Overview
You need compelling visual content but don’t have design skills, video editing experience, or hours to spend learning complex software. This two-day course teaches you to create professional-quality images, videos, and presentations using AI tools that turn your ideas into finished visuals in minutes instead of days.
You’ll master text-to-image generation for marketing materials and social media, create video content from text descriptions or static images, design engaging presentations with AI assistance, and develop a complete visual content workflow that doesn’t require traditional creative software expertise. Whether you’re creating marketing campaigns, social media content, training materials, or client presentations, this course gives you practical skills to produce professional visuals quickly and confidently.
Format: 2 Days | VILT
Who Should Attend
- Marketers and content creators producing visual assets without design teams
- Social media managers creating daily content across multiple platforms
- Small business owners handling their own marketing and communications
- Educators and trainers creating engaging visual learning materials
- Sales professionals and consultants building client presentations
- Anyone who needs professional visuals but lacks design or video editing skills
What You’ll Learn
- Generate professional images for marketing, social media, and presentations using AI
- Create video content from text descriptions, images, or simple concepts
- Design compelling slideshows and presentations with AI-powered tools
- Develop consistent visual branding across all your AI-generated content
- Edit and refine AI outputs to meet your specific needs
- Build efficient workflows for regular content production
Course Outline
Module 1: The AI Visual Content Landscape
- Understanding AI image, video, and presentation tools: what’s available and what’s practical
- Free vs. paid tools: which capabilities justify the investment
- Setting realistic expectations: what AI can create today vs. common misconceptions
- Copyright and licensing basics: using AI-generated content legally and ethically
- Platform-specific outputs: sizing and formatting for different channels
- Building your AI visual content toolkit
Module 2: AI Image Generation Fundamentals
- Getting started with DALL-E, Midjourney, Adobe Firefly, and Microsoft Designer
- Writing effective prompts: describing what you want in language AI understands
- Controlling style, mood, and composition without design terminology
- Aspect ratios and sizing for different uses: social media, web, print
- Generating variations and iterations to get the result you need
- Common mistakes and how to fix them quickly
Module 3: Practical Image Creation for Business Use
- Social media graphics: posts, stories, and cover images
- Marketing materials: blog headers, email banners, and ad visuals
- Product mockups and lifestyle images
- Professional headshots and team photos (ethically and appropriately)
- Icons, illustrations, and supporting graphics
- Creating consistent visual styles across multiple images
Module 4: AI Video Creation from Text and Images
- Text-to-video tools: Runway, Pika, Synthesia, and platform comparisons
- Creating short-form video content for social media
- Animating static images: bringing photos and graphics to life
- Avatar-based videos for training and explainer content
- Adding voiceovers with AI voice generation tools
- Understanding video limitations and when to use traditional methods
Module 5: AI-Powered Presentation Design
- Gamma, Tome, Beautiful.ai, and other AI presentation builders
- Creating complete slide decks from outlines or prompts
- Using AI within PowerPoint and Google Slides (Copilot, Duet AI)
- Generating speaker notes and presentation scripts
- Design consistency: templates, color schemes, and branding
- Refining AI-generated slides to match your message and style
Module 6: Editing, Enhancing, and Customizing AI Outputs
- Quick edits in Canva: adding text, logos, and branded elements to AI images
- AI editing tools: background removal, object replacement, and generative fill
- Video trimming, adding music, and basic editing without complex software
- Brand consistency: applying your colors, fonts, and logos across AI content
- Upscaling and quality improvement for different output needs
- Batch processing: creating multiple variations efficiently
Module 7: Workflows and Content Production Systems
- Building repeatable workflows for regular content needs
- Content calendars: planning and batch-creating visual assets
- Saving and organizing prompts that work for reuse
- Quality control: evaluating when AI output is good enough vs. needs work
- Staying on-brand while using multiple AI tools
- Time-saving strategies: when to use AI vs. when to use templates or stock content
Prerequisites & Technical Requirements
- Basic computer skills and comfort learning new web-based tools
- Understanding of your content needs (marketing, social media, presentations, etc.)
- No design, video editing, or technical background required
- Accounts with at least 2-3 AI tools (free tiers acceptable for learning)
- Examples of visual content you typically need to create (for practice)
Customization Options
This course can be tailored to specific content needs—social media marketing and brand building, corporate presentations and sales materials, educational content and training videos, nonprofit communications and fundraising, or e-commerce and product marketing. We can focus on the platforms and channels most relevant to your work and practice with your actual content requirements for immediately usable outputs.