Overview
Adobe Express is the fast, accessible tool for creating professional-looking graphics, web pages, and videos without design experience. This two-day course gives you complete command of Express’s template-based workflows, so you can create stunning social media posts, marketing materials, presentations, and video content quickly and confidently.
You’ll learn to navigate the interface, customize templates for your brand, create graphics from scratch, build simple animations and videos, and maintain visual consistency across all your content. By the end of the course, you’ll understand when to use Express instead of Photoshop or Illustrator, and how to produce polished, on-brand content in minutes instead of hours.
Format: 2 Days | VILT
Who Should Attend
- Marketing professionals creating social media content and promotional materials
- Small business owners managing their own visual marketing
- Social media managers producing daily content across multiple platforms
- Educators and trainers creating engaging visual materials and presentations
- Anyone who needs to create professional graphics quickly without design training
What You’ll Learn
- Navigate Adobe Express’s interface and understand project types
- Find and customize templates for social media, flyers, posters, and presentations
- Create graphics from scratch using shapes, icons, images, and text
- Build and apply brand kits for consistent visual identity
- Design animated graphics and simple videos for social media
- Resize designs instantly for different platforms and formats
- Share, schedule, and export content in the right formats
Course Outline
Module 1: Adobe Express Fundamentals
- Understanding Adobe Express: what it is and when to use it vs. Photoshop/Illustrator
- Navigating the web interface and understanding project types
- Creating projects: graphics, pages, videos, and quick actions
- Understanding the Express ecosystem and Creative Cloud integration
Module 2: Working with Templates
- Browsing and searching the template library by category and platform
- Customizing templates: replacing images, text, and colors
- Understanding template structure and how elements are organized
- Saving customized templates for reuse across projects
Module 3: Creating Social Media Graphics
- Choosing the right dimensions for Instagram, Facebook, LinkedIn, and Twitter
- Creating posts, stories, and cover images from templates
- Adding and formatting text with preset styles
- Working with backgrounds: colors, gradients, images, and patterns
Module 4: Images and Visual Assets
- Uploading your own images and organizing your media library
- Accessing Adobe Stock photos and free stock images
- Cropping, resizing, and basic image adjustments within Express
- Removing backgrounds from images with one-click tools
Module 5: Working with Text and Typography
- Adding and formatting text with Adobe Fonts
- Using text effects and text animations for impact
- Creating text hierarchy with size, weight, and color
- Text on paths and creative text treatments
Module 6: Shapes, Icons, and Design Elements
- Adding shapes, lines, and geometric elements to designs
- Searching and inserting icons from the built-in library
- Customizing colors and styles of shapes and icons
- Layering and arranging elements for professional compositions
Module 7: Brand Kits and Consistency
- Creating brand kits with logos, colors, and fonts
- Applying brand elements consistently across all projects
- Uploading custom fonts and brand assets
- Managing multiple brands for different clients or divisions
Module 8: Design from Scratch
- Starting with a blank canvas and choosing custom dimensions
- Building layouts with grids and alignment guides
- Creating original designs without templates
- Best practices for visual hierarchy and composition
Module 9: Animation and Motion Graphics
- Adding animation effects to text and graphics
- Creating animated social media posts and stories
- Timing and sequencing animations for impact
- Exporting animated content as video or GIF
Module 10: Video Creation and Editing
- Creating videos from templates and from scratch
- Adding video clips, images, and transitions
- Working with music, voiceover, and sound effects
- Trimming clips and arranging timeline sequences
Module 11: Resizing and Multi-Platform Content
- Using “Resize” to adapt designs for different platforms instantly
- Creating multiple versions of the same content efficiently
- Understanding platform-specific best practices and dimensions
- Scheduling posts directly to social media platforms
Module 12: Sharing, Publishing, and Export
- Downloading designs in PNG, JPG, PDF, and video formats
- Publishing web pages and sharing links for collaboration
- Scheduling social media posts from within Express
- Collaboration features: sharing projects and collecting feedback
Prerequisites & Technical Requirements
- No design experience required
- Basic computer skills and familiarity with web browsers
- Adobe Express account (free or paid subscription)
- Stable internet connection for web-based application
Customization Options
This course can be tailored to your team’s specific content needs—whether you’re focused on social media marketing, internal communications and presentations, event promotion and flyers, or educational materials. We can adjust examples and exercises to match your industry, brand guidelines, and the types of content you create most frequently in Adobe Express.