The apparent Pepsi logo 2008 redesign treatment is a lesson in how to screw up a 100+ year old iconic brand while dazzling the client with bullshit on a level staggerling far beyond anything before seen in the business of logo design and branding.

Pepsi Gravitational Field: How the Horrible 2008 Logo Redesign Came to Be



Diagram from "Breathtaking: Design Strategy"



This document (PDF, 6MB), which was posted to Twitter by @bradybone is a lesson in how to screw up a 100+ year old iconic brand while dazzling the client with bullshit on a level staggerling far beyond anything before seen in the business of logo design and branding.

10 February 2009 | Posted in Creative Pro | Post a comment, or leave a trackback from your site.

One Comment

  1. Kris Coppieters
    Posted 11 February 2009 at 02:34 PST | Permalink

    This is an elaborate joke, right? I don’t really drink Pepsi (or Coke) so I was not even aware of any logo change – but I went to the Pepsi web site, and lo and behold – it seems to be true? It’s like ‘Lost’ has extended into real life and unexplainable things are happening. I think when the underground bunker blew up – that must have done it.

    Is this really, actually true? The story of ‘The Emperors’ New Clothes’ pales in comparison, I’d say. I am still kind of expecting someone to pop out of the woodwork, yelling ‘gotcha – you fell for it’…

One Trackback

  1. By Blind you with rebranding science » pr-media-blog.co.uk on 09 March 2009 at 08:44 PDT

    [...] Bad Science isn’t the only place that’s stuck the boot in, as here, here and here [...]

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