Mastering InDesign CS3 for Print Design & Production
The book used by ITT Technical Institute to teach InDesign worldwide.
Mastering InDesign for Print Design and Production shows how experienced professionals with deadlines and billable hours use InDesign efficiently and effectively. Through the case studies and interviews, readers will find inspired to look beyond the over-emphasized basic features and into the depths of InDesign’s utility for real-world print design.
Most InDesign books are written for beginners, and experienced users are frustrated by them. When you already know how to make, fill, and thread a text box, the entire first half of most InDesign books is useless. But this one doesn’t dwell on the basics. Mastering InDesign for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes:
- A “by pros for pros” approach: The author is an active professional working in the field of graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills.
- Real-world examples: Running throughout the text are examples of how the various skills are applied in real scenarios, described throughout the book in the form of examples and case studies from the author’s own design and consulting work, as well as interviews with other designers using InDesign on the job.
- Skill-based teaching and hands-on exercises
The approach is humorous, making the digestion and retention of complicated information easier for the reader through quips, anecdotes, and design- and print-geek humor. But at all times the book is true to its mission: Helping a professional do her job in InDesign without frustration, confusion, or aesthetic compromise.
Although the book has a comprehensive glossary, page one begins right away speaking to the core market--print professionals--in industry terms about industry challenges. This immediately lets experienced InDesign users know the book is about them. The approach is humorous, making the digestion and retention of complicated information easier for the reader through quips, anecdotes, and design- and print-geek humor. But at all times the book is true to its mission: Helping a professional do their job in InDesign without frustration, confusion, or aesthetic compromise.
“One gets the sense that the author has really spent time in the trenches using these tools under deadline, so he doesn’t waste your time. It also has humor and a nice personal writing style that makes it bearable to actually read, (which is generally the exception and not the norm in technical books). To me there’s nothing worse than a software book that bores … it is an insult to the reader and thus the ultimate failure of any software title. This book also practices what it preaches: the page design is elegant and adheres to the rules of good design espoused in the text. A gem.” -- C. Harder
From the Back Cover
Take Control of Your Designs and Production Workflow Using InDesign
Adobe’s InDesign gives you more creative freedom than you’ve ever experienced in the world of professional layout and design. The problem is that learning how to work with this powerful software can be a difficult and frustrating process.
This comprehensive book goes beyond the basics, clearly showing you how to effectively use InDesign to meet your printing and prepress needs. It guides you through the new features and functionality of InDesign CS3 and helps you develop sophisticated solutions. With a solid focus on improving your efficiency and creative freedom, this book provides the expert guidance you need to master collaboration within workgroups; work efficiently with text, objects, and variable text; perfect your printed output; harness the power of InDesign transparency and effects tools, and much more.
Along with invaluable hands-on lessons and a healthy dose of advice from his 20 years in graphic arts, publishing, and print production, author Pariah S. Burke also provides you with numerous examples and case studies that will help you apply the skills you’ve learned to real-world situations.
- Setting up press-ready pages and spreads with bleed, slug, and live areas
- Placing and fitting images rapidly and accurately
- Working with attribute-level transparency and new Photoshop-like effects for eye-popping results
- Utilizing layers, guides, grids, templates, and libraries to speed the design process
- Ensuring that image color settings and proof colors match
- Maximizing productivity through reusable settings and assets
- Collaborating with editorial through InCopy assignments
- Collaborating with design peers through the Placed Pages Workflow
- Utilizing dynamic text and variables
- Handling common drawing tasks without Illustrator® or Photoshop®
- Learn How to Achieve Outstanding Design Results with InDesign CS3
- Download Sample Files from Companion Web Site to Put Your Skills into Practice
- Enhance Your Designs with Tables, Images, Objects, and More
- Gain the Skills to Better Manage Color Creativity and Output
- Find Answers to Your Complex Printing Challenges