v7 will deicde that whether Indesing or Xpress will be the future of DTP. In my opin­ion they both will co-exist, which will be bet­ter for customers. 

  2. Jeff Zimmerman

    Samuel, you should prob­a­bly quote Bill Troop if you’re going to cut and paste the intro to his arti­cle ver­ba­tim. If you’re going to quote some­one and you want peo­ple to take you seri­ous­ly, you might want to cite a more objec­tive arti­cle instead of the bla­tent Quark pro­pa­gan­da Troop called a review.

    Current mar­ket share is not a clear indi­ca­tion of mar­ket direc­tion. What you need to look at is the kind of files going to print­ers. All of my print­ers have said that they are receiv­ing InDesign-native files and InDesign PDFs more and more fre­quent­ly. Moreover, that 80% mar­ket share is inclu­sive of all ver­sions of Quark. Many still use Quark 4, and it’s near­ly 10 years old. You can’t look at a 10-year-old pro­gram to define the future of pro­fes­sion­al design.

    Currently, Quark is chal­lenged by try­ing to get fea­ture par­i­ty with InDesign AND cre­ate new fea­tures because fea­ture par­i­ty isn’t enough. When I look toward the future of desk­top pub­lish­ing, I look at Adobe’s Creative Suite. Maybe Quark 7 will change that, but from what we’ve seen so far, I’m not going to hold my breath. Quark does­n’t have the rep­u­ta­tion of deliv­er­ing on their promises.

  3. Samuel John Klein

    Jeff: thank you for your voice on this. You raise excel­lent points which are, I fear, much too infre­quent­ly touched on, par­tic­u­lar­ly Quark’s dri­ve at fea­ture par­i­ty, as well as while Quark is still a huge share of the mar­ket, mar­ket share isn’t a depend­able met­ric in as much as the major­i­ty of Quark cus­tomers are still using V4. As a mat­ter of fact, I’d go so far as to say that if there is a huge weak­ness in XPress needs to be addressed for Quark to sur­vive, it’s prob­a­bly that one.

    I look for as much chat­ter on the sub­ject as I can, and am a reg­u­lar vis­i­tor to the Sofa threads (casu­al dis­cus­sion area) on Quark’s own forums, and V5 is talked about with scorn-when it’s talked about at all.

    Despite the inveigh­ings of the Quark fans that have post­ed here, Quark does­n’t need to ‘rede­fine the pub­lish­ing indus­try’, it needs to bring XPress up to where InDesign is now, and also make a com­pelling case for an upgrade. 

    As an aside, I did read that Troop review; the com­ment ref­er­enced is a near-enough letter-perfect copy. People, if you want to have a pro-Quark stance and post accorid­ing­ly, that’s okay by me…I con­tin­ue to hope that some hap­py Quark cus­tomers can post com­ments and we can have a real dis­cus­sion about it because…hey, I like talk­ing lay­out apps. But, and I’m speak­ing per­son­al­ly here, you can’t expect me to hold my respect for you if the best you can do is cut and paste from some­one else’s review.

    Jeff cit­ed the review as weak, and I con­cur. It treats the v6.5 update as world­beat­ing, and touts multi-undos, PSD Import, and QuarkVista as the post­cards did…as though nobody else did them.

    The punch­line to that joke is that the review was writ­ten in May, 2005…after InDesign CS2 came out…which sup­ports PSD import­ing with layers.

  4. Pariah S. Burke

    On the top­ic of the Troop review

    I’m prob­a­bly speak­ing out of school, but what the hell.

    A few weeks ago Quark’s mar­ket­ing depart­ment con­tact­ed me inquir­ing about set­ing up a con­ver­sa­tion regard­ing “what Quark can do for blog­gers.” While I don’t con­sid­er QuarkVSInDesign​.com a blog per se–it’s a blog-format news and edi­to­r­i­al site–it was an intrigu­ing contact. 

    Quark would be stu­pid to get involved in cre­at­ing blog soft­ware, there­fore the con­tact was not to join a focus group to help build new soft­ware. Besides, it would­n’t be the mar­ket­ing depart­ment mak­ing con­tact if it had any­thing to do with devel­op­ment. Clearly, Quark–who, again, reads this site daily–has tak­en note of the fact that QuarkVSInDesign​.com is reach­ing Quark’s users. The sto­ry we ran on the first round of Quark’s post­cards was plas­tered all over the Quark Forums, with com­ments that echoed what was post­ed here.

    That par­tic­u­lar con­ver­sa­tion nev­er hap­pened, but I’ve heard through the grapevine that the rea­son was because some­one deemed me “unbribeable”.

    As I recall, that was a few weeks before the Bill Troop review.

    But then again, Troop has always towed the Quark par­ty line and harsh­ly crit­i­cized Adobe’s every move–even when it made no sense. Troop is the only per­son I know, for exam­ple, that thinks OpenType fonts are bad. He’s spout­ed ven­om about them all over the place, claim­ing that the only rea­son for OpenType fonts to exist is to make mon­ey for Adobe and Microsoft (the main col­lab­o­ra­tors on the orig­i­nal tech­nol­o­gy). In fact, he goes so far as to say that “real pros” don’t use Adobe fonts, they use Font Bureau typefaces.

    It’s no secret that Troop pos­sess­es such a strong dis­dain for the com­pa­ny that he could be eas­i­ly char­ac­ter­ized as anti-Adobe.

    Samuel, I’ve respect­ed your argu­ments before, and so I say with the utmost respect to and of you, that you should rethink cit­ing Bill Troop.

  5. Pariah S. Burke

    Oh, and, by the way, Samuel, Quark does not hold 80% mar­ket­share. Quark runs about telling peo­ple that it does, but that’s three year old data–and it was incom­plete and skewed then. Marketshare counts against not only InDesign but also against PageMaker and, in some mar­kets, FrameMaker. 

    Quark has­n’t done a mar­ket­share analy­sis in the last three years, and they haven’t done a com­pre­hen­sive one in at least ten. Adobe has, but Adobe is hard­ly impar­tial. So just look at the inde­pen­dent research into Quark’s slip­ping markets–the Pfeiffer Report is a good start. Then con­sid­er what ver­sion of Quark holds sway in the market.

    Market share is an indi­ca­tor of future sales poten­tial; installed user base is some­thing entire­ly dif­fer­ent. Quark 4 is deeply pen­e­trat­ed, yes, but Quark 6.x is mar­gin­al­ly part of the mar­ket. As Mr. Klein not­ed above, Quark 5 is a joke–roughly sev­en peo­ple bought Quark 5, and I’m two of them. :-)

    Quark is los­ing its war. Even Jay Nelson, who stands square­ly on Quark’s side in the war, rec­og­nizes that.

    Marketing and paid for edi­to­r­i­al won’t help Quark defeat its two pri­ma­ry rivals: Older Quark soft­ware and InDesign.

  6. Alon

    I won­der if 80% of the 80% mar­ket­share Quark claims it has, is gath­er­ing dust on design­ers’ shelves.

  7. Samuel

    Well…Yes I quot­ed Bill Troop. I did­n’t know that you peo­ple know Bill that well. Now I have decid­ed not to utter even a sin­gle word till I get my hands on Xpress v7. Indesign CS is a good soft­ware, but I have attend­ed Quark sum­mit where they showed Xpress v7’s some fea­tures and let me tell you I am real­ly excit­ed to work on v7, and this is not only with me but with every­one who was there. When ever I get the pre-release ver­sion, I will do fea­ture by fea­ture ana­ly­i­sis and will let you know my find­ings. Till now what expe­ri­ence I have with Indesign and what I have seen in Xpress v7, I think Xpress is my first choice. But this may change after I see what the full pack­age is all about. 

  8. Jeff Zimmerman

    Bill’s arti­cle is pret­ty noto­ri­ous because it real­ly infu­ri­at­ed InDesign users. I have absolute­ly no prob­lem debat­ing the mer­its of a pro­gram, but be fair to both pro­grams. Troop was­n’t, and his bias was clear. The sad part is some Quark sup­port­ers are too blind to see through it. I hope you’re not one of them.

    His arti­cle has lit­tle (if any) mer­it. He was com­par­ing an old ver­sion of InDesign (as SJK men­tioned, CS2 fea­tures had been announced long before the arti­cle was post­ed) to a yet-to-be-released ver­sion of Quark (and they haven’t even pub­li­cized a timetable for that release – for all we know, we may be com­par­ing Quark 7 to InDesign CS3). In the future, I hope you can see the dif­fer­ence between objec­tiv­i­ty (sites like this one or cre​ative​pro​.com) and non­sen­si­cal pro­pa­gan­da (Bill Troop or X‑Ray Magazine).

    We’ve made the switch to InDesign, and I tru­ly doubt 7 will get me to CONSIDER switch­ing back. I’m very hap­py with CS2. I hope you see where my skep­ti­cism comes from. I just refuse to hold my breath wait­ing for 7 when Quark has such a hor­ri­ble rep­u­ta­tion for shaft­ing cus­tomers and pro­duc­ing bug­gy soft­ware. As I said before, they have the chal­lenge of cre­at­ing new fea­tures and catch­ing up with ones intro­duced in InDesign. I don’t think they can do it com­plete­ly in one revi­sion. It’s an uphill bat­tle for them.

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