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- Confused with data analysis? The noob’s guide to creating conversion funnels
You’ve probably been reading tons of articles telling you to start setting up metrics for your website, measure your website KPIs and take data-driven decisions. If you’ve already begun setting up metrics and tracking events on your website you probably know that it’s not easy.
We spent quite a bit of time getting it right. In this article we’ll try to explain what you should be measuring, how to measure it and what types of tools you can use to measure them. This is in no way a definitive guide but more a journey of what we did.
- The Wide World of Cloud Computing
Cloud computing is the new buzzword phrasing that seems to be popping up in every business/IT model these days. Because of this, companies are beginning to make the “alternative direction” of cloud computing into the conventional choice of how to run their IT and computing system.
- Latest ABC report gives snapshot of progress of UK magazines in growing digital edition circulation
Thanks to the UK media website PressGazette, I was able to look at the circulation figures in a slightly different way than many would. I was far less interested in growth or declines of readership and looked only at those titles reporting digi…
- Here’s why the democratization of big data really, really should excite you. Yes … you
In the not-so-distant past, if you wanted to query huge data sets, you needed authorized access to the big iron of supercomputers. The era of big data and public cloud has changed all that and hat’s a great thing, says Yahoo Fellow Kalev Leetaru.
- What To Do With Spare Ideas
We all get tons of new ideas constantly as designers. Which is awesome – don’t get me wrong – but sometimes we get way more ideas than we can actually get to in one sitting. Or even in one lifetime. Often, designers simply jot down those excess ideas in a notebook and file them away somewhere, but that’s boring and unhelpful. The truth is, there are far better ways to deal with your spare ideas. Here are some suggestions on what to do with them.
- 3 tools to help protect your brand while retargeting
This has led to a lot of advertisers going to external providers for their retargeting. There are three key tools that your retargeting provider should have so that you can enjoy the benefits of retargeting without sacrificing brand image or pe…
- Selling The Value Of The Web To Small-Town Clients
Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in turning a profit.
- At last: Dropbox shows vulnerability to rivals’ price cuts, offers 1 TB for $9.99/month
Even as Google and Microsoft were chopping prices on their consumer-oriented file share and storage products, Dropbox held steady. CEO Drew Houston told conference attendees a few months back not to expect Dropbox to meet those cuts — the thinking being that customers would pay more for Dropbox’s vaunted ease of use, etc., etc.
- Obvious Design Always Wins
Things appear obvious when easily discovered, seen, or understood. No surprises there. What could be more easily discovered, seen, or understood than facts and methods we have already learned? We consider obvious most of what we know, and we consider challenging what we don’t know. For example, many people get frustrated when teaching and if their students don’t understand immediately.
- 6 Steps to Become a WordPress Professional
Want to make a living from WordPress? There are many ways to go about it: designing themes, coding plugins, managing all of the back-end details, etc. It’s not the easiest job in the world – it’s especially hard to distinguish yourself and find potential clients – but if this is the path you want to take, there are some things to keep in mind.