Overview
Marketing teams need a steady supply of on-brand visuals—ads, banners, flyers, and promotional graphics that look consistent and professional. This course teaches you to use Illustrator efficiently for marketing asset creation, building systems that keep your brand intact while speeding up production.
You’ll learn to create flexible templates, apply brand colors and typography systematically, build reusable style libraries, and package assets for clients, vendors, and team members. Whether you’re an in-house designer or a freelancer serving multiple clients, you’ll develop workflows that deliver quality work faster.
Format: 1 Day | VILT
Who Should Attend
- In-house marketing designers
- Freelancers creating assets for multiple brands
- Marketing coordinators producing graphics without a design background
- Brand managers ensuring visual consistency
What You’ll Learn
- Build brand systems that maintain consistency across assets
- Create marketing materials: ads, banners, flyers, and promotional graphics
- Develop reusable templates and style libraries
- Apply typography and color systematically
- Package assets for teams, clients, and print vendors
- Work efficiently across multiple projects and brands
Course Outline
Module 1: Brand Systems and Consistency
- Translating brand guidelines into Illustrator assets
- Setting up swatch libraries for brand colors
- Creating character and paragraph styles for brand typography
- Building Graphic Styles for consistent visual treatments
Module 2: Creating Marketing Assets
- Digital ads: web banners, social ads, and display formats
- Print materials: flyers, postcards, and promotional handouts
- Event graphics: signage, banners, and booth materials
- Adapting designs across sizes and formats
Module 3: Reusable Templates and Styles
- Building templates with locked structure and editable content areas
- Using Symbols for logos and repeating brand elements
- Creating Graphic Style libraries for one-click formatting
- Organizing templates for team access and version control
Module 4: Typography and Color in Practice
- Applying brand fonts consistently across assets
- Hierarchy and readability in marketing materials
- Working with global colors for easy palette updates
- Color accessibility and contrast considerations
Module 5: Efficient Multi-Project Workflows
- Managing multiple brands or campaigns simultaneously
- Using CC Libraries to share assets across files
- Batch production techniques for variations
- Organizing files and folders for retrieval and reuse
Module 6: Packaging and Delivery
- Packaging files with fonts and linked images
- Exporting for print vendors: PDF settings and preflight
- Exporting for digital: web-ready formats and optimization
- Delivering organized asset packages to clients and teams
Prerequisites & Technical Requirements
- Basic Illustrator proficiency
- Adobe Illustrator CC installed (latest version recommended)
Customization Options
This course can be built around your brand guidelines and marketing calendar—we can focus on the asset types you produce most often and create templates and workflows specific to your campaigns and deliverables.