Destroy Your Pantone Swatchbooks And Film It For Prizes

Pantone doesn’t want you to just dis­card your old swatchbooks””they want you to an­ni­hi­late them. Do it in a spec­tac­u­lar way and you may get some cool prizes.

Pantone re­al­ly wants you to re­place your swatch­books (called “PANTONE FORMULA GUIDES”) an­nu­al­ly. They are of­fer­ing the PANTONE COLOR INSPIRATION/2007 and COLORIST soft­ware to make the de­ci­sion eas­i­er. If that isn’t enough for you, how about an op­por­tu­ni­ty to de­stroy your guides and get an Apple® iPhoneâ„¢ and Apple TVâ„¢ for your trou­bles?! Here’s the sto­ry: Pantone just launched the PANTONE Color Kill Contest on YouTube, where you can view peo­ple de­stroy­ing their swatch­books in all kinds of cre­ative ways: hang­ing pages on the Christmas tree and shred­ding are pop­u­lar. Post your video on YouTube and you get a 35% dis­count off the pur­chase of a new guide (you’ll need one, since you de­stroyed your old one…).

The con­test will be go­ing on for most of the year””the dead­line is November 30, 2007″”and there are prizes for the most cre­ative and un­usu­al meth­ods of destruction:

  • Apple® iPhoneâ„¢ and Apple TVâ„¢ for the Grand Prize Winner
  • Apple iPhone and Pantone Essentials six-guide set for the First Place Winner
  • QuarkXPress® 7 and Pantone Color Bridge for the Second Place Winner
  • Pantone Essentials six-guide set for the Third Place Winner

There’s a few en­tries at Pantone​.com al­ready, but on­ly a few. This will be go­ing on for sev­er­al months so we will sure­ly see more as the year pro­gress­es. I’ll be tun­ing in, be­cause I know de­sign­ers’ ap­petites for de­struc­tion can be pret­ty fierce””my own en­try will prob­a­bly in­volve some py­rotech­nics and a sound­track by P.O.D….

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