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ePublishing Workflow Webinar

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Attendee Reviews

I like the open conversation with other attendees. I liked that a wide breadth of content was covered…I gained a better understanding and more ammunition on how to explain that creating ePublications, both interactive and for eReaders, isn’t just a magic click of a button like management seems to think.

— Paul, St. Mary’s Press

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“‘Print’ and ‘publishing’ no longer mean just ink on paper. Publishing professionals need to embrace that concept in order to stay relevant, to stay employable. They need to get on top of digital publishing now.” —Pariah S. Burke, 20-year publishing and graphic workflow expert.

Presented by Pariah Burke, the ePublishing Workflow Webinar series is the solution for those evolving into the ebook (ePub), e-magazine, and e-catalog (digital publishing) design, production, marketing, and distribution.

In this intensive 2-day webinar (6-hours per day) you will learn:

  • When to choose between ePUB, PDF, and Flash-based digital publication formats
  • How to create ebooks and rich media e-publications in Adobe InDesign, Microsoft Word, Apple Pages and QuarkXPress
  • Edit and control ePUB formatting using Cascading Style Sheets
  • Add graphics and hyperlinks to keep the reader engaged
  • How to obtain an ISBN or ASN number for your publication
  • Market your ebook or e-magazine
  • Deploy your publications onto the iPad, Android devices, BlackBerry PlayBook
  • And submit your ebooks into Apple’s iBooks, Amazon.com, and other digital bookstores as well as brick and mortar bookstores

Webinar Format & Recording

The Webinar is an intensive course consisting of two consecutive 6-hour days. Each day includes a 1 hour lunch break and two 15-minute breaks. The Webinar will be delivered electronically via Adobe Connect, the best of breed online meeting and seminar system. Video and audio will be transmitted live through Adobe Connect. You may participate in the Webinar from anywhere in the world with a high-speed Internet connection. The URL of the Webinar, as well as your login username and password, will be sent to you via e-mail a few days before the event begins.

Following the event you will be able to view a recording of the event online. You will be able to pause, stop, start, fast-forward, and rewind the recording for viewing on your schedule. A link to the recording will be e-mailed to you within 1–5 business days following the conclusion of the live event.

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Watch On Demand Right Now

Can’t wait until August? You can watch the full recording of the ePublishing Workflow Webinar live online right now.

Session Schedule

Day 1 (Morning Session): The World of Electronic Publishing

Print, It’s No Longer Just Ink on Paper
  • The facts of market demand for ebooks, electronic magazines, and other e-publishing projects
  • Why e-publishing doesn’t have to be the end of your print publishing
  • Redefining effective print publishing workflows to include effective digital publishing
  • The straight answer loaded with facts and figures to the question: Is e-publishing in various media and forms profitable?
Break (15 Minutes)
ePublishing Formats and Devices
  • Different forms and formats of ebooks and e-publications: ePUB and MOBI ebooks, PDF and Flash publications with rich interactivity, Blio enhanced ebooks, e-textbooks, iPad and tablet magazines, catalogs, and apps
  • Which devices and applications can read each type of format
  • Feature comparison of each format
  • Limitations of each format
Digital Publication Creation Platforms
  • Facts about the systems available to publish digital publications as folios and/or mobile apps on iPad, Playbook, Android, and more
  • Facts about the Adobe Digital Publishing Suite
  • Facts about Aquafadas Digital Publishing
  • Facts about Mag+ Digital Publishing
  • Facts about Twixl Media Publisher (formerly RovingBird ePublisher)
  • Facts about PixelMag Digital Publishing System
  • Facts about the QuarkXPress 9 App Studio
  • Comparison of pricing: Which system is right for your budget?
Lunch Break (1 Hour)

Day 1 (Afternoon Session): Creating eBooks

eBook Design and Layout
  • Laying out ebooks in InDesign, QuarkXPress, Microsoft Word, and Apple Pages
  • Laying out the book text
  • Re-purposing for-print text to ebook
  • Creating and using appropriate paragraph and character styles
  • Unique requirements for photos, figures, illustrations, and captions in eBooks
  • How to prepare images in Photoshop and Illustrator
Break (15 Minutes)
eBook Output and Styling
  • Exporting ebooks from layout and word processing applications
  • What’s inside that ePUB file
  • Creating multi-chapter ebooks
  • Editing the styling of ebooks
  • Fonts and ebooks
  • Creating external CSS ebook stylesheets for efficient, multi-ebook publishing
Questions and Answers

Although we’ll answer questions throughout the day, some more involved questions are better discussed during a dedicated Q&A session.

Day 2 (Morning Session): Creating Rich Media e-Publications

Designing Rich Media e-Publications (Part 1)
  • What is a “rich media e-publication” and what can you do with it
  • Laying out publications in InDesign and QuarkXPress
  • Creating and using appropriate paragraph and character styles
  • Adding graphics, video, audio, and interactive content
  • Creating internal and external hyperlinks
Break (15 Minutes)
Designing Rich Media e-Publications (Part 2)
  • Adding page transitions
  • Creating rollover and clickable actions
  • Creating animation and controlling timing
  • Adding interactivity and rich-media to existing publications
  • Generating distributable formats
  • Securing e-publications against theft and modification
Lunch Break (1 Hour)

Day 2 (Afternoon Session): Deploying and Marketing eBooks and e-Publications

Publishing
  • Proofing ebooks and e-publications, what to look for, and how to make changes
  • A look at the Adobe Digital Publishing Suite
  • Uploading ebooks to the iPad, PlayBook, and other devices
  • Obtaining an ISBN number for books
  • Obtaining an ISSN number for periodicals
  • Getting your e-publication into iBooks, Amazon.com, Barnes & Noble, and other e-tailers
Break (15 Minutes)
Marketing
  • Distributing ebooks and periodicals
  • Digital Rights Management, do you need it?
  • Selling ebooks: why, how, how much, and who can collect the money for you
  • Managing e-magazine subscriptions and services that can handle distribution and recurring payments for you
  • How to turn a profit from free-to-own ebooks and e-publications
  • Value-adding e-publications
The Last Word
  • How to best manage a single-person e-publishing workflow
  • How to manage team-based e-publishing workflows

Video Clips

Clips from the ePublishing Workflow Webinar (live and video course).

How to Set Pricing for Your Digital Publications and eBooks

In Attendees’ Own Words

Attendees of the ePublishing Workflow Webinar have a lot to say about it:

You gave me ePublishing and more today. Thank you so much….I can exceed our web stuff and be in more control, give better information in better ways, and give [our publications] vavavoom!

—Penny, Genius Solutions, Inc.
Pariah knew his stuff. He was easy going, handled the online environment naturally, and made the participants feel like he was on their team…Pariah was fun and knowledgable.

—Andrew G.
[I obtained] a clear vision of the world of electronic publishing.

—Claudio Marconato, Adobe Certified Instructor
Lots of new info.

—Joe, Model Railroad Hobbyist Magazine
[I learned] rich-media ecatalog [design].

—Naoto, StoneRiver Company
A good introduction to the ePublishing world. I am just starting my own freelance business and needed to see what the newest things are that I should get involved with and this is it!…I have had some offers to illustrate a children’s book and a book of poetry, This gives me a resource to make… children’s books and books of poetry… interactive and reach a whole other audience.

—Kelly R.
This session has been fantastic, and I have learned so much. After nearly 20 years in the print world, I and my customers recognize that we must make the change to digital communication or face extinction.

—Caroline, Wild Pete Publishing, Inc.
Lots of insider tidbits! Especially for marketing and selling.

—Lisa K.
All of it–it was all valuable and enlightening. Everything–from the valuable resources, to the hands-on things in InDesign that I hadn’t seen before. I will be using these skills immediately and in the future.

—Denise, Design4 Graphic & Web Design
I liked Pariah’s intro of himself: “I like to help people.” Distilled to the very essence of his purpose in life.

—Jan, J.L. Carpenter Design
[I learned] many, many skills, including some I can use for immediate application.

—Roger K.
A BIG WOW in Artwork & Graphic Images
Every single bit of it invaluable.

—Grace F.
I was very happy with the value I received from this webinar…I got a lot more out of it than I had anticipated… It was my birthday present to myself and I’m so glad I indulged!
—Michelle, Project Design Inc.
Pariah is a great speaker and so much fun to listen to. He has a great way of giving both overviews and specifics.

—Aimee, The Creative Slant
I am very glad I was able to find your seminar, because this workshop came in just in time for my career.

—Michelle W., Freelance Designer
The actual demonstration of how to create epubs, information about which formats are used by which ereaders, and which fonts, I found most useful…I had not realized that it’s that easy to create a (simple) epub.

—Margaret B., Editor
Gave me all of the info I would have wanted to know to start down the path of e-publishing…As a novice InDesign CS5 user, I feel a lot more confident about being able to design a publication and see it published.

—Sandra, SoVisual
This workshop presented a comprehensive view of the capabilities, technologies and marketing of epublications. Having that end-to-end understanding opened ideas I did not have before the class.

—Karen B.
I gained confidence about offering ePUB services to clients, and excited about this opportunity for my business…Most useful to me: info on how and where to get ePUBs into the market, types of formats and how and where they’re used.

—Rock, Tomato Graphics
I like the open conversation with other attendees. I liked that a wide breadth of content was covered…I gained a better understanding and more ammunition on how to explain that creating ePublications, both interactive and for eReaders, isn’t just a magic click of a button like management seems to think.

—Paul, St. Mary’s Press
Our newsletter will now be a interactive PDF and we are very excited to start creating it!

—Stephanie, Birdville ISD
Pariah’s insights into the future and recommendations for innovators, artists, authors, and small publishers to capture their market share was most useful…Skills I learned that I can apply to my job: how to troubleshoot file formats to submit ebooks directly into various devices, unique approaches of adding value to our books/services.

—Fassil, Nyala Publishing
All was very useful! I’m so happy with all!…Skills I learned that I can apply to my job: ePUB and Kindle formats, how to get an ISBN and sell [ebooks] in the Apple store.

—Samuel, Katalog / Campitomedia
Very thorough!…[Pariah] clearly knows a ton about the whole world of eBooks. The InDesign work will help me produce my first eBook with the “enhanced” features that I didn’t know how to do.

—Tali, Astrostyle

Join the ePublishing Revolution!

As magazines, books and newspapers rapidly convert to digital format, it’s clear the Electronic Publishing Revolution is finally and fully underway. Notable periodicals such as Wired, Sports Illustrated, and Popular Mechanics have made the digital switch, along with the Wall Street Journal and New York Times. Colleges and universities are beginning to offer textbooks in digital format; in a September, 2010 edition of Newsweek, the notion was presented that digital textbooks are replacing traditional ones in the classroom. Barnes & Noble and Borders both have a section of their web sites dedicated to digital textbooks.

Interactivity is being added to the basic PDF ebook format, using Flash and other technologies, giving the consumer a rich and engaging experience, far beyond that of a traditional printed document.

Just how popular are ebooks and other electronic publications? Amazon has declared the Kindle its best-selling product, with over 630,000 ebooks now available from Amazon.com. In a four-month period ending in August 2010, Apple announced sales of 3 million iPads, and more slate PCs and ebook readers are rushing to market compete with the iPad.

Within five years there will be more digital content sold than physical content. Three years ago, I said within ten years but I realized that was wrong – it’s within five.Steve Haber, president of Sony’s digital reading business division as told to The Telegraph

With all of this activity taking us further from the printed word and leading us to this new digital frontier, this is the time to take action and join the revolution. Our intensive two-day webinar, the ePublishing Workflow Webinar, will guide you through the process, teach you the tools and knowledge you need to create ebooks, e-magazines, e-catalogs, and other electronic publications, and to successfully deploy them in the market.

Digital publications can be created from a variety of applications, and we will walk you through the process using the most popular software. We’ll explain the difference between ePUB, PDF, and Flash formats, showing you the pros and cons of each, and helping you decide which format is best for your content.

The webinar not only shows you how to produce ebooks, but also covers formatting HTML and editing the CSS (Cascading Style Sheets), to control the look and feel of your documents. You’ll learn how to add graphics, sound, video, and Flash content for the richest experience to the end user.

Facts About Electronic Publishing Today

As more companies plan to release new eBook reading devices by the end of 2010, the electronic publication market continues to expand rapidly.

  • More than 3 million iPads have been sold between April and August 2010. After languishing for years as a largely untapped market, the release of the sleek, multi-function iPad finally convinced the mainstream market of the convenience, utility, and pleasurable reading experience of ebooks, e-magazines, and other electronic publications.
  • In the same time frame 4 million Kindles had been sold; Amazon boasts the Kindle as its most popular product.
  • Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books available for the Kindle.
  • The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet computer targeted at the Enterprise, but with plenty of power for the Small Office/Home Office and even consumer crowd. The PlayBook bests the iPad in many features, including full support for Flash-powered games and publications, multitasking (running multiple applications at once), a built-in video conferencing camera, and many other features.
  • In October Microsoft announced that tablet devices and e-readers running Microsoft Windows Mobile 7 will be available by Christmas 2010.
  • Magazines are going electronic. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following perodicals:
    • Wired Magazine
    • Sports Illustrated
    • Fortune Magazine
    • PEOPLE Magazine
    • Maxim
    • And dozens of others.
  • Newspapers are going digital. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following daily newspapers:
    • The Wall Street Journal
    • USA Today
    • The New York Times
    • Dayton Daily News
    • The Chinadaily
    • And more every week.
  • Catalogs are going digital. Consumers are carrying in their pockets and purses warehouses worth of product listings in the form of electronic catalogs deployed on the iPad, smart phones, and other mobile media. A few of the brands that have taken advantage of the media just since the iPad was released in April 2010 include:
    • Pottery Barn
    • Arhaus Furniture
    • SoundScreen
    • SkyMall
    • Ticket Master
    • And more almost daily.
  • 99.26% of all the computers, tablets, and mobile devices in the world can open Flash-based publications.
  • PDFs are still the number 1 type of rich content, interactive electronic publications.
  • There is a free PDF reader available for every computer operating system, tablet device, and smart phone.
  • Author Seth Godin, author of 12 worldwide bestselling books announced in 2010 that he has completely moved away from traditional printed book publishing. All of his future books will be published exclusively in electronic format.
  • Electronic publishing skills are in demand for new hires and contractors. A search of DesignJobsLive.com, Monster.com, and other regular employment and freelance job sites revealed more than 400 openings looking for skills related to electronic publishing layout, design for electronic publishing, or electronic publication project management (date of sample: September 28 2010).
  • According to the Association of American Publishers audio book sales for 2009 totaled $192 million, down 12.9% on the prior year. E-books overtook audiobooks in 2009 with sales reaching $313 million in 2009, up 176.6%.
  • A recent article in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a nonprofit digital library, are joining forces to create a one-stop Website for checking out e-books, including access to more than a million scanned public domain books and a catalog of thousands of contemporary e-book titles available at many public libraries.”

The Digital Publishing market is exploding, so it’s now more important than ever to learn how to create e-books, e-magazines, e-catalogs, and more. The ePublishing Workflow Webinar will give you the skills you need to stay relevant and on top of this second digital publishing revolution.

Please be familiar with our Webinar refund and rescheduling policies.