Publish.com: Pfeiffer on Quark's ALAP Aquisition

Influential tech prognosticator weighs in on what the ALAP annexation means to the war

Quark’s recent assimilation of plug-in and XTension stalwart A Lowly Apprentice Production, Inc (ALAP) has design and tech watchers wondering what’s up next. In a short and insightful article at Publish.com, tech trend pundit Andreas Pfeiffer offers his take.

The heart of the matter seems to be that, with the addition of ALAP’s XTensions technology, Quark can enhance XPress core functionality with some tools that are similar to what InDesign offers now. Regardless of what any individual designer (or pundit) sees in Denver-based Quark, the addition of ALAP signifies Quark’s catch-up position, but in a positive way; it indicates that Quark is serious about staying in the fight, and the last turn of this struggle between the layout titans is not quite yet.