Today in Design - Top Articles RoundUp 2 December 2014
The day’s best and most important design- and design business-focused articles, tutorials, and resources hand-picked by Pariah Burke.
- You’re Not a Brand; You’re a Person
Seventeen years ago, Tom Peters argued in a Fast Company article that to succeed in the new world of work, we’d all have to define and defend a “personal brand.” We’d be known for one thing, understood in a glance at our websites, our reputation and identity neatly packaged in a concept that employers could easily grasp, just like consumers seeing a logo. Peters’ idea – far more complex and reasonable than what it’s now understood as – was not entirely new but its timing was perfect, as the world was just getting online. In no time, “personal branding” went from edgy to conventional wisdom. But something was lost along the way: we let the brand become more important than the person. Ultimately, “personal branding” is as oxymoronic and as dangerously reductive an expression as corporate personhood.
- The Hows and Whys of Using Large Type in Web Design & ExamplesLarge type in web design is certainly trending at the moment. It is a trend that has, in some cases, almost been forced upon designers through the trend of large background images. Big type is needed to stand out against a busy background image…
- Need New Customers Fast? Try These 4 IdeasHave you ever been desperate to find new customers for your business? These four tactics can help you attract new business in a flash.
- License Plates From The 50 States, Redesigned | BRING CLASS BACK TO YOUR TAGS.Today’s license plates seem like they’re in a contest to cram as much gross design and dumb patriotism onto a 6-inch-by-12-inch metal plate as possible. But the license plates of yore? They had class. Atlanta-based designer Jonathan Lawrence wa…