InDesign to iPad: Digital Magazine Design & Deployment, Start to Finish

A Master Class inten­sive 2-day sem­i­nar using InDesign, Adobe Digital Publishing Suite, Aquafadas, and more to go from blank page through to pro­duc­ing a pol­ished inter­ac­tive dig­i­tal mag­a­zine run­ning on the iPad. The same pub­li­ca­tion will also run on Android-based tablets like the Samsung Galaxy Tab, the Motorola Xoom, and oth­er tablets. This course teach­es afford­able dig­i­tal magazine/catalog pro­duc­tion, not just Adobe’s $495 month­ly and $395 options.
“‘Print’ and ‘pub­lish­ing’ no longer mean just ink on paper. Publishing pro­fes­sion­als need to embrace that con­cept in order to stay rel­e­vant, to stay employ­able. They need to get on top of dig­i­tal pub­lish­ing now.” —Pariah S. Burke, 20-year pub­lish­ing and graph­ic work­flow expert.

In this inten­sive 2-day Webinar (5 hours per day), pre­sent­ed by Pariah Burke, we’ll start with a blank page and fin­ish with a pol­ished inter­ac­tive dig­i­tal mag­a­zine ready to pub­lish to the iPad App Store or Android App Market. The same pub­li­ca­tion will also run on Android-based tablets like the Samsung Galaxy Tab, the Motorola Xoom, and oth­er tablets.

The details of what you will learn are con­tained in the Session Schedule below.

Recordings: All atten­dees will receive access to the record­ing of the event for 60 days fol­low­ing the event.

Prerequisites: This sem­i­nar is aimed at indi­vid­u­als who already have a work­ing knowl­edge of Adobe InDesign (CS3, CS4, CS5, or CS5.5). It is also high­ly rec­om­mend­ed that you first attend, or watch the video course of, the ePublishing Workflow Webinar.

Webinar Format & Recording

The Webinar is an inten­sive course con­sist­ing of two con­sec­u­tive 5-hour days. Each day includes a 1 hour lunch break and two 15-minute breaks. The Webinar will be deliv­ered elec­tron­i­cal­ly via Adobe Connect, the best of breed online meet­ing and sem­i­nar sys­tem. Video and audio will be trans­mit­ted live through Adobe Connect. You may par­tic­i­pate in the Webinar from any­where in the world with a high-speed Internet con­nec­tion. The URL of the Webinar, as well as your login user­name and pass­word, will be sent to you via e-mail a few days before the event begins.

Following the event you will be able to view a record­ing of the event online. You will be able to pause, stop, start, fast-forward, and rewind the record­ing for view­ing on your sched­ule. A link to the record­ing will be e-mailed to you with­in 1–5 busi­ness days fol­low­ing the con­clu­sion of the live event.

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Watch On Demand Right Now

Can’t wait until the next live webi­nar? You can watch the full record­ing of the InDesign to iPad: Digital Magazine Design & Deployment Webinar live online instant­ly.

Session Topics

Defining Rich Media Publications

Enhanced ebooks

Examples of rich media pub­li­ca­tions on the iPad

Formats, Creation Tools, and Costs of Market Entry

PDF-Based Publications

Flash-Based Publications

The Adobe Digital Publishing Suite for Enterprise Publishers

The Adobe Digital Publishing Suite for Medium Publishers

The Adobe Digital Publishing Suite for Freelancers & Design Studios

Woodwing’s Digital Magazine Tools

RovingBird ePublisher Pro for Enterprise Publishers

RovingBird ePublisher Advanced for Medium Publishers

RovingBird ePublisher for Freelancers & Design Studios

Mag+, Aquafadas, PixelMag, and Other Digital Publishing Solutions for All Publishers

Rich Media Publication Foundations

Layout require­ments

Pages sizes

Repurposing print pub­li­ca­tions to dig­i­tal pub­li­ca­tions

Content man­age­ment con­sid­er­a­tions unique to iPad/tablet pub­lish­ing

Efficiency tech­niques to save time and trou­ble when build­ing and updat­ing lay­outs for por­trait and land­scape tablet read­ing

Master page best prac­tices

Paragraph and char­ac­ter style best prac­tices

Basic Interactivity

Internal and exter­nal hyper­links

Creating click­able cov­er­lines

Creating head­ers and foot­ers

Using page num­bers

Building a user-friendly page-level nav­i­ga­tion sys­tem

Creating a click­able table of con­tents

Employing text vari­ables

Adding Audio, Video, and Animation

Supported for­mats

Preparing audio and video

Placing and siz­ing mul­ti­me­dia con­tent

Advanced mul­ti­me­dia con­trols

Advanced Interactivity

Buttons—they aren’t what they sound like

Creating rollover image gal­leries

Creating video gal­leries

Replacing text con­tent with but­tons

Creating scrolling text frames

Adding panora­mas and rotat­able 3D con­tent

Publishing and Imposition

Finalizing Flash-based pub­li­ca­tions

Finalizing PDF-based pub­li­ca­tions

Combining page ver­sions into a sin­gle pub­li­ca­tion

Finalizing pub­li­ca­tions in Adobe Digital Publishing Suite

Finalizing pub­li­ca­tions in RovingBird ePublisher

Deploying and Distributing

Testing your pub­li­ca­tions live on the iPad and online

Deploy dig­i­tal pub­li­ca­tions to the iPad App Store via Adobe Content Server

Deploy dig­i­tal pub­li­ca­tions to the iPad App Store via RovingBird ePublisher Pro pub­lish­ing sys­tem

Direct dis­tri­b­u­tion of Flash- and PDF-based dig­i­tal pub­li­ca­tions

Third-party dis­trib­u­tor and pay­ments sys­tems to man­age sub­scrip­tions to your pub­li­ca­tions

Video Clips

Clips from InDesign to iPad (live Webinar and video course).

Pan and Zoom Overlay Creation

In Attendees' Own Words

Attendees of the ePublishing Workflow Webinar, the foun­da­tion class for InDesign to iPad, have a lot to say about the con­tent, the pre­sen­ter, and their futures.

You gave me ePublishing and more today. Thank you so much.…I can exceed our web stuff and be in more con­trol, give bet­ter infor­ma­tion in bet­ter ways, and give [our pub­li­ca­tions] vavavoom!
—Penny, Genius Solutions, Inc.
Pariah knew his stuff. He was easy going, han­dled the online envi­ron­ment nat­u­ral­ly, and made the par­tic­i­pants feel like he was on their team…Pariah was fun and knowl­edgable.
—Andrew G.
[I obtained] a clear vision of the world of elec­tron­ic pub­lish­ing.
—Claudio Marconato, Adobe Certified Instructor
Lots of new info.
—Joe, Model Railroad Hobbyist Magazine
[I learned] rich-media ecat­a­log [design].
—Naoto, StoneRiver Company
A good intro­duc­tion to the ePublishing world. I am just start­ing my own free­lance busi­ness and need­ed to see what the newest things are that I should get involved with and this is it!…I have had some offers to illus­trate a chil­dren’s book and a book of poet­ry, This gives me a resource to make… chil­dren’s books and books of poet­ry… inter­ac­tive and reach a whole oth­er audi­ence.
—Kelly R.
This ses­sion has been fan­tas­tic, and I have learned so much. After near­ly 20 years in the print world, I and my cus­tomers rec­og­nize that we must make the change to dig­i­tal com­mu­ni­ca­tion or face extinc­tion.
—Caroline, Wild Pete Publishing, Inc.
Lots of insid­er tid­bits! Especially for mar­ket­ing and sell­ing.
—Lisa K.
All of it--it was all valu­able and enlight­en­ing. Everything--from the valu­able resources, to the hands-on things in InDesign that I had­n’t seen before. I will be using these skills imme­di­ate­ly and in the future.
—Denise, Design4 Graphic & Web Design
I liked Pariah’s intro of him­self: “I like to help peo­ple.” Distilled to the very essence of his pur­pose in life.
—Jan, J.L. Carpenter Design
[I learned] many, many skills, includ­ing some I can use for imme­di­ate appli­ca­tion.
—Roger K.
A BIG WOW in Artwork & Graphic Images
Every sin­gle bit of it invalu­able.
—Grace F.
I was very hap­py with the val­ue I received from this webinar…I got a lot more out of it than I had antic­i­pat­ed… It was my birth­day present to myself and I’m so glad I indulged!
—Michelle, Project Design Inc.
Pariah is a great speak­er and so much fun to lis­ten to. He has a great way of giv­ing both overviews and specifics.
—Aimee, The Creative Slant
I am very glad I was able to find your sem­i­nar, because this work­shop came in just in time for my career.
—Michelle W., Freelance Designer
The actu­al demon­stra­tion of how to cre­ate epubs, infor­ma­tion about which for­mats are used by which eread­ers, and which fonts, I found most useful…I had not real­ized that it’s that easy to cre­ate a (sim­ple) epub.
—Margaret B., Editor
Gave me all of the info I would have want­ed to know to start down the path of e-publishing…As a novice InDesign CS5 user, I feel a lot more con­fi­dent about being able to design a pub­li­ca­tion and see it pub­lished.
—Sandra, SoVisual
This work­shop pre­sent­ed a com­pre­hen­sive view of the capa­bil­i­ties, tech­nolo­gies and mar­ket­ing of epub­li­ca­tions. Having that end-to-end under­stand­ing opened ideas I did not have before the class.
—Karen B.
I gained con­fi­dence about offer­ing ePUB ser­vices to clients, and excit­ed about this oppor­tu­ni­ty for my business…Most use­ful to me: info on how and where to get ePUBs into the mar­ket, types of for­mats and how and where they’re used.
—Rock, Tomato Graphics
I like the open con­ver­sa­tion with oth­er atten­dees. I liked that a wide breadth of con­tent was covered…I gained a bet­ter under­stand­ing and more ammu­ni­tion on how to explain that cre­at­ing ePublications, both inter­ac­tive and for eReaders, isn’t just a mag­ic click of a but­ton like man­age­ment seems to think.
—Paul, St. Mary’s Press
Our newslet­ter will now be a inter­ac­tive PDF and we are very excit­ed to start cre­at­ing it!
—Stephanie, Birdville ISD
Pariah’s insights into the future and rec­om­men­da­tions for inno­va­tors, artists, authors, and small pub­lish­ers to cap­ture their mar­ket share was most useful…Skills I learned that I can apply to my job: how to trou­bleshoot file for­mats to sub­mit ebooks direct­ly into var­i­ous devices, unique approach­es of adding val­ue to our books/services.
—Fassil, Nyala Publishing
All was very use­ful! I’m so hap­py with all!…Skills I learned that I can apply to my job: ePUB and Kindle for­mats, how to get an ISBN and sell [ebooks] in the Apple store.
—Samuel, Katalog / Campitomedia
Very thorough!…[Pariah] clear­ly knows a ton about the whole world of eBooks. The InDesign work will help me pro­duce my first eBook with the “enhanced” fea­tures that I did­n’t know how to do.
—Tali, Astrostyle

Join the ePublishing Revolution!

As mag­a­zines, books and news­pa­pers rapid­ly con­vert to dig­i­tal for­mat, it’s clear the Electronic Publishing Revolution is final­ly and ful­ly under­way. Notable peri­od­i­cals such as Wired, Sports Illustrated, and Popular Mechanics have made the dig­i­tal switch, along with the Wall Street Journal and New York Times. Colleges and uni­ver­si­ties are begin­ning to offer text­books in dig­i­tal for­mat; in a September, 2010 edi­tion of Newsweek, the notion was pre­sent­ed that dig­i­tal text­books are replac­ing tra­di­tion­al ones in the class­room. Barnes & Noble and Borders both have a sec­tion of their web sites ded­i­cat­ed to dig­i­tal text­books.

Interactivity is being added to the basic PDF ebook for­mat, using Flash and oth­er tech­nolo­gies, giv­ing the con­sumer a rich and engag­ing expe­ri­ence, far beyond that of a tra­di­tion­al print­ed doc­u­ment.

Just how pop­u­lar are ebooks and oth­er elec­tron­ic pub­li­ca­tions? Amazon has declared the Kindle its best-selling prod­uct, with over 630,000 ebooks now avail­able from Amazon​.com. In a four-month peri­od end­ing in August 2010, Apple announced sales of 3 mil­lion iPads, and more slate PCs and ebook read­ers are rush­ing to mar­ket com­pete with the iPad.

Within five years there will be more dig­i­tal con­tent sold than phys­i­cal con­tent. Three years ago, I said with­in ten years but I real­ized that was wrong – it’s with­in five.Steve Haber, pres­i­dent of Sony’s dig­i­tal read­ing busi­ness divi­sion as told to The Telegraph

With all of this activ­i­ty tak­ing us fur­ther from the print­ed word and lead­ing us to this new dig­i­tal fron­tier, this is the time to take action and join the rev­o­lu­tion. Our inten­sive two-day webi­nar, the ePublishing Workflow Webinar, will guide you through the process, teach you the tools and knowl­edge you need to cre­ate ebooks, e-magazines, e-catalogs, and oth­er elec­tron­ic pub­li­ca­tions, and to suc­cess­ful­ly deploy them in the mar­ket.

Digital pub­li­ca­tions can be cre­at­ed from a vari­ety of appli­ca­tions, and we will walk you through the process using the most pop­u­lar soft­ware. We’ll explain the dif­fer­ence between ePUB, PDF, and Flash for­mats, show­ing you the pros and cons of each, and help­ing you decide which for­mat is best for your con­tent.

The webi­nar not only shows you how to pro­duce ebooks, but also cov­ers for­mat­ting HTML and edit­ing the CSS (Cascading Style Sheets), to con­trol the look and feel of your doc­u­ments. You’ll learn how to add graph­ics, sound, video, and Flash con­tent for the rich­est expe­ri­ence to the end user.

Facts About Electronic Publishing Today

As more com­pa­nies plan to release new eBook read­ing devices by the end of 2010, the elec­tron­ic pub­li­ca­tion mar­ket con­tin­ues to expand rapid­ly.

  • More than 3 mil­lion iPads have been sold between April and August 2010. After lan­guish­ing for years as a large­ly untapped mar­ket, the release of the sleek, multi-function iPad final­ly con­vinced the main­stream mar­ket of the con­ve­nience, util­i­ty, and plea­sur­able read­ing expe­ri­ence of ebooks, e-magazines, and oth­er elec­tron­ic pub­li­ca­tions.
  • In the same time frame 4 mil­lion Kindles had been sold; Amazon boasts the Kindle as its most pop­u­lar prod­uct.
  • Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books avail­able for the Kindle.
  • The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet com­put­er tar­get­ed at the Enterprise, but with plen­ty of pow­er for the Small Office/Home Office and even con­sumer crowd. The PlayBook bests the iPad in many fea­tures, includ­ing full sup­port for Flash-powered games and pub­li­ca­tions, mul­ti­task­ing (run­ning mul­ti­ple appli­ca­tions at once), a built-in video con­fer­enc­ing cam­era, and many oth­er fea­tures.
  • In October Microsoft announced that tablet devices and e-readers run­ning Microsoft Windows Mobile 7 will be avail­able by Christmas 2010.
  • Magazines are going elec­tron­ic. Currently deployed on the iPad, smart phones, and oth­er mobile media are inter­ac­tive, digital-only ver­sions of the fol­low­ing per­od­i­cals:
    • Wired Magazine
    • Sports Illustrated
    • Fortune Magazine
    • PEOPLE Magazine
    • Maxim
    • And dozens of oth­ers.
  • Newspapers are going dig­i­tal. Currently deployed on the iPad, smart phones, and oth­er mobile media are inter­ac­tive, digital-only ver­sions of the fol­low­ing dai­ly news­pa­pers:
    • The Wall Street Journal
    • USA Today
    • The New York Times
    • Dayton Daily News
    • The Chinadaily
    • And more every week.
  • Catalogs are going dig­i­tal. Consumers are car­ry­ing in their pock­ets and purs­es ware­hous­es worth of prod­uct list­ings in the form of elec­tron­ic cat­a­logs deployed on the iPad, smart phones, and oth­er mobile media. A few of the brands that have tak­en advan­tage of the media just since the iPad was released in April 2010 include:
    • Pottery Barn
    • Arhaus Furniture
    • SoundScreen
    • SkyMall
    • Ticket Master
    • And more almost dai­ly.
  • 99.26% of all the com­put­ers, tablets, and mobile devices in the world can open Flash-based pub­li­ca­tions.
  • PDFs are still the num­ber 1 type of rich con­tent, inter­ac­tive elec­tron­ic pub­li­ca­tions.
  • There is a free PDF read­er avail­able for every com­put­er oper­at­ing sys­tem, tablet device, and smart phone.
  • Author Seth Godin, author of 12 world­wide best­selling books announced in 2010 that he has com­plete­ly moved away from tra­di­tion­al print­ed book pub­lish­ing. All of his future books will be pub­lished exclu­sive­ly in elec­tron­ic for­mat.
  • Electronic pub­lish­ing skills are in demand for new hires and con­trac­tors. A search of DesignJobsLive​.com, Monster​.com, and oth­er reg­u­lar employ­ment and free­lance job sites revealed more than 400 open­ings look­ing for skills relat­ed to elec­tron­ic pub­lish­ing lay­out, design for elec­tron­ic pub­lish­ing, or elec­tron­ic pub­li­ca­tion project man­age­ment (date of sam­ple: September 28 2010).
  • According to the Association of American Publishers audio book sales for 2009 totaled $192 mil­lion, down 12.9% on the pri­or year. E-books over­took audio­books in 2009 with sales reach­ing $313 mil­lion in 2009, up 176.6%.
  • A recent arti­cle in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a non­prof­it dig­i­tal library, are join­ing forces to cre­ate a one-stop Website for check­ing out e-books, includ­ing access to more than a mil­lion scanned pub­lic domain books and a cat­a­log of thou­sands of con­tem­po­rary e-book titles avail­able at many pub­lic libraries.”

The Digital Publishing mar­ket is explod­ing, so it’s now more impor­tant than ever to learn how to cre­ate e-books, e-magazines, e-catalogs, and more. The ePublishing Workflow Webinar will give you the skills you need to stay rel­e­vant and on top of this sec­ond dig­i­tal pub­lish­ing rev­o­lu­tion.

Pariah Burke

Author, consultant, trainer, guru: Digital Publishing, ePub, InDesign, Illustrator, Photoshop, Quark. Empowering, Informing, Connecting Creative Professionals™