Overview
Consistent brand characters and voices can transform marketing—but maintaining that consistency across video content is challenging. AI enables the creation of persistent brand characters with controlled voice, tone, and personality. This advanced course teaches marketing teams to develop AI-driven characters responsibly while managing the significant ethical and reputational considerations involved.
You’ll learn to design consistent AI-driven characters, control voice, tone, and personality, understand ethical and reputational risks, implement review and governance processes, and scale branded storytelling with AI. If your brand is considering AI characters or spokespersons, this course provides the strategic framework to do it right.
Format: 1 Day | VILT
Who Should Attend
- Marketing and brand strategy teams
- Creative directors developing brand characters
- Video production teams working with AI
- Anyone creating persistent AI brand presence
What You’ll Learn
- Design consistent AI-driven brand characters
- Control voice, tone, and personality
- Navigate ethical and reputational risks
- Implement review and governance processes
- Scale branded storytelling with AI
- Measure effectiveness and audience response
Course Outline
Module 1: AI Brand Characters
- Use cases for AI brand characters
- Character design principles
- Visual and voice consistency
- Platform and format considerations
Module 2: Voice and Personality Control
- Defining character voice guidelines
- AI voice selection and customization
- Tone control across content types
- Maintaining personality consistency
Module 3: Visual Character Development
- Creating consistent visual appearance
- Animation and movement style
- Expressions and emotional range
- Technical implementation approaches
Module 4: Ethical Considerations
- Disclosure and transparency requirements
- Audience trust and authenticity
- Avoiding misleading representation
- Ethical boundaries for AI characters
Module 5: Governance and Review
- Approval workflows for AI character content
- Quality control and brand compliance
- Risk assessment processes
- Response protocols for issues
Module 6: Scaling Brand Storytelling
- Content planning with AI characters
- Production efficiency at scale
- Audience engagement measurement
- Evolution and character development over time
Prerequisites & Technical Requirements
- Established brand guidelines
- AI video and voice tools (various options discussed in class)
Customization Options
This course can focus on your specific brand character needs and risk tolerance. We can develop character guidelines, governance frameworks, and production workflows tailored to your brand strategy and audience.