Blog / Creative Pro

An Open Letter to Adobe About the Premature End of Adobe Touch Apps

2012-12-20-RIP-Adobe-Touch-Apps

On December 20th, 2012 Adobe quietly announced via a blog post that it is discontinuing several of the Adobe Touch apps. Those who missed the blog post may also have noticed that the touch apps suddenly disappeared from the Creative Cloud dashboard.

Here’s what Jill Soley, Adobe Creative Cloud Team, wrote:

Over the past year, we’ve been exploring how the creative process can be augmented and enhanced on touch devices. While some of our efforts have been successful, others have been less so. Therefore, starting today, we will no longer be updating Adobe Debut, Adobe Collage, Adobe Proto, or the Android versions of Adobe Ideas and Adobe Kuler.

Here’s my open letter to Adobe about that announcement. Please feel free to express your opinion as well.

———

Dear Adobe:

I just saw the post on the Creative Cloud Team Blog about cancelling most of the Adobe Touch apps. There are several discussions springing up about the decision on Google+, Facebook, and elsewhere. The general feeling is that you made the decision too soon, with many people chalking it up to what appears over the last year as Adobe’s increasing breakdown of internal communications between departments, product teams, and program managers—but that’s another discussion for another day.

Focusing on the Touch Apps discontinuance, I think the decision is premature. Granted, I don’t know what your sales numbers are for the Touch apps, what new directions you may be pursuing, but some of those apps are younger than 7 months. How can you expect to see products succeed or fail in only 7 months or even in 18 months? Tablets and tablet software are still young and very much in a state of flux. We only this year moved into the “HD” range of tablets.

Adobe’s marketing of the Touch apps was overshadowed by the focus on Creative Cloud and marred by the whole confusion of having to buy the Touch Apps from Apple and then seek a Creative Cloud subscription credit. How could the market even keep up with everything new out there? Since May 2012 Adobe and program partners (like me) have been promoting all of the following at the same time.

  • 13 full product updates to CS6
  • Adobe Muse going 1.0
  • Acrobat XI launch
  • A move to 12-month full product release cycles
  • The Creative Cloud launch
  • Later the Creative Cloud for Teams launch
  • Creative Cloud Connection “coming soon”
  • Creative Cloud Connection arriving
  • Edge Tools
  • Adobe moving into the game development arena
  • The CS6 focus on HTML5
  • The launch of Elearning Suite and update of its constituent products
  • The launch of the Digital Publishing Suite
  • Story Plus
  • Digital Publishing Suite Single Edition going free to publish
  • Typekit roll-out
  • Lightroom 4 release
  • Lightroom being added to the Creative Cloud
  • The announcement that Creative Cloud members get new features every 3-months
  • New features in Illustrator CS6 for Cloud subscribers
  • New features in InDesign CS6 for Cloud subscribers
  • New features in Photoshop CS6 for Cloud subscribers

And then, somewhere amidst all that, is also…

  • New Adobe Proto
  • New Adobe Debut
  • New Adobe Collage
  • New Adobe Kuler for Android
  • Update to Adobe Ideas
  • Update to Photoshop Touch

Is it any surprise customers haven’t adopted all the Touch apps? They don’t know about all them because they can’t keep up with all the announcements and promotion. It’s tough for me to do so and I’m an Adobe partner with early access to the information and then a job wherein I need to know every new app and application, every new feature, and then figure out how these can best benefit real-world creative and production workflows. How can you expect designers working 40–80 hours a week to keep up with all the new products and announcements from Adobe over the last 7 months? Cut them—and your apps—some slack.

Give the Touch Apps more time.

And stop charging $9.99 for them. Give them away for a couple of years to gain traction. If you like, leave the in-app purchase upgrades like extra layers in Adobe Ideas, but make Adobe Ideas app itself free. Make them all free.

These apps can have both short- and long-term positive impact for Adobe.

In the short term, they integrate with full applications in ways most people don’t know about—for instance, almost no one knows Proto designs can be opened on the desktop in Dreamweaver, complete with all the JavaScript, CSS, and other assets required to reproduce the entire Proto site sketch in a real site instantly publishable from Dreamweaver. The integration with the desktop apps is what will make these sell, and they, in turn, will help sell your desktop products. Competing mobile apps can’t match that integration, so once the public learns about it, Adobe Touch apps will have greater value and dominate the mobile creative space the way Photoshop, Illustrator, InDesign, Flash, Dreamweaver, and all the rest already dominate the desktop creative space.

In the long-term, they provide two valuable things: First, they keep an Adobe presence on the next computing platform. Second, they prove that Adobe understands Mobile, which is important because Adobe was 10 years late to understanding the Web and 3 years late to getting it’s head into the whole smartphone movement. After 10 years Adobe still doesn’t get ebooks (EPUB, MOBI, KF8, etc.), and the market knows that. You need the tablet presence these apps give you.

In fact, I think you need to expand the number of platforms. Find some way to make these apps work on the customized Android 2.x platforms like the Kindle Fire line and NOOK Tablet line. Drop the price of the Touch apps from $9.99 to free, then use them as an egress into Creative Cloud. Let people see in each app not just their Creative Cloud-stored files but the desktop apps they could get with a Creative Cloud subscription. Let them subscribe directly within the Touch apps’ UIs.

At least, that’s my two cents.

Regards,

Pariah Burke
http://iamPariah.com@iamPariahhttp://about.me/pariahburke

Now in the Eastern timezone!

Consulting & Training: ePublishing, Digital Publishing, Creative Workflows, Creative Software

Informing & Empowering Creative Professionals.™

———

Update 2013-01-02: Comments on Jill’s post are apparently disabled as there are none, and I know I submitted one on December 20th.

Update: 2013-01-03: If you discuss the termination (End of Life or EOL) of Adobe Touch apps in social media, please include the hashtag #AdobeTouch (as you can see here on Twitter) . I’ve been informed that Adobe only sees discussions with hashtags, and that Adobe currently believes no one is discussing the Adobe Touch apps being ended or in such a manner. Make sure Adobe sees your reaction by including the #AdobeTouch hashtag in your conversations.

Update 2013-01-04: Comments on Jill’s post have been restored—dozens of them. See comment below from Adobe representative Rachel Luxemburg for the reason they didn’t appear until now.

Update: 2013-01-07: I just got off a call with some people at Adobe, includ­ing Jill Soley, the author of the orig­i­nal Touch Apps EOL blog post. There’s nothing concrete to report yet, but a lot of people within Adobe are doing quite a lot of talk­ing and brain­storm­ing toward fig­ur­ing out ways to avoid snafus like this in the future.

You may also like...

25 Responses

  1. Fireboy says:

    “Let them sub­scribe di­rect­ly with­in the Touch apps’ UIs.”

    Could you imag­ine them pay­ing 30% to Apple from a in-app pur­chase of the cre­ative cloud. NOT.

  2. Fireboy says:

    “Let them sub­scribe di­rect­ly with­in the Touch apps’ UIs.”

    Could you imag­ine them pay­ing 30% to Apple from a in-app pur­chase of the cre­ative cloud. NOT.

  3. Buck Sommerkamp says:

    And some­where in there (to add to your list) – Adobe FINALLY made Photoshop Touch avail­able to those of us with Nexus 7 de­vices who had been very dis­ap­point­ed (for many months) that Photoshop Touch was not avail­able for this sparkling new tablet. Now that it works on the Nexus 7, it seems that my hope for oth­er Touch apps has been dashed by this sud­den dis­con­tin­u­ance and (as usu­al) ter­ri­ble com­mu­ni­ca­tion from Adobe. It’s like the mid­night vote on the fis­cal cliff — way to qui­et­ly an­nounce some­thing over the hol­i­days. I’m glad I nev­er re­al­ly trust­ed Proto; it looked so promis­ing but nev­er re­al­ized its po­ten­tial. Wow, Adobe…here’s a pota­to gun. Feel free to shoot your­selves in the foot.

  4. Buck Sommerkamp says:

    And some­where in there (to add to your list) – Adobe FINALLY made Photoshop Touch avail­able to those of us with Nexus 7 de­vices who had been very dis­ap­point­ed (for many months) that Photoshop Touch was not avail­able for this sparkling new tablet. Now that it works on the Nexus 7, it seems that my hope for oth­er Touch apps has been dashed by this sud­den dis­con­tin­u­ance and (as usu­al) ter­ri­ble com­mu­ni­ca­tion from Adobe. It’s like the mid­night vote on the fis­cal cliff — way to qui­et­ly an­nounce some­thing over the hol­i­days. I’m glad I nev­er re­al­ly trust­ed Proto; it looked so promis­ing but nev­er re­al­ized its po­ten­tial. Wow, Adobe…here’s a pota­to gun. Feel free to shoot your­selves in the foot.

  5. I agree that these apps did not get a fair shake in the mar­ket­place. Many of them were not even re­leased on the iPad un­til much lat­er than the orig­i­nal May re­lease for Creative Cloud, so how can they say that they were not vi­able? Also the $9.99 pric­etag for Proto was a bit steep. PS Touch was a great val­ue at $9.99 but the oth­er apps were not as hefty. Debut didn’t even make it to the iPad!

    I am sad to see that Adobe has EOL the ma­jor­i­ty of these prod­ucts in­stead of phas­ing out the 1-2 prod­ucts that were not need­ed (Kuler and Collage) and pro­mot­ed the re­main­der (Proto/Debut) with a new price point and more ag­gres­sive mar­ket­ing. I for one loved Debut and the abil­i­ty to view native/raw Creative Suite doc­u­ments with­out hav­ing to con­vert to a jpg or PDF to view on my tablet.

  6. I agree that these apps did not get a fair shake in the mar­ket­place. Many of them were not even re­leased on the iPad un­til much lat­er than the orig­i­nal May re­lease for Creative Cloud, so how can they say that they were not vi­able? Also the $9.99 pric­etag for Proto was a bit steep. PS Touch was a great val­ue at $9.99 but the oth­er apps were not as hefty. Debut didn’t even make it to the iPad!

    I am sad to see that Adobe has EOL the ma­jor­i­ty of these prod­ucts in­stead of phas­ing out the 1-2 prod­ucts that were not need­ed (Kuler and Collage) and pro­mot­ed the re­main­der (Proto/Debut) with a new price point and more ag­gres­sive mar­ket­ing. I for one loved Debut and the abil­i­ty to view native/raw Creative Suite doc­u­ments with­out hav­ing to con­vert to a jpg or PDF to view on my tablet.

  7. Jeremy H says:

    Well said. As an Adobe UGM and a de­vot­ed Adobe user, I am ac­tu­al­ly get­ting scared off by Adobe’s seem­ing lack of sta­bil­i­ty these last few years. There have been a lot of changes, no clear di­rec­tion and their mar­ket­ing and com­mu­ni­ca­tions in gen­er­al is be­ing run as if they were a small start-up soft­ware com­pa­ny. I am hold­ing off on im­ple­ment­ing Business Catalyst and the Creative Cloud for my com­pa­ny be­cause I am not cer­tain that ei­ther will be there in 12 months. As a busi­ness own­er, why would I in­vest in a prod­uct that I can’t be sure will be there in a few months.

  8. Jeremy H says:

    Well said. As an Adobe UGM and a de­vot­ed Adobe user, I am ac­tu­al­ly get­ting scared off by Adobe’s seem­ing lack of sta­bil­i­ty these last few years. There have been a lot of changes, no clear di­rec­tion and their mar­ket­ing and com­mu­ni­ca­tions in gen­er­al is be­ing run as if they were a small start-up soft­ware com­pa­ny. I am hold­ing off on im­ple­ment­ing Business Catalyst and the Creative Cloud for my com­pa­ny be­cause I am not cer­tain that ei­ther will be there in 12 months. As a busi­ness own­er, why would I in­vest in a prod­uct that I can’t be sure will be there in a few months.

  9. Interesting per­spec­tive, Jeremy.

  10. Interesting per­spec­tive, Jeremy.

  11. Worajedt Sitthidumrong says:

    Thank you for your valu­able opin­ion and for every com­ments here al­so.
    I’s one of the Adobe UGM and know how hard to do the same tasks as Pariah with many app an­nounce­ment like this.

    Jeremy’s opin­ion is very in­ter­est­ing. I’m feel­ing in the same boat. Many time I feel like Adobe Product up­grade isn’t worth over­all. Photoshop may be good. But look at what hap­pen with Flash Catalyst and how much fea­ture up­grade for Flash Pro, and don’t event have to men­tion about Dreamweaver that can’t catch up with the world that changed to web frame­work. Most of the top web de­sign­er nev­er use DW any more. Sublime TextEditor or IDE + good frame­work (that adobe didn’t sup­port like Bootstrap, Less, Retina Web Support etc..)

    And Proto, one of the app I use fre­quent­ly event it’s not the best. EOL now..

  12. Worajedt Sitthidumrong says:

    Thank you for your valu­able opin­ion and for every com­ments here al­so.
    I’s one of the Adobe UGM and know how hard to do the same tasks as Pariah with many app an­nounce­ment like this.

    Jeremy’s opin­ion is very in­ter­est­ing. I’m feel­ing in the same boat. Many time I feel like Adobe Product up­grade isn’t worth over­all. Photoshop may be good. But look at what hap­pen with Flash Catalyst and how much fea­ture up­grade for Flash Pro, and don’t event have to men­tion about Dreamweaver that can’t catch up with the world that changed to web frame­work. Most of the top web de­sign­er nev­er use DW any more. Sublime TextEditor or IDE + good frame­work (that adobe didn’t sup­port like Bootstrap, Less, Retina Web Support etc..)

    And Proto, one of the app I use fre­quent­ly event it’s not the best. EOL now..

  13. Anthony Sherritt says:

    This is pure BULL SH%T! Why do they keep do­ing this to their com­mu­ni­ty?! I showed every­one in the of­fice Proto and Collage. They were all ex­cit­ed about it. Now, once again like af­ter Flash Catalyst got pulled, I look and feel like a mo­ron. I love Adobe prod­ucts. I pay for them. It is how I make my liv­ing, but now you are re­al­ly screw­ing with me. Whats next?! You are a huge com­pa­ny. If Steve Jobs could com­mu­ni­cate with his com­mu­ni­ty, why not you?! I’m sick of this. Where can I com­plain?

  14. Anthony Sherritt says:

    This is pure BULL SH%T! Why do they keep do­ing this to their com­mu­ni­ty?! I showed every­one in the of­fice Proto and Collage. They were all ex­cit­ed about it. Now, once again like af­ter Flash Catalyst got pulled, I look and feel like a mo­ron. I love Adobe prod­ucts. I pay for them. It is how I make my liv­ing, but now you are re­al­ly screw­ing with me. Whats next?! You are a huge com­pa­ny. If Steve Jobs could com­mu­ni­cate with his com­mu­ni­ty, why not you?! I’m sick of this. Where can I com­plain?

  15. And where does this leave those of us who made the in­vest­ment on faith that the re­la­tion­ship be­tween de­vices would grow?

  16. And where does this leave those of us who made the in­vest­ment on faith that the re­la­tion­ship be­tween de­vices would grow?

  17. A col­league of mine summed up this sit­u­a­tion by point­ing out that Adobe has val­i­dat­ed it’s crit­ics as­ser­tion that Adobe doesn’t com­mit to any­thing, that Adobe “dabbles,”–it dab­bles in ser­vices, it dab­bles in mo­bile, it dab­bles in dif­fer­ent things with­out com­mit­ting to them–and that se­ri­ous busi­ness­es need to be very wary about align­ing them­selves with Adobe’s dab­bles.

  18. A col­league of mine summed up this sit­u­a­tion by point­ing out that Adobe has val­i­dat­ed it’s crit­ics as­ser­tion that Adobe doesn’t com­mit to any­thing, that Adobe “dabbles,”–it dab­bles in ser­vices, it dab­bles in mo­bile, it dab­bles in dif­fer­ent things with­out com­mit­ting to them–and that se­ri­ous busi­ness­es need to be very wary about align­ing them­selves with Adobe’s dab­bles.

  19. Hey every­one,

    Interesting news.

    I would like to hear more from Adobe as to their rea­sons for dis­con­tin­u­ing some of the touch apps. I am not sure if there is more to the blog post about the EOL an­nounce­ment but it seemed un­in­for­ma­tive at best. 

    Pariah, you are cor­rect that it takes time to ma­ture a good ap­pli­ca­tion in de­vel­op­ment and pro­mo­tion and that too many apps to fo­cus on can and will throw off de­vel­op­ment on per­fect­ing the few apps that we should give at­ten­tion to. I feel that you could merge the func­tion­al­i­ty of sev­er­al of the apps in­to one like make Kuler an in­te­gral part of Adobe Proto and/or Photoshop Touch & Adobe Ideas. Or make the func­tion­al­i­ty of Adobe Ideas in­te­grate with Photoshop Touch. 

    I feel that the func­tion­al­i­ty of what should be one or two apps have been seg­ment­ed in­to many for the pur­pos­es of more in­come for the com­pa­ny but at the sac­ri­fice of cre­ative flex­i­bil­i­ty of the user.

    I agree that the touch apps should be rethought in­stead of giv­en the EOL sta­tus. Now I am cu­ri­ous as to oth­er re­spons­es to this an­nounce­ment.

  20. Hey every­one,

    Interesting news.

    I would like to hear more from Adobe as to their rea­sons for dis­con­tin­u­ing some of the touch apps. I am not sure if there is more to the blog post about the EOL an­nounce­ment but it seemed un­in­for­ma­tive at best. 

    Pariah, you are cor­rect that it takes time to ma­ture a good ap­pli­ca­tion in de­vel­op­ment and pro­mo­tion and that too many apps to fo­cus on can and will throw off de­vel­op­ment on per­fect­ing the few apps that we should give at­ten­tion to. I feel that you could merge the func­tion­al­i­ty of sev­er­al of the apps in­to one like make Kuler an in­te­gral part of Adobe Proto and/or Photoshop Touch & Adobe Ideas. Or make the func­tion­al­i­ty of Adobe Ideas in­te­grate with Photoshop Touch. 

    I feel that the func­tion­al­i­ty of what should be one or two apps have been seg­ment­ed in­to many for the pur­pos­es of more in­come for the com­pa­ny but at the sac­ri­fice of cre­ative flex­i­bil­i­ty of the user.

    I agree that the touch apps should be rethought in­stead of giv­en the EOL sta­tus. Now I am cu­ri­ous as to oth­er re­spons­es to this an­nounce­ment.

  21. Sally Cox says:

    I whole­heart­ed­ly agree with Pariah on this is­sue. As a train­er and ACP, I have tire­less­ly pro­mot­ed these tools from Day One. I ad ac­cess to them and the Touch Tools team long be­fore their re­lease. I de­vel­oped a video train­ing se­ries on them and worked to cre­ate work­flows that made sense for de­sign­ers. I de­moed Proto for Bay Area Mobile short­ly af­ter the re­lease, and maybe peo­ple pur­chased it that evening. Now, with no no­tice, these tools are be­ing dis­con­tin­ued and we are left to an­swer our clients’ ques­tions.

    Adobe has a long-standing rep­u­ta­tion for lis­ten­ing to cus­tomers and that seems to have been aban­doned in re­cent years. Clearly, no lessons were learned from the de­ba­cle of last year. I plead with you, Adobe, don’t aban­don tools that i urged so many peo­ple to pay $9.99 for less than a year ago. This un­der­mines my au­thor­i­ty and cre­ates yet an­oth­er dis­con­nect with the com­mu­ni­ty who so cher­ish your prod­ucts.

    It is wide­ly as­sumed apps you pur­chase in the App Store will con­tin­ue to be sup­port­ed, and not aban­doned less than a year af­ter their re­lease. All the work I have done to pro­mote them, my video train­ing, all of it is garbage now. That is very dis­heart­en­ing, in­deed.

  22. Sally Cox says:

    I whole­heart­ed­ly agree with Pariah on this is­sue. As a train­er and ACP, I have tire­less­ly pro­mot­ed these tools from Day One. I ad ac­cess to them and the Touch Tools team long be­fore their re­lease. I de­vel­oped a video train­ing se­ries on them and worked to cre­ate work­flows that made sense for de­sign­ers. I de­moed Proto for Bay Area Mobile short­ly af­ter the re­lease, and maybe peo­ple pur­chased it that evening. Now, with no no­tice, these tools are be­ing dis­con­tin­ued and we are left to an­swer our clients’ ques­tions.

    Adobe has a long-standing rep­u­ta­tion for lis­ten­ing to cus­tomers and that seems to have been aban­doned in re­cent years. Clearly, no lessons were learned from the de­ba­cle of last year. I plead with you, Adobe, don’t aban­don tools that i urged so many peo­ple to pay $9.99 for less than a year ago. This un­der­mines my au­thor­i­ty and cre­ates yet an­oth­er dis­con­nect with the com­mu­ni­ty who so cher­ish your prod­ucts.

    It is wide­ly as­sumed apps you pur­chase in the App Store will con­tin­ue to be sup­port­ed, and not aban­doned less than a year af­ter their re­lease. All the work I have done to pro­mote them, my video train­ing, all of it is garbage now. That is very dis­heart­en­ing, in­deed.

  23. @Stephen Interesting per­spec­tive there, that maybe the Touch Apps should have been few­er in num­ber but in­di­vid­u­al­ly more ca­pa­ble. I can cer­tain­ly see that po­si­tion.

    Either way, there is… was… a tremen­dous po­ten­tial in the Touch Apps that went un­re­al­ized. They were too ear­ly in de­vel­op­ment. I bought mine–out of pock­et, no reimbursement–because I saw their val­ue in­creas­ing with lat­er re­leas­es. I saw them get­ting more ca­pa­ble in­di­vid­u­al­ly as well as of­fer­ing tighter in­te­gra­tion with each and the desk­top applications–that IS the whole point of Creative Cloud Connection. I think many others–both those that al­ready ob­tained the apps as well as those watch­ing the Touch Apps’ futures–felt the same way. The po­ten­tial was abort­ed too ear­ly.

    The man­ner of the abor­tion was de­cid­ed­ly un-Adobe-like… At least, it’s not like the Adobe that was pri­or to the last 2 years. Maybe this is just an­oth­er sign that Adobe has in­deed changed.

  24. @Stephen Interesting per­spec­tive there, that maybe the Touch Apps should have been few­er in num­ber but in­di­vid­u­al­ly more ca­pa­ble. I can cer­tain­ly see that po­si­tion.

    Either way, there is… was… a tremen­dous po­ten­tial in the Touch Apps that went un­re­al­ized. They were too ear­ly in de­vel­op­ment. I bought mine–out of pock­et, no reimbursement–because I saw their val­ue in­creas­ing with lat­er re­leas­es. I saw them get­ting more ca­pa­ble in­di­vid­u­al­ly as well as of­fer­ing tighter in­te­gra­tion with each and the desk­top applications–that IS the whole point of Creative Cloud Connection. I think many others–both those that al­ready ob­tained the apps as well as those watch­ing the Touch Apps’ futures–felt the same way. The po­ten­tial was abort­ed too ear­ly.

    The man­ner of the abor­tion was de­cid­ed­ly un-Adobe-like… At least, it’s not like the Adobe that was pri­or to the last 2 years. Maybe this is just an­oth­er sign that Adobe has in­deed changed.

  25. Anthony Sherritt says:

    I see the mod­el Adobe is go­ing for like with the Edge prod­ucts. Test new prod­ucts in small re­leas­es, per­fect them, then fold them in to a larg­er prod­uct. Great. But they aren’t charg­ing $10 a piece for those. And how can they yank func­tion­al­i­ty with­out pro­vid­ing a re­place­ment? So Proto wasn’t right? Fine. It’s al­ready built. Continue to sup­port it, let it out for free if need be, while you fig­ure out how to put it in­to a Dreamweaver touch app, etc. That short para­graph which amount­ed to “We’ve de­cid­ed to go a dif­fer­ent way,” was a re­al be­tray­al and slap in the face. What way could they pos­si­bly be go­ing next?

  26. Anthony Sherritt says:

    I see the mod­el Adobe is go­ing for like with the Edge prod­ucts. Test new prod­ucts in small re­leas­es, per­fect them, then fold them in to a larg­er prod­uct. Great. But they aren’t charg­ing $10 a piece for those. And how can they yank func­tion­al­i­ty with­out pro­vid­ing a re­place­ment? So Proto wasn’t right? Fine. It’s al­ready built. Continue to sup­port it, let it out for free if need be, while you fig­ure out how to put it in­to a Dreamweaver touch app, etc. That short para­graph which amount­ed to “We’ve de­cid­ed to go a dif­fer­ent way,” was a re­al be­tray­al and slap in the face. What way could they pos­si­bly be go­ing next?

  27. Thank you Pariah for the re­sponse. I have a feel­ing that Adobe should start see­ing apps as a more so­phis­ti­cat­ed tool in­stead of just mi­ni ap­pli­ca­tions. Adobe has the abil­i­ty to change the mean­ing and ap­pli­ca­tion of touch apps by get­ting them pret­ty close to the func­tion­al­i­ty of Photoshop, Illustrator, Flash and Dreamweaver from a touch per­spec­tive. That is what I would like to see hap­pen. In ad­di­tion keep the price low un­der $9.99 or if pos­si­ble as was put “make them free”. With this be­ing a sol­id de­ci­sion by Adobe I sus­pect that they have a myr­i­ad of rea­sons that has yet to be shared. It would be good to share them and get thoughts or so­lu­tions from the com­mu­ni­ty.

  28. Thank you Pariah for the re­sponse. I have a feel­ing that Adobe should start see­ing apps as a more so­phis­ti­cat­ed tool in­stead of just mi­ni ap­pli­ca­tions. Adobe has the abil­i­ty to change the mean­ing and ap­pli­ca­tion of touch apps by get­ting them pret­ty close to the func­tion­al­i­ty of Photoshop, Illustrator, Flash and Dreamweaver from a touch per­spec­tive. That is what I would like to see hap­pen. In ad­di­tion keep the price low un­der $9.99 or if pos­si­ble as was put “make them free”. With this be­ing a sol­id de­ci­sion by Adobe I sus­pect that they have a myr­i­ad of rea­sons that has yet to be shared. It would be good to share them and get thoughts or so­lu­tions from the com­mu­ni­ty.

  29. Hi Pariah,

    Just to let you & the com­mu­ni­ty know, there was a tech­ni­cal glitch on the Creative Cloud blog that sent all the sub­mit­ted com­ments straight to a spam fold­er. This has been fixed and the sub­mit­ted com­ments are now live on the site. Apologies for the is­sue and we do ap­pre­ci­ate the feed­back.

    -Rachel

  30. Hi Pariah,

    Just to let you & the com­mu­ni­ty know, there was a tech­ni­cal glitch on the Creative Cloud blog that sent all the sub­mit­ted com­ments straight to a spam fold­er. This has been fixed and the sub­mit­ted com­ments are now live on the site. Apologies for the is­sue and we do ap­pre­ci­ate the feed­back.

    -Rachel

  31. Hi, Rachel.

    Excellent! Thank you for mak­ing sure that hap­pened and for let­ting us know all those pend­ing com­ments have been pub­lished.

  32. Hi, Rachel.

    Excellent! Thank you for mak­ing sure that hap­pened and for let­ting us know all those pend­ing com­ments have been pub­lished.

  33. Earlier to­day Adobe up­dat­ed Jill’s post. I don’t feel the up­date was wise. My rea­son is ex­plained in the com­ment I sub­mit­ted on Jill’s post; it hasn’t shown up yet on Jill’s post, so I’ll reprint it here:

    Thank you for the up­date, Jill, though it doesn’t re­al­ly say any­thing among all those words. I re­al­ly hope that isn’t the fi­nal, of­fi­cial word on the sub­ject.

    You didn’t ad­dress the main is­sue of the dam­age the de­ci­sion and method of EOL does to Adobe’s cred­i­bil­i­ty. In fact, the up­date ex­ac­er­bates the sit­u­a­tion by be­ing un­apolo­getic and im­ply­ing Adobe would end of life fu­ture apps in the same man­ner if these apps, re­gard­less of cus­tomer opin­ions, aren’t liv­ing up to an ar­bi­trary in­ter­nal stan­dard you don’t ap­par­ent­ly see fit to re­veal.

  34. Earlier to­day Adobe up­dat­ed Jill’s post. I don’t feel the up­date was wise. My rea­son is ex­plained in the com­ment I sub­mit­ted on Jill’s post; it hasn’t shown up yet on Jill’s post, so I’ll reprint it here:

    Thank you for the up­date, Jill, though it doesn’t re­al­ly say any­thing among all those words. I re­al­ly hope that isn’t the fi­nal, of­fi­cial word on the sub­ject.

    You didn’t ad­dress the main is­sue of the dam­age the de­ci­sion and method of EOL does to Adobe’s cred­i­bil­i­ty. In fact, the up­date ex­ac­er­bates the sit­u­a­tion by be­ing un­apolo­getic and im­ply­ing Adobe would end of life fu­ture apps in the same man­ner if these apps, re­gard­less of cus­tomer opin­ions, aren’t liv­ing up to an ar­bi­trary in­ter­nal stan­dard you don’t ap­par­ent­ly see fit to re­veal.

  35. I’m sur­prised to hear you say this sort of be­hav­ior is a re­cent change at Adobe, al­though I’ll agree it’s got­ten much worse late­ly. I left Adobe in ear­ly 2007, af­ter six years with Macromedia, be­cause of their in­ter­nal bu­reau­cra­cy and “consensus-driven” ap­proach to do­ing any­thing. Adobe is so risk averse that it con­tin­u­al­ly chops and changes its prod­uct line­up at the first sign of “fail­ure” and has been clue­less about the vi­a­bil­i­ty and pric­ing of prod­ucts for years, cer­tain­ly dat­ing back to when I still worked there. Part of their stat­ed rea­son for buy­ing Macromedia was to im­prove how they worked with their com­mu­ni­ty, by learn­ing from Macromedia, but that ef­fort seems to have been com­plete­ly aban­doned over the last half decade and they seem to con­stant­ly shoot their com­mu­ni­ty in the foot with lack of com­mu­ni­ca­tion and bizarre / ran­dom prod­uct di­rec­tion changes. Last year I re­al­ized I no longer used any Adobe soft­ware – I’d switched to cheap­er and/or bet­ter al­ter­na­tives for every­thing. It felt very strange unin­stalling Creative Suite and all their stand­alone soft­ware af­ter it had been such a sta­ple in my dai­ly work­flow for so many years pre­vi­ous. Strange, but al­so very lib­er­at­ing. I cer­tain­ly wouldn’t bet my busi­ness or my rep­u­ta­tion on Adobe these days…

  36. I’m sur­prised to hear you say this sort of be­hav­ior is a re­cent change at Adobe, al­though I’ll agree it’s got­ten much worse late­ly. I left Adobe in ear­ly 2007, af­ter six years with Macromedia, be­cause of their in­ter­nal bu­reau­cra­cy and “consensus-driven” ap­proach to do­ing any­thing. Adobe is so risk averse that it con­tin­u­al­ly chops and changes its prod­uct line­up at the first sign of “fail­ure” and has been clue­less about the vi­a­bil­i­ty and pric­ing of prod­ucts for years, cer­tain­ly dat­ing back to when I still worked there. Part of their stat­ed rea­son for buy­ing Macromedia was to im­prove how they worked with their com­mu­ni­ty, by learn­ing from Macromedia, but that ef­fort seems to have been com­plete­ly aban­doned over the last half decade and they seem to con­stant­ly shoot their com­mu­ni­ty in the foot with lack of com­mu­ni­ca­tion and bizarre / ran­dom prod­uct di­rec­tion changes. Last year I re­al­ized I no longer used any Adobe soft­ware – I’d switched to cheap­er and/or bet­ter al­ter­na­tives for every­thing. It felt very strange unin­stalling Creative Suite and all their stand­alone soft­ware af­ter it had been such a sta­ple in my dai­ly work­flow for so many years pre­vi­ous. Strange, but al­so very lib­er­at­ing. I cer­tain­ly wouldn’t bet my busi­ness or my rep­u­ta­tion on Adobe these days…

  37. I agree with Steve Burns that Adobe needs to see apps as so­phis­ti­cat­ed tools rather than mi­ni apps.

    For some decades now (I go back to PS v.1.0) I’ve felt that Adobe has suf­fered from “larges­sos­i­ty.” If a com­pet­ing prod­uct looks like it’s ac­tu­al­ly mak­ing some re­al mon­ey, Adobe just tries to buy it out to get it off the mar­ket or if un­able to do so, just bring in some soft­ware geeks and add the com­pet­ing fea­tures to its ex­ist­ing prod­ucts. If a small pro­to­type prod­uct isn’t a re­al­ly super-big win right out the gate, it seems that bottom-line-watching man­agers feel that some VP up­stairs is hun­gry to ex­er­cise his or her pow­er and so the man­agers fear los­ing their jobs and be­come all too will­ing to throw the fledg­ling prod­uct un­der the bus. And, frankly, things like apps are just “lite” for tru­ly se­ri­ous macro-thinking prod­uct man­agers and VPs whose life work is to “climb to the top.” It seems that Steve’s use of the no­tion of an app be­ing a “so­phis­ti­cat­ed tool” might well be a tag that will al­low Adobe man­age­ment to see apps in a more prof­itable light.

  38. I agree with Steve Burns that Adobe needs to see apps as so­phis­ti­cat­ed tools rather than mi­ni apps.

    For some decades now (I go back to PS v.1.0) I’ve felt that Adobe has suf­fered from “larges­sos­i­ty.” If a com­pet­ing prod­uct looks like it’s ac­tu­al­ly mak­ing some re­al mon­ey, Adobe just tries to buy it out to get it off the mar­ket or if un­able to do so, just bring in some soft­ware geeks and add the com­pet­ing fea­tures to its ex­ist­ing prod­ucts. If a small pro­to­type prod­uct isn’t a re­al­ly super-big win right out the gate, it seems that bottom-line-watching man­agers feel that some VP up­stairs is hun­gry to ex­er­cise his or her pow­er and so the man­agers fear los­ing their jobs and be­come all too will­ing to throw the fledg­ling prod­uct un­der the bus. And, frankly, things like apps are just “lite” for tru­ly se­ri­ous macro-thinking prod­uct man­agers and VPs whose life work is to “climb to the top.” It seems that Steve’s use of the no­tion of an app be­ing a “so­phis­ti­cat­ed tool” might well be a tag that will al­low Adobe man­age­ment to see apps in a more prof­itable light.

  39. Albert Peña says:

    @Pariah. Thank you for post­ing on the Linkedin Adobe Illustrator Group. I read through a ma­jor­i­ty of all the re­spons­es. Agree with a mul­ti­tude of you on here. Using Adobe prod­ucts since 1996? I be­lieve? and since that day ONE of my first Photoshop class at the Art Institute of Dallas.
    I have no­ticed how Adobe reck­less­ly changes soft­ware like NOBODY ever pays at­ten­tion. So my hope is that this and oth­er dis­cus­sions and re­spons­es are fruit­ful. Look for­ward to read­ing more and see what tran­spires on this par­tic­u­lar top­ic. THANKS AGAIN! Pariah for your post­ing. Regards!

  40. Albert Peña says:

    @Pariah. Thank you for post­ing on the Linkedin Adobe Illustrator Group. I read through a ma­jor­i­ty of all the re­spons­es. Agree with a mul­ti­tude of you on here. Using Adobe prod­ucts since 1996? I be­lieve? and since that day ONE of my first Photoshop class at the Art Institute of Dallas.
    I have no­ticed how Adobe reck­less­ly changes soft­ware like NOBODY ever pays at­ten­tion. So my hope is that this and oth­er dis­cus­sions and re­spons­es are fruit­ful. Look for­ward to read­ing more and see what tran­spires on this par­tic­u­lar top­ic. THANKS AGAIN! Pariah for your post­ing. Regards!

  41. I just got off a call with some peo­ple at Adobe, in­clud­ing Jill Soley, the au­thor of the orig­i­nal Touch Apps EOL blog post. There’s noth­ing con­crete to re­port yet, but a lot of poeo­ple with­in Adobe are do­ing quite a lot of talk­ing and brain­storm­ing to­ward fig­ur­ing out ways to avoid sna­fus like this in the fu­ture.

  42. I just got off a call with some peo­ple at Adobe, in­clud­ing Jill Soley, the au­thor of the orig­i­nal Touch Apps EOL blog post. There’s noth­ing con­crete to re­port yet, but a lot of poeo­ple with­in Adobe are do­ing quite a lot of talk­ing and brain­storm­ing to­ward fig­ur­ing out ways to avoid sna­fus like this in the fu­ture.

  43. HI Pariah,

    Thank you for tak­ing the time to write this open let­ter, I will make sure to add the #AdobeTouch hash­tag when I share your post, as it cer­tain­ly sums up my own feel­ings on the un­time­ly demise of Adobe Touch apps.

    It was cer­tain­ly a shock to lose such promis­ing apps, es­pe­cial­ly af­ter in­te­grat­ing them in­to my work­flow. Funnily enough I found Collage (the least morned) the most use­ful app of the lot as it pro­vide a quick way to build a mood board while work­ing on de­sign con­cepts.

    One thing that I think may have been over­looked in this dis­cus­sion is the ar­rival of Windows 8, which brings the touch ex­pe­ri­ence to the desk­top, lap­top and tablet form fac­tors. CES 2013 has brought with it a raft of new de­vices which are far more pow­er­ful than an iPad or Android from a Creative pro­fes­sion­als stand­point as they are ca­pa­ble of run­ning full the full blow CS apps. 

    Most of these new Windows “Tablet” de­vices come with a high­ly ac­cu­rate sty­lus as well which negates the need for pur­pose built touch apps such as PS Touch. I know if I had the choice be­tween a cut­down ver­sion of Photoshop or the re­al deal in a sim­i­lar form fac­tor with the ac­cu­ra­cy and pres­sure sen­si­tiv­i­ty of a sty­lus, I would choose the lat­er.

    So with the above in mind I think it’s on­ly a mat­ter of time be­fore most of us get tired of car­ry­ing around mul­ti­ple de­vices and pay­ing for apps that on­ly pro­vide a small frac­tion of the cre­ative op­tions that a desk­top class ap­pli­ca­tion pro­vides.

    Still, I liked the sim­plic­i­ty of a the Adobe Touch apps, and they will be sore­ly missed from my work­flow.

    Cheers, sf d-)=

  44. HI Pariah,

    Thank you for tak­ing the time to write this open let­ter, I will make sure to add the #AdobeTouch hash­tag when I share your post, as it cer­tain­ly sums up my own feel­ings on the un­time­ly demise of Adobe Touch apps.

    It was cer­tain­ly a shock to lose such promis­ing apps, es­pe­cial­ly af­ter in­te­grat­ing them in­to my work­flow. Funnily enough I found Collage (the least morned) the most use­ful app of the lot as it pro­vide a quick way to build a mood board while work­ing on de­sign con­cepts.

    One thing that I think may have been over­looked in this dis­cus­sion is the ar­rival of Windows 8, which brings the touch ex­pe­ri­ence to the desk­top, lap­top and tablet form fac­tors. CES 2013 has brought with it a raft of new de­vices which are far more pow­er­ful than an iPad or Android from a Creative pro­fes­sion­als stand­point as they are ca­pa­ble of run­ning full the full blow CS apps. 

    Most of these new Windows “Tablet” de­vices come with a high­ly ac­cu­rate sty­lus as well which negates the need for pur­pose built touch apps such as PS Touch. I know if I had the choice be­tween a cut­down ver­sion of Photoshop or the re­al deal in a sim­i­lar form fac­tor with the ac­cu­ra­cy and pres­sure sen­si­tiv­i­ty of a sty­lus, I would choose the lat­er.

    So with the above in mind I think it’s on­ly a mat­ter of time be­fore most of us get tired of car­ry­ing around mul­ti­ple de­vices and pay­ing for apps that on­ly pro­vide a small frac­tion of the cre­ative op­tions that a desk­top class ap­pli­ca­tion pro­vides.

    Still, I liked the sim­plic­i­ty of a the Adobe Touch apps, and they will be sore­ly missed from my work­flow.

    Cheers, sf d-)=

  45. Looking for re­place­ment tablet apps? I wrote a piece on CreativePro​.com pro­vid­ing re­place­ments for Adobe Touch Apps. http://​www​.cre​ative​pro​.com/​a​r​t​i​c​l​e​/​r​e​p​l​a​c​i​n​g​-​a​d​o​b​e​-​t​o​u​c​h​-​a​pps

    Many cre­ative pros’ work­flows are dis­rupt­ed by the dis­con­tin­u­a­tion of Adobe’s Touch Apps—other cre­atives nev­er even got to try them. Pariah Burke found the apps you need to re­place Adobe Touch Apps on your iPad, iPhone, and Android tablets and phones.

  46. Looking for re­place­ment tablet apps? I wrote a piece on CreativePro​.com pro­vid­ing re­place­ments for Adobe Touch Apps. http://​www​.cre​ative​pro​.com/​a​r​t​i​c​l​e​/​r​e​p​l​a​c​i​n​g​-​a​d​o​b​e​-​t​o​u​c​h​-​a​pps

    Many cre­ative pros’ work­flows are dis­rupt­ed by the dis­con­tin­u­a­tion of Adobe’s Touch Apps—other cre­atives nev­er even got to try them. Pariah Burke found the apps you need to re­place Adobe Touch Apps on your iPad, iPhone, and Android tablets and phones.

  47. T. A Brunemeyer says:

    I do flags, I do ban­ners, I do signs. Little ol’ men and women come in and want flags ban­ners and signs. The have no idea what a PC is let alone vec­tor or raster art. I am not an artist or I don’t call my­self one but it’s nice when I can whip out my iPad take a snap and build a new piece for my cus­tomer. Now I am not their yet I can get around in Illustrator and inkscape but when I found ideas the oth­er day I thought to my­self ‘this is gonna be good’ now I see that though ideas isn’t gone (yet?) sup­port and hype for the touch apps is wan­ing (or thats the im­pres­sion Im get­ting).
    Personally I say push this stuff. A Ps that’s so sim­ple my fa­ther can use it but has enough depth for pow­er users. Ideas, think about it, so sim­ple a kinder­garten­er can use it that pro­duces pieces that can be used for any size or me­dia out there. As to the rest of em. I haven’t played with em yet but I want Kuler on my iPad. I need to have col­or match­ing (PMS please)otherwise it’s all guess work and hav­ing some cus­tomer say “I didn’t want that blue, I want­ed THAT blue” re­al­ly bites.

  48. T. A Brunemeyer says:

    I do flags, I do ban­ners, I do signs. Little ol’ men and women come in and want flags ban­ners and signs. The have no idea what a PC is let alone vec­tor or raster art. I am not an artist or I don’t call my­self one but it’s nice when I can whip out my iPad take a snap and build a new piece for my cus­tomer. Now I am not their yet I can get around in Illustrator and inkscape but when I found ideas the oth­er day I thought to my­self ‘this is gonna be good’ now I see that though ideas isn’t gone (yet?) sup­port and hype for the touch apps is wan­ing (or thats the im­pres­sion Im get­ting).
    Personally I say push this stuff. A Ps that’s so sim­ple my fa­ther can use it but has enough depth for pow­er users. Ideas, think about it, so sim­ple a kinder­garten­er can use it that pro­duces pieces that can be used for any size or me­dia out there. As to the rest of em. I haven’t played with em yet but I want Kuler on my iPad. I need to have col­or match­ing (PMS please)otherwise it’s all guess work and hav­ing some cus­tomer say “I didn’t want that blue, I want­ed THAT blue” re­al­ly bites.

%d bloggers like this: