Pariah Burke Consulting & Training with Creative & Publishing Workflow Expert Pariah S. Burke | Informing & Empowering Creative Professionals™

Session Schedule

Day 1 (Morning Session): The World of Electronic Publishing

Print, It’s No Longer Just Ink on Paper

• The facts of mar­ket demand for ebooks, elec­tronic mag­a­zines, and other e-publishing projects
• Why e-publishing doesn’t have to be the end of your print publishing
• Redefining effec­tive print pub­lish­ing work­flows to include effec­tive dig­i­tal publishing
• The straight answer loaded with facts and fig­ures to the ques­tion: Is e-publishing in var­i­ous media and forms profitable?

Break (15 Minutes)

ePublishing Formats and Devices

• Different forms and for­mats of ebooks and e-publications: ePUB and MOBI ebooks, PDF and Flash pub­li­ca­tions with rich inter­ac­tiv­ity, Blio enhanced ebooks, e-textbooks, iPad and tablet mag­a­zines, cat­a­logs, and apps
• Which devices and appli­ca­tions can read each type of format
• Feature com­par­i­son of each format
• Limitations of each format

Digital Publication Creation Platforms

• Facts about the sys­tems avail­able to pub­lish dig­i­tal pub­li­ca­tions as folios and/or mobile apps on iPad, Playbook, Android, and more
• Facts about the Adobe Digital Publishing Suite
• Facts about Aquafadas Digital Publishing
• Facts about Mag+ Digital Publishing
• Facts about Twixl Media Publisher (for­merly RovingBird ePublisher)
• Facts about PixelMag Digital Publishing System
• Facts about the QuarkXPress 9 App Studio
• Comparison of pric­ing: Which sys­tem is right for your budget?

Lunch Break (1 Hour)

Day 1 (Afternoon Session): Creating eBooks

eBook Design and Layout

• Laying out ebooks in InDesign, QuarkXPress, Microsoft Word, and Apple Pages
• Laying out the book text
• Re-purposing for-print text to ebook
• Creating and using appro­pri­ate para­graph and char­ac­ter styles
• Unique require­ments for pho­tos, fig­ures, illus­tra­tions, and cap­tions in eBooks
• How to pre­pare images in Photoshop and Illustrator

Break (15 Minutes)

eBook Output and Styling

• Exporting ebooks from lay­out and word pro­cess­ing applications
• What’s inside that ePUB file
• Creating multi-chapter ebooks
• Editing the styling of ebooks
• Fonts and ebooks
• Creating exter­nal CSS ebook stylesheets for effi­cient, multi-ebook publishing

Questions and Answers

Although we’ll answer ques­tions through­out the day, some more involved ques­tions are bet­ter dis­cussed dur­ing a ded­i­cated Q&A session.

Day 2 (Morning Session): Creating Rich Media e-Publications

Designing Rich Media e-Publications (Part 1)

• What is a “rich media e-publication” and what can you do with it
• Laying out pub­li­ca­tions in InDesign and QuarkXPress
• Creating and using appro­pri­ate para­graph and char­ac­ter styles
• Adding graph­ics, video, audio, and inter­ac­tive content
• Creating inter­nal and exter­nal hyperlinks

Break (15 Minutes)

Designing Rich Media e-Publications (Part 2)

• Adding page transitions
• Creating rollover and click­able actions
• Creating ani­ma­tion and con­trol­ling timing
• Adding inter­ac­tiv­ity and rich-media to exist­ing publications
• Generating dis­trib­utable formats
• Securing e-publications against theft and modification

Lunch Break (1 Hour)

Day 2 (Afternoon Session): Deploying and Marketing eBooks and e-Publications

Publishing

• Proofing ebooks and e-publications, what to look for, and how to make changes
• A look at the Adobe Digital Publishing Suite
• Uploading ebooks to the iPad, PlayBook, and other devices
• Obtaining an ISBN num­ber for books
• Obtaining an ISSN num­ber for periodicals
• Getting your e-publication into iBooks, Amazon​.com, Barnes & Noble, and other e-tailers

Break (15 Minutes)

Marketing

• Distributing ebooks and periodicals
• Digital Rights Management, do you need it?
• Selling ebooks: why, how, how much, and who can col­lect the money for you
• Managing e-magazine sub­scrip­tions and ser­vices that can han­dle dis­tri­b­u­tion and recur­ring pay­ments for you
• How to turn a profit from free-to-own ebooks and e-publications
• Value-adding e-publications

The Last Word

• How to best man­age a single-person e-publishing workflow
• How to man­age team-based e-publishing workflows

Video Clips

Clips from the ePub­lish­ing Workflow Webinar (live and video course).

How to Set Pricing for Your Digital Publications and eBooks

In Attendees' Own Words

Attendees of the ePub­lish­ing Workflow Webinar have a lot to say about it:

Join the ePublishing Revolution!

As mag­a­zines, books and news­pa­pers rapidly con­vert to dig­i­tal for­mat, it’s clear the Electronic Publishing Revolution is finally and fully under­way. Notable peri­od­i­cals such as Wired, Sports Illustrated, and Popular Mechanics have made the dig­i­tal switch, along with the Wall Street Journal and New York Times. Colleges and uni­ver­si­ties are begin­ning to offer text­books in dig­i­tal for­mat; in a September, 2010 edi­tion of Newsweek, the notion was pre­sented that dig­i­tal text­books are replac­ing tra­di­tional ones in the class­room. Barnes & Noble and Borders both have a sec­tion of their web sites ded­i­cated to dig­i­tal textbooks.

Interactivity is being added to the basic PDF ebook for­mat, using Flash and other tech­nolo­gies, giv­ing the con­sumer a rich and engag­ing expe­ri­ence, far beyond that of a tra­di­tional printed document.

Just how pop­u­lar are ebooks and other elec­tronic pub­li­ca­tions? Amazon has declared the Kindle its best-selling prod­uct, with over 630,000 ebooks now avail­able from Amazon​.com. In a four-month period end­ing in August 2010, Apple announced sales of 3 mil­lion iPads, and more slate PCs and ebook read­ers are rush­ing to mar­ket com­pete with the iPad.

“Within five years there will be more dig­i­tal con­tent sold than phys­i­cal con­tent. Three years ago, I said within ten years but I real­ized that was wrong – it’s within five.” Steve Haber, pres­i­dent of Sony’s dig­i­tal read­ing busi­ness divi­sion as told to The Telegraph

With all of this activ­ity tak­ing us fur­ther from the printed word and lead­ing us to this new dig­i­tal fron­tier, this is the time to take action and join the rev­o­lu­tion. Our inten­sive two-day webi­nar, the ePub­lish­ing Workflow Webinar, will guide you through the process, teach you the tools and knowl­edge you need to cre­ate ebooks, e-magazines, e-catalogs, and other elec­tronic pub­li­ca­tions, and to suc­cess­fully deploy them in the market.

Digital pub­li­ca­tions can be cre­ated from a vari­ety of appli­ca­tions, and we will walk you through the process using the most pop­u­lar soft­ware. We’ll explain the dif­fer­ence between ePUB, PDF, and Flash for­mats, show­ing you the pros and cons of each, and help­ing you decide which for­mat is best for your content.

The webi­nar not only shows you how to pro­duce ebooks, but also cov­ers for­mat­ting HTML and edit­ing the CSS (Cascading Style Sheets), to con­trol the look and feel of your doc­u­ments. You’ll learn how to add graph­ics, sound, video, and Flash con­tent for the rich­est expe­ri­ence to the end user.

Facts About Electronic Publishing Today

As more com­pa­nies plan to release new eBook read­ing devices by the end of 2010, the elec­tronic pub­li­ca­tion mar­ket con­tin­ues to expand rapidly.

• More than 3 mil­lion iPads have been sold between April and August 2010. After lan­guish­ing for years as a largely untapped mar­ket, the release of the sleek, multi-function iPad finally con­vinced the main­stream mar­ket of the con­ve­nience, util­ity, and plea­sur­able read­ing expe­ri­ence of ebooks, e-magazines, and other elec­tronic publications.
• In the same time frame 4 mil­lion Kindles had been sold; Amazon boasts the Kindle as its most pop­u­lar product.
• Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books avail­able for the Kindle.
• The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet com­puter tar­geted at the Enterprise, but with plenty of power for the Small Office/Home Office and even con­sumer crowd. The PlayBook bests the iPad in many fea­tures, includ­ing full sup­port for Flash-powered games and pub­li­ca­tions, mul­ti­task­ing (run­ning mul­ti­ple appli­ca­tions at once), a built-in video con­fer­enc­ing cam­era, and many other features.
• In October Microsoft announced that tablet devices and e-readers run­ning Microsoft Windows Mobile 7 will be avail­able by Christmas 2010.
• Magazines are going elec­tronic. Currently deployed on the iPad, smart phones, and other mobile media are inter­ac­tive, digital-only ver­sions of the fol­low­ing perodicals:
  • Wired Magazine
  • Sports Illustrated
  • Fortune Magazine
  • PEOPLE Magazine
  • Maxim
  • And dozens of others.
• Newspapers are going dig­i­tal. Currently deployed on the iPad, smart phones, and other mobile media are inter­ac­tive, digital-only ver­sions of the fol­low­ing daily newspapers:
  • The Wall Street Journal
  • USA Today
  • The New York Times
  • Dayton Daily News
  • The Chinadaily
  • And more every week.
• Catalogs are going dig­i­tal. Consumers are car­ry­ing in their pock­ets and purses ware­houses worth of prod­uct list­ings in the form of elec­tronic cat­a­logs deployed on the iPad, smart phones, and other mobile media. A few of the brands that have taken advan­tage of the media just since the iPad was released in April 2010 include:
  • Pottery Barn
  • Arhaus Furniture
  • SoundScreen
  • SkyMall
  • Ticket Master
  • And more almost daily.
• 99.26% of all the com­put­ers, tablets, and mobile devices in the world can open Flash-based publications.
• PDFs are still the num­ber 1 type of rich con­tent, inter­ac­tive elec­tronic publications.
• There is a free PDF reader avail­able for every com­puter oper­at­ing sys­tem, tablet device, and smart phone.
• Author Seth Godin, author of 12 world­wide best­selling books announced in 2010 that he has com­pletely moved away from tra­di­tional printed book pub­lish­ing. All of his future books will be pub­lished exclu­sively in elec­tronic format.
• Electronic pub­lish­ing skills are in demand for new hires and con­trac­tors. A search of DesignJobsLive​.com, Monster​.com, and other reg­u­lar employ­ment and free­lance job sites revealed more than 400 open­ings look­ing for skills related to elec­tronic pub­lish­ing lay­out, design for elec­tronic pub­lish­ing, or elec­tronic pub­li­ca­tion project man­age­ment (date of sam­ple: September 28 2010).
• According to the Association of American Publishers audio book sales for 2009 totaled $192 mil­lion, down 12.9% on the prior year. E-books over­took audio­books in 2009 with sales reach­ing $313 mil­lion in 2009, up 176.6%.
• A recent arti­cle in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a non­profit dig­i­tal library, are join­ing forces to cre­ate a one-stop Website for check­ing out e-books, includ­ing access to more than a mil­lion scanned pub­lic domain books and a cat­a­log of thou­sands of con­tem­po­rary e-book titles avail­able at many pub­lic libraries.”

The Digital Publishing mar­ket is explod­ing, so it’s now more impor­tant than ever to learn how to cre­ate e-books, e-magazines, e-catalogs, and more. The ePub­lish­ing Workflow Webinar will give you the skills you need to stay rel­e­vant and on top of this sec­ond dig­i­tal pub­lish­ing revolution.