Today in Design - Top Articles RoundUp 2 December 2014

The day’s best and most impor­tant design- and design business-focused arti­cles, tuto­ri­als, and resources hand-picked by Pariah Burke.

  • You’re Not a Brand; You’re a Person

    Seventeen years ago, Tom Peters argued in a Fast Company arti­cle that to suc­ceed in the new world of work, we’d all have to define and defend a “per­son­al brand.” We’d be known for one thing, under­stood in a glance at our web­sites, our rep­u­ta­tion and iden­ti­ty neat­ly pack­aged in a con­cept that employ­ers could eas­i­ly grasp, just like con­sumers see­ing a logo. Peters’ idea – far more com­plex and rea­son­able than what it’s now under­stood as – was not entire­ly new but its tim­ing was per­fect, as the world was just get­ting online. In no time, “per­son­al brand­ing” went from edgy to con­ven­tion­al wis­dom. But some­thing was lost along the way: we let the brand become more impor­tant than the per­son. Ultimately, “per­son­al brand­ing” is as oxy­moron­ic and as dan­ger­ous­ly reduc­tive an expres­sion as cor­po­rate per­son­hood.

  • The Hows and Whys of Using Large Type in Web Design & Examples
    Large type in web design is cer­tain­ly trend­ing at the moment. It is a trend that has, in some cas­es, almost been forced upon design­ers through the trend of large back­ground images. Big type is need­ed to stand out against a busy back­ground image…
  • Need New Customers Fast? Try These 4 Ideas
    Have you ever been des­per­ate to find new cus­tomers for your busi­ness? These four tac­tics can help you attract new busi­ness in a flash.
  • License Plates From The 50 States, Redesigned | BRING CLASS BACK TO YOUR TAGS.
    Today’s license plates seem like they’re in a con­test to cram as much gross design and dumb patri­o­tism onto a 6-inch-by-12-inch met­al plate as pos­si­ble. But the license plates of yore? They had class. Atlanta-based design­er Jonathan Lawrence wa…

Pariah Burke

Author, consultant, trainer, guru: Digital Publishing, ePub, InDesign, Illustrator, Photoshop, Quark. Empowering, Informing, Connecting Creative Professionals™

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