Webinars & Videos

ePublishing Workflow Webinar

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Attendee Reviews

Pariah’s insights into the future and recommendations for innovators, artists, authors, and small publishers to capture their market share was most useful. — Fassil Yirgu, Nyala Publishing

“‘Print’ and ‘pub­lish­ing’ no longer mean just ink on paper. Publishing pro­fes­sion­als need to embrace that con­cept in order to stay rel­e­vant, to stay employ­able. They need to get on top of dig­i­tal pub­lish­ing now.” —Pariah S. Burke, 20-year pub­lish­ing and graphic work­flow expert.

Presented by Pariah Burke, the ePub­lish­ing Workflow Webinar series is the solu­tion for those evolv­ing into the ebook (ePub), e-magazine, and e-catalog (dig­i­tal pub­lish­ing) design, pro­duc­tion, mar­ket­ing, and distribution.

In this inten­sive 2-day webi­nar (6-hours per day) you will learn:

  • When to choose between ePUB, PDF, and Flash-based dig­i­tal pub­li­ca­tion formats
  • How to cre­ate ebooks and rich media e-publications in Adobe InDesign, Microsoft Word, Apple Pages and QuarkXPress
  • Edit and con­trol ePUB for­mat­ting using Cascading Style Sheets
  • Add graph­ics and hyper­links to keep the reader engaged
  • How to obtain an ISBN or ASN num­ber for your publication
  • Market your ebook or e-magazine
  • Deploy your pub­li­ca­tions onto the iPad, Android devices, BlackBerry PlayBook
  • And sub­mit your ebooks into Apple’s iBooks, Amazon​.com, and other dig­i­tal book­stores as well as brick and mor­tar bookstores

Webinar Format & Recording

The Webinar is an inten­sive course con­sist­ing of two con­sec­u­tive 6-hour days. Each day includes a 1 hour lunch break and two 15-minute breaks. The Webinar will be deliv­ered elec­tron­i­cally via Adobe Connect, the best of breed online meet­ing and sem­i­nar sys­tem. Video and audio will be trans­mit­ted live through Adobe Connect. You may par­tic­i­pate in the Webinar from any­where in the world with a high-speed Internet con­nec­tion. The URL of the Webinar, as well as your login user­name and pass­word, will be sent to you via e-mail a few days before the event begins.

Following the event you will be able to view a record­ing of the event online. You will be able to pause, stop, start, fast-forward, and rewind the record­ing for view­ing on your sched­ule. A link to the record­ing will be e-mailed to you within 1–5 busi­ness days fol­low­ing the con­clu­sion of the live event.

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Watch On Demand Right Now

Can’t wait until August? You can watch the full record­ing of the ePub­lish­ing Workflow Webinar live online right now.

Session Schedule

Day 1 (Morning Session): The World of Electronic Publishing

Print, It’s No Longer Just Ink on Paper
  • The facts of mar­ket demand for ebooks, elec­tronic mag­a­zines, and other e-publishing projects
  • Why e-publishing doesn’t have to be the end of your print publishing
  • Redefining effec­tive print pub­lish­ing work­flows to include effec­tive dig­i­tal publishing
  • The straight answer loaded with facts and fig­ures to the ques­tion: Is e-publishing in var­i­ous media and forms profitable?
Break (15 Minutes)
ePublishing Formats and Devices
  • Different forms and for­mats of ebooks and e-publications: ePUB and MOBI ebooks, PDF and Flash pub­li­ca­tions with rich inter­ac­tiv­ity, Blio enhanced ebooks, e-textbooks, iPad and tablet mag­a­zines, cat­a­logs, and apps
  • Which devices and appli­ca­tions can read each type of format
  • Feature com­par­i­son of each format
  • Limitations of each format
Digital Publication Creation Platforms
  • Facts about the sys­tems avail­able to pub­lish dig­i­tal pub­li­ca­tions as folios and/or mobile apps on iPad, Playbook, Android, and more
  • Facts about the Adobe Digital Publishing Suite
  • Facts about Aquafadas Digital Publishing
  • Facts about Mag+ Digital Publishing
  • Facts about Twixl Media Publisher (for­merly RovingBird ePublisher)
  • Facts about PixelMag Digital Publishing System
  • Facts about the QuarkXPress 9 App Studio
  • Comparison of pric­ing: Which sys­tem is right for your budget?
Lunch Break (1 Hour)

Day 1 (Afternoon Session): Creating eBooks

eBook Design and Layout
  • Laying out ebooks in InDesign, QuarkXPress, Microsoft Word, and Apple Pages
  • Laying out the book text
  • Re-purposing for-print text to ebook
  • Creating and using appro­pri­ate para­graph and char­ac­ter styles
  • Unique require­ments for pho­tos, fig­ures, illus­tra­tions, and cap­tions in eBooks
  • How to pre­pare images in Photoshop and Illustrator
Break (15 Minutes)
eBook Output and Styling
  • Exporting ebooks from lay­out and word pro­cess­ing applications
  • What’s inside that ePUB file
  • Creating multi-chapter ebooks
  • Editing the styling of ebooks
  • Fonts and ebooks
  • Creating exter­nal CSS ebook stylesheets for effi­cient, multi-ebook publishing
Questions and Answers

Although we’ll answer ques­tions through­out the day, some more involved ques­tions are bet­ter dis­cussed dur­ing a ded­i­cated Q&A session.

Day 2 (Morning Session): Creating Rich Media e-Publications

Designing Rich Media e-Publications (Part 1)
  • What is a “rich media e-publication” and what can you do with it
  • Laying out pub­li­ca­tions in InDesign and QuarkXPress
  • Creating and using appro­pri­ate para­graph and char­ac­ter styles
  • Adding graph­ics, video, audio, and inter­ac­tive content
  • Creating inter­nal and exter­nal hyperlinks
Break (15 Minutes)
Designing Rich Media e-Publications (Part 2)
  • Adding page transitions
  • Creating rollover and click­able actions
  • Creating ani­ma­tion and con­trol­ling timing
  • Adding inter­ac­tiv­ity and rich-media to exist­ing publications
  • Generating dis­trib­utable formats
  • Securing e-publications against theft and modification
Lunch Break (1 Hour)

Day 2 (Afternoon Session): Deploying and Marketing eBooks and e-Publications

Publishing
  • Proofing ebooks and e-publications, what to look for, and how to make changes
  • A look at the Adobe Digital Publishing Suite
  • Uploading ebooks to the iPad, PlayBook, and other devices
  • Obtaining an ISBN num­ber for books
  • Obtaining an ISSN num­ber for periodicals
  • Getting your e-publication into iBooks, Amazon​.com, Barnes & Noble, and other e-tailers
Break (15 Minutes)
Marketing
  • Distributing ebooks and periodicals
  • Digital Rights Management, do you need it?
  • Selling ebooks: why, how, how much, and who can col­lect the money for you
  • Managing e-magazine sub­scrip­tions and ser­vices that can han­dle dis­tri­b­u­tion and recur­ring pay­ments for you
  • How to turn a profit from free-to-own ebooks and e-publications
  • Value-adding e-publications
The Last Word
  • How to best man­age a single-person e-publishing workflow
  • How to man­age team-based e-publishing workflows

Video Clips

Clips from the ePub­lish­ing Workflow Webinar (live and video course).

How to Set Pricing for Your Digital Publications and eBooks

In Attendees' Own Words

Attendees of the ePub­lish­ing Workflow Webinar have a lot to say about it:

You gave me ePub­lish­ing and more today. Thank you so much.…I can exceed our web stuff and be in more con­trol, give bet­ter infor­ma­tion in bet­ter ways, and give [our pub­li­ca­tions] vavavoom!

—Penny, Genius Solutions, Inc.
Pariah knew his stuff. He was easy going, han­dled the online envi­ron­ment nat­u­rally, and made the par­tic­i­pants feel like he was on their team…Pariah was fun and knowledgable.

—Andrew G.
[I obtained] a clear vision of the world of elec­tronic publishing.

—Claudio Marconato, Adobe Certified Instructor
Lots of new info.

—Joe, Model Railroad Hobbyist Magazine
[I learned] rich-media ecat­a­log [design].

—Naoto, StoneRiver Company
A good intro­duc­tion to the ePub­lish­ing world. I am just start­ing my own free­lance busi­ness and needed to see what the newest things are that I should get involved with and this is it!…I have had some offers to illus­trate a children’s book and a book of poetry, This gives me a resource to make… children’s books and books of poetry… inter­ac­tive and reach a whole other audience.

—Kelly R.
This ses­sion has been fan­tas­tic, and I have learned so much. After nearly 20 years in the print world, I and my cus­tomers rec­og­nize that we must make the change to dig­i­tal com­mu­ni­ca­tion or face extinction.

—Caroline, Wild Pete Publishing, Inc.
Lots of insider tid­bits! Especially for mar­ket­ing and selling.

—Lisa K.
All of itit was all valu­able and enlight­en­ing. Everythingfrom the valu­able resources, to the hands-on things in InDesign that I hadn’t seen before. I will be using these skills imme­di­ately and in the future.

—Denise, Design4 Graphic & Web Design
I liked Pariah’s intro of him­self: “I like to help peo­ple.” Distilled to the very essence of his pur­pose in life.

—Jan, J.L. Carpenter Design
[I learned] many, many skills, includ­ing some I can use for imme­di­ate application.

—Roger K.
A BIG WOW in Artwork & Graphic Images
Every sin­gle bit of it invaluable.

—Grace F.
I was very happy with the value I received from this webinar…I got a lot more out of it than I had antic­i­pated… It was my birth­day present to myself and I’m so glad I indulged!
—Michelle, Project Design Inc.
Pariah is a great speaker and so much fun to lis­ten to. He has a great way of giv­ing both overviews and specifics.

—Aimee, The Creative Slant
I am very glad I was able to find your sem­i­nar, because this work­shop came in just in time for my career.

—Michelle W., Freelance Designer
The actual demon­stra­tion of how to cre­ate epubs, infor­ma­tion about which for­mats are used by which eread­ers, and which fonts, I found most useful…I had not real­ized that it’s that easy to cre­ate a (sim­ple) epub.

—Margaret B., Editor
Gave me all of the info I would have wanted to know to start down the path of e-publishing…As a novice InDesign CS5 user, I feel a lot more con­fi­dent about being able to design a pub­li­ca­tion and see it published.

—Sandra, SoVisual
This work­shop pre­sented a com­pre­hen­sive view of the capa­bil­i­ties, tech­nolo­gies and mar­ket­ing of epub­li­ca­tions. Having that end-to-end under­stand­ing opened ideas I did not have before the class.

—Karen B.
I gained con­fi­dence about offer­ing ePUB ser­vices to clients, and excited about this oppor­tu­nity for my business…Most use­ful to me: info on how and where to get ePUBs into the mar­ket, types of for­mats and how and where they’re used.

—Rock, Tomato Graphics
I like the open con­ver­sa­tion with other atten­dees. I liked that a wide breadth of con­tent was covered…I gained a bet­ter under­stand­ing and more ammu­ni­tion on how to explain that cre­at­ing ePub­li­ca­tions, both inter­ac­tive and for eRead­ers, isn’t just a magic click of a but­ton like man­age­ment seems to think.

—Paul, St. Mary’s Press
Our newslet­ter will now be a inter­ac­tive PDF and we are very excited to start cre­at­ing it!

—Stephanie, Birdville ISD
Pariah’s insights into the future and rec­om­men­da­tions for inno­va­tors, artists, authors, and small pub­lish­ers to cap­ture their mar­ket share was most useful…Skills I learned that I can apply to my job: how to trou­bleshoot file for­mats to sub­mit ebooks directly into var­i­ous devices, unique approaches of adding value to our books/services.

—Fassil, Nyala Publishing
All was very use­ful! I’m so happy with all!…Skills I learned that I can apply to my job: ePUB and Kindle for­mats, how to get an ISBN and sell [ebooks] in the Apple store.

—Samuel, Katalog / Campitomedia
Very thorough!…[Pariah] clearly knows a ton about the whole world of eBooks. The InDesign work will help me pro­duce my first eBook with the “enhanced” fea­tures that I didn’t know how to do.

—Tali, Astrostyle

Join the ePublishing Revolution!

As mag­a­zines, books and news­pa­pers rapidly con­vert to dig­i­tal for­mat, it’s clear the Electronic Publishing Revolution is finally and fully under­way. Notable peri­od­i­cals such as Wired, Sports Illustrated, and Popular Mechanics have made the dig­i­tal switch, along with the Wall Street Journal and New York Times. Colleges and uni­ver­si­ties are begin­ning to offer text­books in dig­i­tal for­mat; in a September, 2010 edi­tion of Newsweek, the notion was pre­sented that dig­i­tal text­books are replac­ing tra­di­tional ones in the class­room. Barnes & Noble and Borders both have a sec­tion of their web sites ded­i­cated to dig­i­tal textbooks.

Interactivity is being added to the basic PDF ebook for­mat, using Flash and other tech­nolo­gies, giv­ing the con­sumer a rich and engag­ing expe­ri­ence, far beyond that of a tra­di­tional printed document.

Just how pop­u­lar are ebooks and other elec­tronic pub­li­ca­tions? Amazon has declared the Kindle its best-selling prod­uct, with over 630,000 ebooks now avail­able from Amazon​.com. In a four-month period end­ing in August 2010, Apple announced sales of 3 mil­lion iPads, and more slate PCs and ebook read­ers are rush­ing to mar­ket com­pete with the iPad.

Within five years there will be more dig­i­tal con­tent sold than phys­i­cal con­tent. Three years ago, I said within ten years but I real­ized that was wrong – it’s within five.Steve Haber, pres­i­dent of Sony’s dig­i­tal read­ing busi­ness divi­sion as told to The Telegraph

With all of this activ­ity tak­ing us fur­ther from the printed word and lead­ing us to this new dig­i­tal fron­tier, this is the time to take action and join the rev­o­lu­tion. Our inten­sive two-day webi­nar, the ePub­lish­ing Workflow Webinar, will guide you through the process, teach you the tools and knowl­edge you need to cre­ate ebooks, e-magazines, e-catalogs, and other elec­tronic pub­li­ca­tions, and to suc­cess­fully deploy them in the market.

Digital pub­li­ca­tions can be cre­ated from a vari­ety of appli­ca­tions, and we will walk you through the process using the most pop­u­lar soft­ware. We’ll explain the dif­fer­ence between ePUB, PDF, and Flash for­mats, show­ing you the pros and cons of each, and help­ing you decide which for­mat is best for your content.

The webi­nar not only shows you how to pro­duce ebooks, but also cov­ers for­mat­ting HTML and edit­ing the CSS (Cascading Style Sheets), to con­trol the look and feel of your doc­u­ments. You’ll learn how to add graph­ics, sound, video, and Flash con­tent for the rich­est expe­ri­ence to the end user.

Facts About Electronic Publishing Today

As more com­pa­nies plan to release new eBook read­ing devices by the end of 2010, the elec­tronic pub­li­ca­tion mar­ket con­tin­ues to expand rapidly.

  • More than 3 mil­lion iPads have been sold between April and August 2010. After lan­guish­ing for years as a largely untapped mar­ket, the release of the sleek, multi-function iPad finally con­vinced the main­stream mar­ket of the con­ve­nience, util­ity, and plea­sur­able read­ing expe­ri­ence of ebooks, e-magazines, and other elec­tronic publications.
  • In the same time frame 4 mil­lion Kindles had been sold; Amazon boasts the Kindle as its most pop­u­lar product.
  • Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books avail­able for the Kindle.
  • The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet com­puter tar­geted at the Enterprise, but with plenty of power for the Small Office/Home Office and even con­sumer crowd. The PlayBook bests the iPad in many fea­tures, includ­ing full sup­port for Flash-powered games and pub­li­ca­tions, mul­ti­task­ing (run­ning mul­ti­ple appli­ca­tions at once), a built-in video con­fer­enc­ing cam­era, and many other features.
  • In October Microsoft announced that tablet devices and e-readers run­ning Microsoft Windows Mobile 7 will be avail­able by Christmas 2010.
  • Magazines are going elec­tronic. Currently deployed on the iPad, smart phones, and other mobile media are inter­ac­tive, digital-only ver­sions of the fol­low­ing perodicals:
    • Wired Magazine
    • Sports Illustrated
    • Fortune Magazine
    • PEOPLE Magazine
    • Maxim
    • And dozens of others.
  • Newspapers are going dig­i­tal. Currently deployed on the iPad, smart phones, and other mobile media are inter­ac­tive, digital-only ver­sions of the fol­low­ing daily newspapers:
    • The Wall Street Journal
    • USA Today
    • The New York Times
    • Dayton Daily News
    • The Chinadaily
    • And more every week.
  • Catalogs are going dig­i­tal. Consumers are car­ry­ing in their pock­ets and purses ware­houses worth of prod­uct list­ings in the form of elec­tronic cat­a­logs deployed on the iPad, smart phones, and other mobile media. A few of the brands that have taken advan­tage of the media just since the iPad was released in April 2010 include:
    • Pottery Barn
    • Arhaus Furniture
    • SoundScreen
    • SkyMall
    • Ticket Master
    • And more almost daily.
  • 99.26% of all the com­put­ers, tablets, and mobile devices in the world can open Flash-based publications.
  • PDFs are still the num­ber 1 type of rich con­tent, inter­ac­tive elec­tronic publications.
  • There is a free PDF reader avail­able for every com­puter oper­at­ing sys­tem, tablet device, and smart phone.
  • Author Seth Godin, author of 12 world­wide best­selling books announced in 2010 that he has com­pletely moved away from tra­di­tional printed book pub­lish­ing. All of his future books will be pub­lished exclu­sively in elec­tronic format.
  • Electronic pub­lish­ing skills are in demand for new hires and con­trac­tors. A search of DesignJobsLive​.com, Monster​.com, and other reg­u­lar employ­ment and free­lance job sites revealed more than 400 open­ings look­ing for skills related to elec­tronic pub­lish­ing lay­out, design for elec­tronic pub­lish­ing, or elec­tronic pub­li­ca­tion project man­age­ment (date of sam­ple: September 28 2010).
  • According to the Association of American Publishers audio book sales for 2009 totaled $192 mil­lion, down 12.9% on the prior year. E-books over­took audio­books in 2009 with sales reach­ing $313 mil­lion in 2009, up 176.6%.
  • A recent arti­cle in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a non­profit dig­i­tal library, are join­ing forces to cre­ate a one-stop Website for check­ing out e-books, includ­ing access to more than a mil­lion scanned pub­lic domain books and a cat­a­log of thou­sands of con­tem­po­rary e-book titles avail­able at many pub­lic libraries.”

The Digital Publishing mar­ket is explod­ing, so it’s now more impor­tant than ever to learn how to cre­ate e-books, e-magazines, e-catalogs, and more. The ePub­lish­ing Workflow Webinar will give you the skills you need to stay rel­e­vant and on top of this sec­ond dig­i­tal pub­lish­ing revolution.

Please be familiar with our Webinar refund and rescheduling policies.