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An Open Letter to Adobe About the Premature End of Adobe Touch Apps

2012-12-20-RIP-Adobe-Touch-Apps

On December 20th, 2012 Adobe qui­et­ly announced via a blog post that it is dis­con­tin­u­ing sev­er­al of the Adobe Touch apps. Those who missed the blog post may also have noticed that the touch apps sud­den­ly dis­ap­peared from the Creative Cloud dash­board.

Here’s what Jill Soley, Adobe Creative Cloud Team, wrote:

Over the past year, we’ve been explor­ing how the cre­ative process can be aug­ment­ed and enhanced on touch devices. While some of our efforts have been suc­cess­ful, oth­ers have been less so. Therefore, start­ing today, we will no longer be updat­ing Adobe Debut, Adobe Collage, Adobe Proto, or the Android ver­sions of Adobe Ideas and Adobe Kuler.

Here’s my open let­ter to Adobe about that announce­ment. Please feel free to express your opin­ion as well.

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Dear Adobe:

I just saw the post on the Creative Cloud Team Blog about can­celling most of the Adobe Touch apps. There are sev­er­al dis­cus­sions spring­ing up about the deci­sion on Google+, Facebook, and else­where. The gen­er­al feel­ing is that you made the deci­sion too soon, with many peo­ple chalk­ing it up to what appears over the last year as Adobe’s increas­ing break­down of inter­nal com­mu­ni­ca­tions between depart­ments, prod­uct teams, and pro­gram managers—but that’s anoth­er dis­cus­sion for anoth­er day.

Focusing on the Touch Apps dis­con­tin­u­ance, I think the deci­sion is pre­ma­ture. Granted, I don’t know what your sales num­bers are for the Touch apps, what new direc­tions you may be pur­su­ing, but some of those apps are younger than 7 months. How can you expect to see prod­ucts suc­ceed or fail in only 7 months or even in 18 months? Tablets and tablet soft­ware are still young and very much in a state of flux. We only this year moved into the “HD” range of tablets.

Adobe’s mar­ket­ing of the Touch apps was over­shad­owed by the focus on Creative Cloud and marred by the whole con­fu­sion of hav­ing to buy the Touch Apps from Apple and then seek a Creative Cloud sub­scrip­tion cred­it. How could the mar­ket even keep up with every­thing new out there? Since May 2012 Adobe and pro­gram part­ners (like me) have been pro­mot­ing all of the fol­low­ing at the same time.

  • 13 full prod­uct updates to CS6
  • Adobe Muse going 1.0
  • Acrobat XI launch
  • A move to 12-month full prod­uct release cycles
  • The Creative Cloud launch
  • Later the Creative Cloud for Teams launch
  • Creative Cloud Connection “com­ing soon”
  • Creative Cloud Connection arriv­ing
  • Edge Tools
  • Adobe mov­ing into the game devel­op­ment are­na
  • The CS6 focus on HTML5
  • The launch of Elearning Suite and update of its con­stituent prod­ucts
  • The launch of the Digital Publishing Suite
  • Story Plus
  • Digital Publishing Suite Single Edition going free to pub­lish
  • Typekit roll-out
  • Lightroom 4 release
  • Lightroom being added to the Creative Cloud
  • The announce­ment that Creative Cloud mem­bers get new fea­tures every 3-months
  • New fea­tures in Illustrator CS6 for Cloud sub­scribers
  • New fea­tures in InDesign CS6 for Cloud sub­scribers
  • New fea­tures in Photoshop CS6 for Cloud sub­scribers

And then, some­where amidst all that, is also…

  • New Adobe Proto
  • New Adobe Debut
  • New Adobe Collage
  • New Adobe Kuler for Android
  • Update to Adobe Ideas
  • Update to Photoshop Touch

Is it any sur­prise cus­tomers haven’t adopt­ed all the Touch apps? They don’t know about all them because they can’t keep up with all the announce­ments and pro­mo­tion. It’s tough for me to do so and I’m an Adobe part­ner with ear­ly access to the infor­ma­tion and then a job where­in I need to know every new app and appli­ca­tion, every new fea­ture, and then fig­ure out how these can best ben­e­fit real-world cre­ative and pro­duc­tion work­flows. How can you expect design­ers work­ing 40–80 hours a week to keep up with all the new prod­ucts and announce­ments from Adobe over the last 7 months? Cut them—and your apps—some slack.

Give the Touch Apps more time.

And stop charg­ing $9.99 for them. Give them away for a cou­ple of years to gain trac­tion. If you like, leave the in-app pur­chase upgrades like extra lay­ers in Adobe Ideas, but make Adobe Ideas app itself free. Make them all free.

These apps can have both short- and long-term pos­i­tive impact for Adobe.

In the short term, they inte­grate with full appli­ca­tions in ways most peo­ple don’t know about—for instance, almost no one knows Proto designs can be opened on the desk­top in Dreamweaver, com­plete with all the JavaScript, CSS, and oth­er assets required to repro­duce the entire Proto site sketch in a real site instant­ly pub­lish­able from Dreamweaver. The inte­gra­tion with the desk­top apps is what will make these sell, and they, in turn, will help sell your desk­top prod­ucts. Competing mobile apps can’t match that inte­gra­tion, so once the pub­lic learns about it, Adobe Touch apps will have greater val­ue and dom­i­nate the mobile cre­ative space the way Photoshop, Illustrator, InDesign, Flash, Dreamweaver, and all the rest already dom­i­nate the desk­top cre­ative space.

In the long-term, they pro­vide two valu­able things: First, they keep an Adobe pres­ence on the next com­put­ing plat­form. Second, they prove that Adobe under­stands Mobile, which is impor­tant because Adobe was 10 years late to under­stand­ing the Web and 3 years late to get­ting it’s head into the whole smart­phone move­ment. After 10 years Adobe still doesn’t get ebooks (EPUB, MOBI, KF8, etc.), and the mar­ket knows that. You need the tablet pres­ence these apps give you.

In fact, I think you need to expand the num­ber of plat­forms. Find some way to make these apps work on the cus­tomized Android 2.x plat­forms like the Kindle Fire line and NOOK Tablet line. Drop the price of the Touch apps from $9.99 to free, then use them as an egress into Creative Cloud. Let peo­ple see in each app not just their Creative Cloud-stored files but the desk­top apps they could get with a Creative Cloud sub­scrip­tion. Let them sub­scribe direct­ly with­in the Touch apps’ UIs.

At least, that’s my two cents.

Regards,

Pariah Burke
http://​iamPariah​.com@iamPariahhttp://​about​.me/​p​a​r​i​a​hburke

Now in the Eastern time­zone!

Consulting & Training: ePublishing, Digital Publishing, Creative Workflows, Creative Software

Informing & Empowering Creative Professionals.™

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Update 2013-01-02: Comments on Jill’s post are appar­ent­ly dis­abled as there are none, and I know I sub­mit­ted one on December 20th.

Update: 2013-01-03: If you dis­cuss the ter­mi­na­tion (End of Life or EOL) of Adobe Touch apps in social media, please include the hash­tag #AdobeTouch (as you can see here on Twitter) . I’ve been informed that Adobe only sees dis­cus­sions with hash­tags, and that Adobe cur­rent­ly believes no one is dis­cussing the Adobe Touch apps being end­ed or in such a man­ner. Make sure Adobe sees your reac­tion by includ­ing the #AdobeTouch hash­tag in your con­ver­sa­tions.

Update 2013-01-04: Comments on Jill’s post have been restored—dozens of them. See com­ment below from Adobe rep­re­sen­ta­tive Rachel Luxemburg for the rea­son they didn’t appear until now.

Update: 2013-01-07: I just got off a call with some peo­ple at Adobe, includ­ing Jill Soley, the author of the orig­i­nal Touch Apps EOL blog post. There’s noth­ing con­crete to report yet, but a lot of peo­ple with­in Adobe are doing quite a lot of talk­ing and brain­storm­ing toward fig­ur­ing out ways to avoid sna­fus like this in the future.

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25 Responses

  1. Fireboy says:

    Let them sub­scribe direct­ly with­in the Touch apps’ UIs.”

    Could you imag­ine them pay­ing 30% to Apple from a in-app pur­chase of the cre­ative cloud. NOT.

  2. Fireboy says:

    Let them sub­scribe direct­ly with­in the Touch apps’ UIs.”

    Could you imag­ine them pay­ing 30% to Apple from a in-app pur­chase of the cre­ative cloud. NOT.

  3. Buck Sommerkamp says:

    And some­where in there (to add to your list) - Adobe FINALLY made Photoshop Touch avail­able to those of us with Nexus 7 devices who had been very dis­ap­point­ed (for many months) that Photoshop Touch was not avail­able for this sparkling new tablet. Now that it works on the Nexus 7, it seems that my hope for oth­er Touch apps has been dashed by this sud­den dis­con­tin­u­ance and (as usu­al) ter­ri­ble com­mu­ni­ca­tion from Adobe. It’s like the mid­night vote on the fis­cal cliff -- way to qui­et­ly announce some­thing over the hol­i­days. I’m glad I nev­er real­ly trust­ed Proto; it looked so promis­ing but nev­er real­ized its poten­tial. Wow, Adobe…here’s a pota­to gun. Feel free to shoot your­selves in the foot.

  4. Buck Sommerkamp says:

    And some­where in there (to add to your list) - Adobe FINALLY made Photoshop Touch avail­able to those of us with Nexus 7 devices who had been very dis­ap­point­ed (for many months) that Photoshop Touch was not avail­able for this sparkling new tablet. Now that it works on the Nexus 7, it seems that my hope for oth­er Touch apps has been dashed by this sud­den dis­con­tin­u­ance and (as usu­al) ter­ri­ble com­mu­ni­ca­tion from Adobe. It’s like the mid­night vote on the fis­cal cliff -- way to qui­et­ly announce some­thing over the hol­i­days. I’m glad I nev­er real­ly trust­ed Proto; it looked so promis­ing but nev­er real­ized its poten­tial. Wow, Adobe…here’s a pota­to gun. Feel free to shoot your­selves in the foot.

  5. I agree that these apps did not get a fair shake in the mar­ket­place. Many of them were not even released on the iPad until much lat­er than the orig­i­nal May release for Creative Cloud, so how can they say that they were not viable? Also the $9.99 pric­etag for Proto was a bit steep. PS Touch was a great val­ue at $9.99 but the oth­er apps were not as hefty. Debut didn’t even make it to the iPad!

    I am sad to see that Adobe has EOL the major­i­ty of these prod­ucts instead of phas­ing out the 1-2 prod­ucts that were not need­ed (Kuler and Collage) and pro­mot­ed the remain­der (Proto/Debut) with a new price point and more aggres­sive mar­ket­ing. I for one loved Debut and the abil­i­ty to view native/raw Creative Suite doc­u­ments with­out hav­ing to con­vert to a jpg or PDF to view on my tablet.

  6. I agree that these apps did not get a fair shake in the mar­ket­place. Many of them were not even released on the iPad until much lat­er than the orig­i­nal May release for Creative Cloud, so how can they say that they were not viable? Also the $9.99 pric­etag for Proto was a bit steep. PS Touch was a great val­ue at $9.99 but the oth­er apps were not as hefty. Debut didn’t even make it to the iPad!

    I am sad to see that Adobe has EOL the major­i­ty of these prod­ucts instead of phas­ing out the 1-2 prod­ucts that were not need­ed (Kuler and Collage) and pro­mot­ed the remain­der (Proto/Debut) with a new price point and more aggres­sive mar­ket­ing. I for one loved Debut and the abil­i­ty to view native/raw Creative Suite doc­u­ments with­out hav­ing to con­vert to a jpg or PDF to view on my tablet.

  7. Jeremy H says:

    Well said. As an Adobe UGM and a devot­ed Adobe user, I am actu­al­ly get­ting scared off by Adobe’s seem­ing lack of sta­bil­i­ty these last few years. There have been a lot of changes, no clear direc­tion and their mar­ket­ing and com­mu­ni­ca­tions in gen­er­al is being run as if they were a small start-up soft­ware com­pa­ny. I am hold­ing off on imple­ment­ing Business Catalyst and the Creative Cloud for my com­pa­ny because I am not cer­tain that either will be there in 12 months. As a busi­ness own­er, why would I invest in a prod­uct that I can’t be sure will be there in a few months.

  8. Jeremy H says:

    Well said. As an Adobe UGM and a devot­ed Adobe user, I am actu­al­ly get­ting scared off by Adobe’s seem­ing lack of sta­bil­i­ty these last few years. There have been a lot of changes, no clear direc­tion and their mar­ket­ing and com­mu­ni­ca­tions in gen­er­al is being run as if they were a small start-up soft­ware com­pa­ny. I am hold­ing off on imple­ment­ing Business Catalyst and the Creative Cloud for my com­pa­ny because I am not cer­tain that either will be there in 12 months. As a busi­ness own­er, why would I invest in a prod­uct that I can’t be sure will be there in a few months.

  9. Interesting per­spec­tive, Jeremy.

  10. Interesting per­spec­tive, Jeremy.

  11. Worajedt Sitthidumrong says:

    Thank you for your valu­able opin­ion and for every com­ments here also.
    I’s one of the Adobe UGM and know how hard to do the same tasks as Pariah with many app announce­ment like this.

    Jeremy’s opin­ion is very inter­est­ing. I’m feel­ing in the same boat. Many time I feel like Adobe Product upgrade isn’t worth over­all. Photoshop may be good. But look at what hap­pen with Flash Catalyst and how much fea­ture upgrade for Flash Pro, and don’t event have to men­tion about Dreamweaver that can’t catch up with the world that changed to web frame­work. Most of the top web design­er nev­er use DW any more. Sublime TextEditor or IDE + good frame­work (that adobe didn’t sup­port like Bootstrap, Less, Retina Web Support etc..)

    And Proto, one of the app I use fre­quent­ly event it’s not the best. EOL now..

  12. Worajedt Sitthidumrong says:

    Thank you for your valu­able opin­ion and for every com­ments here also.
    I’s one of the Adobe UGM and know how hard to do the same tasks as Pariah with many app announce­ment like this.

    Jeremy’s opin­ion is very inter­est­ing. I’m feel­ing in the same boat. Many time I feel like Adobe Product upgrade isn’t worth over­all. Photoshop may be good. But look at what hap­pen with Flash Catalyst and how much fea­ture upgrade for Flash Pro, and don’t event have to men­tion about Dreamweaver that can’t catch up with the world that changed to web frame­work. Most of the top web design­er nev­er use DW any more. Sublime TextEditor or IDE + good frame­work (that adobe didn’t sup­port like Bootstrap, Less, Retina Web Support etc..)

    And Proto, one of the app I use fre­quent­ly event it’s not the best. EOL now..

  13. Anthony Sherritt says:

    This is pure BULL SH%T! Why do they keep doing this to their com­mu­ni­ty?! I showed every­one in the office Proto and Collage. They were all excit­ed about it. Now, once again like after Flash Catalyst got pulled, I look and feel like a moron. I love Adobe prod­ucts. I pay for them. It is how I make my liv­ing, but now you are real­ly screw­ing with me. Whats next?! You are a huge com­pa­ny. If Steve Jobs could com­mu­ni­cate with his com­mu­ni­ty, why not you?! I’m sick of this. Where can I com­plain?

  14. Anthony Sherritt says:

    This is pure BULL SH%T! Why do they keep doing this to their com­mu­ni­ty?! I showed every­one in the office Proto and Collage. They were all excit­ed about it. Now, once again like after Flash Catalyst got pulled, I look and feel like a moron. I love Adobe prod­ucts. I pay for them. It is how I make my liv­ing, but now you are real­ly screw­ing with me. Whats next?! You are a huge com­pa­ny. If Steve Jobs could com­mu­ni­cate with his com­mu­ni­ty, why not you?! I’m sick of this. Where can I com­plain?

  15. And where does this leave those of us who made the invest­ment on faith that the rela­tion­ship between devices would grow?

  16. And where does this leave those of us who made the invest­ment on faith that the rela­tion­ship between devices would grow?

  17. A col­league of mine summed up this sit­u­a­tion by point­ing out that Adobe has val­i­dat­ed it’s crit­ics asser­tion that Adobe doesn’t com­mit to any­thing, that Adobe “dabbles,”--it dab­bles in ser­vices, it dab­bles in mobile, it dab­bles in dif­fer­ent things with­out com­mit­ting to them--and that seri­ous busi­ness­es need to be very wary about align­ing them­selves with Adobe’s dab­bles.

  18. A col­league of mine summed up this sit­u­a­tion by point­ing out that Adobe has val­i­dat­ed it’s crit­ics asser­tion that Adobe doesn’t com­mit to any­thing, that Adobe “dabbles,”--it dab­bles in ser­vices, it dab­bles in mobile, it dab­bles in dif­fer­ent things with­out com­mit­ting to them--and that seri­ous busi­ness­es need to be very wary about align­ing them­selves with Adobe’s dab­bles.

  19. Hey every­one,

    Interesting news.

    I would like to hear more from Adobe as to their rea­sons for dis­con­tin­u­ing some of the touch apps. I am not sure if there is more to the blog post about the EOL announce­ment but it seemed unin­for­ma­tive at best.

    Pariah, you are cor­rect that it takes time to mature a good appli­ca­tion in devel­op­ment and pro­mo­tion and that too many apps to focus on can and will throw off devel­op­ment on per­fect­ing the few apps that we should give atten­tion to. I feel that you could merge the func­tion­al­i­ty of sev­er­al of the apps into one like make Kuler an inte­gral part of Adobe Proto and/or Photoshop Touch & Adobe Ideas. Or make the func­tion­al­i­ty of Adobe Ideas inte­grate with Photoshop Touch.

    I feel that the func­tion­al­i­ty of what should be one or two apps have been seg­ment­ed into many for the pur­pos­es of more income for the com­pa­ny but at the sac­ri­fice of cre­ative flex­i­bil­i­ty of the user.

    I agree that the touch apps should be rethought instead of giv­en the EOL sta­tus. Now I am curi­ous as to oth­er respons­es to this announce­ment.

  20. Hey every­one,

    Interesting news.

    I would like to hear more from Adobe as to their rea­sons for dis­con­tin­u­ing some of the touch apps. I am not sure if there is more to the blog post about the EOL announce­ment but it seemed unin­for­ma­tive at best.

    Pariah, you are cor­rect that it takes time to mature a good appli­ca­tion in devel­op­ment and pro­mo­tion and that too many apps to focus on can and will throw off devel­op­ment on per­fect­ing the few apps that we should give atten­tion to. I feel that you could merge the func­tion­al­i­ty of sev­er­al of the apps into one like make Kuler an inte­gral part of Adobe Proto and/or Photoshop Touch & Adobe Ideas. Or make the func­tion­al­i­ty of Adobe Ideas inte­grate with Photoshop Touch.

    I feel that the func­tion­al­i­ty of what should be one or two apps have been seg­ment­ed into many for the pur­pos­es of more income for the com­pa­ny but at the sac­ri­fice of cre­ative flex­i­bil­i­ty of the user.

    I agree that the touch apps should be rethought instead of giv­en the EOL sta­tus. Now I am curi­ous as to oth­er respons­es to this announce­ment.

  21. Sally Cox says:

    I whole­heart­ed­ly agree with Pariah on this issue. As a train­er and ACP, I have tire­less­ly pro­mot­ed these tools from Day One. I ad access to them and the Touch Tools team long before their release. I devel­oped a video train­ing series on them and worked to cre­ate work­flows that made sense for design­ers. I demoed Proto for Bay Area Mobile short­ly after the release, and maybe peo­ple pur­chased it that evening. Now, with no notice, these tools are being dis­con­tin­ued and we are left to answer our clients’ ques­tions.

    Adobe has a long-standing rep­u­ta­tion for lis­ten­ing to cus­tomers and that seems to have been aban­doned in recent years. Clearly, no lessons were learned from the deba­cle of last year. I plead with you, Adobe, don’t aban­don tools that i urged so many peo­ple to pay $9.99 for less than a year ago. This under­mines my author­i­ty and cre­ates yet anoth­er dis­con­nect with the com­mu­ni­ty who so cher­ish your prod­ucts.

    It is wide­ly assumed apps you pur­chase in the App Store will con­tin­ue to be sup­port­ed, and not aban­doned less than a year after their release. All the work I have done to pro­mote them, my video train­ing, all of it is garbage now. That is very dis­heart­en­ing, indeed.

  22. Sally Cox says:

    I whole­heart­ed­ly agree with Pariah on this issue. As a train­er and ACP, I have tire­less­ly pro­mot­ed these tools from Day One. I ad access to them and the Touch Tools team long before their release. I devel­oped a video train­ing series on them and worked to cre­ate work­flows that made sense for design­ers. I demoed Proto for Bay Area Mobile short­ly after the release, and maybe peo­ple pur­chased it that evening. Now, with no notice, these tools are being dis­con­tin­ued and we are left to answer our clients’ ques­tions.

    Adobe has a long-standing rep­u­ta­tion for lis­ten­ing to cus­tomers and that seems to have been aban­doned in recent years. Clearly, no lessons were learned from the deba­cle of last year. I plead with you, Adobe, don’t aban­don tools that i urged so many peo­ple to pay $9.99 for less than a year ago. This under­mines my author­i­ty and cre­ates yet anoth­er dis­con­nect with the com­mu­ni­ty who so cher­ish your prod­ucts.

    It is wide­ly assumed apps you pur­chase in the App Store will con­tin­ue to be sup­port­ed, and not aban­doned less than a year after their release. All the work I have done to pro­mote them, my video train­ing, all of it is garbage now. That is very dis­heart­en­ing, indeed.

  23. @Stephen Interesting per­spec­tive there, that maybe the Touch Apps should have been few­er in num­ber but indi­vid­u­al­ly more capa­ble. I can cer­tain­ly see that posi­tion.

    Either way, there is… was… a tremen­dous poten­tial in the Touch Apps that went unre­al­ized. They were too ear­ly in devel­op­ment. I bought mine--out of pock­et, no reimbursement--because I saw their val­ue increas­ing with lat­er releas­es. I saw them get­ting more capa­ble indi­vid­u­al­ly as well as offer­ing tighter inte­gra­tion with each and the desk­top applications--that IS the whole point of Creative Cloud Connection. I think many others--both those that already obtained the apps as well as those watch­ing the Touch Apps’ futures--felt the same way. The poten­tial was abort­ed too ear­ly.

    The man­ner of the abor­tion was decid­ed­ly un-Adobe-like… At least, it’s not like the Adobe that was pri­or to the last 2 years. Maybe this is just anoth­er sign that Adobe has indeed changed.

  24. @Stephen Interesting per­spec­tive there, that maybe the Touch Apps should have been few­er in num­ber but indi­vid­u­al­ly more capa­ble. I can cer­tain­ly see that posi­tion.

    Either way, there is… was… a tremen­dous poten­tial in the Touch Apps that went unre­al­ized. They were too ear­ly in devel­op­ment. I bought mine--out of pock­et, no reimbursement--because I saw their val­ue increas­ing with lat­er releas­es. I saw them get­ting more capa­ble indi­vid­u­al­ly as well as offer­ing tighter inte­gra­tion with each and the desk­top applications--that IS the whole point of Creative Cloud Connection. I think many others--both those that already obtained the apps as well as those watch­ing the Touch Apps’ futures--felt the same way. The poten­tial was abort­ed too ear­ly.

    The man­ner of the abor­tion was decid­ed­ly un-Adobe-like… At least, it’s not like the Adobe that was pri­or to the last 2 years. Maybe this is just anoth­er sign that Adobe has indeed changed.

  25. Anthony Sherritt says:

    I see the mod­el Adobe is going for like with the Edge prod­ucts. Test new prod­ucts in small releas­es, per­fect them, then fold them in to a larg­er prod­uct. Great. But they aren’t charg­ing $10 a piece for those. And how can they yank func­tion­al­i­ty with­out pro­vid­ing a replace­ment? So Proto wasn’t right? Fine. It’s already built. Continue to sup­port it, let it out for free if need be, while you fig­ure out how to put it into a Dreamweaver touch app, etc. That short para­graph which amount­ed to “We’ve decid­ed to go a dif­fer­ent way,” was a real betray­al and slap in the face. What way could they pos­si­bly be going next?

  26. Anthony Sherritt says:

    I see the mod­el Adobe is going for like with the Edge prod­ucts. Test new prod­ucts in small releas­es, per­fect them, then fold them in to a larg­er prod­uct. Great. But they aren’t charg­ing $10 a piece for those. And how can they yank func­tion­al­i­ty with­out pro­vid­ing a replace­ment? So Proto wasn’t right? Fine. It’s already built. Continue to sup­port it, let it out for free if need be, while you fig­ure out how to put it into a Dreamweaver touch app, etc. That short para­graph which amount­ed to “We’ve decid­ed to go a dif­fer­ent way,” was a real betray­al and slap in the face. What way could they pos­si­bly be going next?

  27. Thank you Pariah for the response. I have a feel­ing that Adobe should start see­ing apps as a more sophis­ti­cat­ed tool instead of just mini appli­ca­tions. Adobe has the abil­i­ty to change the mean­ing and appli­ca­tion of touch apps by get­ting them pret­ty close to the func­tion­al­i­ty of Photoshop, Illustrator, Flash and Dreamweaver from a touch per­spec­tive. That is what I would like to see hap­pen. In addi­tion keep the price low under $9.99 or if pos­si­ble as was put “make them free”. With this being a sol­id deci­sion by Adobe I sus­pect that they have a myr­i­ad of rea­sons that has yet to be shared. It would be good to share them and get thoughts or solu­tions from the com­mu­ni­ty.

  28. Thank you Pariah for the response. I have a feel­ing that Adobe should start see­ing apps as a more sophis­ti­cat­ed tool instead of just mini appli­ca­tions. Adobe has the abil­i­ty to change the mean­ing and appli­ca­tion of touch apps by get­ting them pret­ty close to the func­tion­al­i­ty of Photoshop, Illustrator, Flash and Dreamweaver from a touch per­spec­tive. That is what I would like to see hap­pen. In addi­tion keep the price low under $9.99 or if pos­si­ble as was put “make them free”. With this being a sol­id deci­sion by Adobe I sus­pect that they have a myr­i­ad of rea­sons that has yet to be shared. It would be good to share them and get thoughts or solu­tions from the com­mu­ni­ty.

  29. Hi Pariah,

    Just to let you & the com­mu­ni­ty know, there was a tech­ni­cal glitch on the Creative Cloud blog that sent all the sub­mit­ted com­ments straight to a spam fold­er. This has been fixed and the sub­mit­ted com­ments are now live on the site. Apologies for the issue and we do appre­ci­ate the feed­back.

    -Rachel

  30. Hi Pariah,

    Just to let you & the com­mu­ni­ty know, there was a tech­ni­cal glitch on the Creative Cloud blog that sent all the sub­mit­ted com­ments straight to a spam fold­er. This has been fixed and the sub­mit­ted com­ments are now live on the site. Apologies for the issue and we do appre­ci­ate the feed­back.

    -Rachel

  31. Hi, Rachel.

    Excellent! Thank you for mak­ing sure that hap­pened and for let­ting us know all those pend­ing com­ments have been pub­lished.

  32. Hi, Rachel.

    Excellent! Thank you for mak­ing sure that hap­pened and for let­ting us know all those pend­ing com­ments have been pub­lished.

  33. Earlier today Adobe updat­ed Jill’s post. I don’t feel the update was wise. My rea­son is explained in the com­ment I sub­mit­ted on Jill’s post; it hasn’t shown up yet on Jill’s post, so I’ll reprint it here:

    Thank you for the update, Jill, though it doesn’t real­ly say any­thing among all those words. I real­ly hope that isn’t the final, offi­cial word on the sub­ject.

    You didn’t address the main issue of the dam­age the deci­sion and method of EOL does to Adobe’s cred­i­bil­i­ty. In fact, the update exac­er­bates the sit­u­a­tion by being unapolo­getic and imply­ing Adobe would end of life future apps in the same man­ner if these apps, regard­less of cus­tomer opin­ions, aren’t liv­ing up to an arbi­trary inter­nal stan­dard you don’t appar­ent­ly see fit to reveal.

  34. Earlier today Adobe updat­ed Jill’s post. I don’t feel the update was wise. My rea­son is explained in the com­ment I sub­mit­ted on Jill’s post; it hasn’t shown up yet on Jill’s post, so I’ll reprint it here:

    Thank you for the update, Jill, though it doesn’t real­ly say any­thing among all those words. I real­ly hope that isn’t the final, offi­cial word on the sub­ject.

    You didn’t address the main issue of the dam­age the deci­sion and method of EOL does to Adobe’s cred­i­bil­i­ty. In fact, the update exac­er­bates the sit­u­a­tion by being unapolo­getic and imply­ing Adobe would end of life future apps in the same man­ner if these apps, regard­less of cus­tomer opin­ions, aren’t liv­ing up to an arbi­trary inter­nal stan­dard you don’t appar­ent­ly see fit to reveal.

  35. I’m sur­prised to hear you say this sort of behav­ior is a recent change at Adobe, although I’ll agree it’s got­ten much worse late­ly. I left Adobe in ear­ly 2007, after six years with Macromedia, because of their inter­nal bureau­cra­cy and “consensus-driven” approach to doing any­thing. Adobe is so risk averse that it con­tin­u­al­ly chops and changes its prod­uct line­up at the first sign of “fail­ure” and has been clue­less about the via­bil­i­ty and pric­ing of prod­ucts for years, cer­tain­ly dat­ing back to when I still worked there. Part of their stat­ed rea­son for buy­ing Macromedia was to improve how they worked with their com­mu­ni­ty, by learn­ing from Macromedia, but that effort seems to have been com­plete­ly aban­doned over the last half decade and they seem to con­stant­ly shoot their com­mu­ni­ty in the foot with lack of com­mu­ni­ca­tion and bizarre / ran­dom prod­uct direc­tion changes. Last year I real­ized I no longer used any Adobe soft­ware - I’d switched to cheap­er and/or bet­ter alter­na­tives for every­thing. It felt very strange unin­stalling Creative Suite and all their stand­alone soft­ware after it had been such a sta­ple in my dai­ly work­flow for so many years pre­vi­ous. Strange, but also very lib­er­at­ing. I cer­tain­ly wouldn’t bet my busi­ness or my rep­u­ta­tion on Adobe these days…

  36. I’m sur­prised to hear you say this sort of behav­ior is a recent change at Adobe, although I’ll agree it’s got­ten much worse late­ly. I left Adobe in ear­ly 2007, after six years with Macromedia, because of their inter­nal bureau­cra­cy and “consensus-driven” approach to doing any­thing. Adobe is so risk averse that it con­tin­u­al­ly chops and changes its prod­uct line­up at the first sign of “fail­ure” and has been clue­less about the via­bil­i­ty and pric­ing of prod­ucts for years, cer­tain­ly dat­ing back to when I still worked there. Part of their stat­ed rea­son for buy­ing Macromedia was to improve how they worked with their com­mu­ni­ty, by learn­ing from Macromedia, but that effort seems to have been com­plete­ly aban­doned over the last half decade and they seem to con­stant­ly shoot their com­mu­ni­ty in the foot with lack of com­mu­ni­ca­tion and bizarre / ran­dom prod­uct direc­tion changes. Last year I real­ized I no longer used any Adobe soft­ware - I’d switched to cheap­er and/or bet­ter alter­na­tives for every­thing. It felt very strange unin­stalling Creative Suite and all their stand­alone soft­ware after it had been such a sta­ple in my dai­ly work­flow for so many years pre­vi­ous. Strange, but also very lib­er­at­ing. I cer­tain­ly wouldn’t bet my busi­ness or my rep­u­ta­tion on Adobe these days…

  37. I agree with Steve Burns that Adobe needs to see apps as sophis­ti­cat­ed tools rather than mini apps.

    For some decades now (I go back to PS v.1.0) I’ve felt that Adobe has suf­fered from “larges­sos­i­ty.” If a com­pet­ing prod­uct looks like it’s actu­al­ly mak­ing some real mon­ey, Adobe just tries to buy it out to get it off the mar­ket or if unable to do so, just bring in some soft­ware geeks and add the com­pet­ing fea­tures to its exist­ing prod­ucts. If a small pro­to­type prod­uct isn’t a real­ly super-big win right out the gate, it seems that bottom-line-watching man­agers feel that some VP upstairs is hun­gry to exer­cise his or her pow­er and so the man­agers fear los­ing their jobs and become all too will­ing to throw the fledg­ling prod­uct under the bus. And, frankly, things like apps are just “lite” for tru­ly seri­ous macro-thinking prod­uct man­agers and VPs whose life work is to “climb to the top.” It seems that Steve’s use of the notion of an app being a “sophis­ti­cat­ed tool” might well be a tag that will allow Adobe man­age­ment to see apps in a more prof­itable light.

  38. I agree with Steve Burns that Adobe needs to see apps as sophis­ti­cat­ed tools rather than mini apps.

    For some decades now (I go back to PS v.1.0) I’ve felt that Adobe has suf­fered from “larges­sos­i­ty.” If a com­pet­ing prod­uct looks like it’s actu­al­ly mak­ing some real mon­ey, Adobe just tries to buy it out to get it off the mar­ket or if unable to do so, just bring in some soft­ware geeks and add the com­pet­ing fea­tures to its exist­ing prod­ucts. If a small pro­to­type prod­uct isn’t a real­ly super-big win right out the gate, it seems that bottom-line-watching man­agers feel that some VP upstairs is hun­gry to exer­cise his or her pow­er and so the man­agers fear los­ing their jobs and become all too will­ing to throw the fledg­ling prod­uct under the bus. And, frankly, things like apps are just “lite” for tru­ly seri­ous macro-thinking prod­uct man­agers and VPs whose life work is to “climb to the top.” It seems that Steve’s use of the notion of an app being a “sophis­ti­cat­ed tool” might well be a tag that will allow Adobe man­age­ment to see apps in a more prof­itable light.

  39. Albert Peña says:

    @Pariah. Thank you for post­ing on the Linkedin Adobe Illustrator Group. I read through a major­i­ty of all the respons­es. Agree with a mul­ti­tude of you on here. Using Adobe prod­ucts since 1996? I believe? and since that day ONE of my first Photoshop class at the Art Institute of Dallas.
    I have noticed how Adobe reck­less­ly changes soft­ware like NOBODY ever pays atten­tion. So my hope is that this and oth­er dis­cus­sions and respons­es are fruit­ful. Look for­ward to read­ing more and see what tran­spires on this par­tic­u­lar top­ic. THANKS AGAIN! Pariah for your post­ing. Regards!

  40. Albert Peña says:

    @Pariah. Thank you for post­ing on the Linkedin Adobe Illustrator Group. I read through a major­i­ty of all the respons­es. Agree with a mul­ti­tude of you on here. Using Adobe prod­ucts since 1996? I believe? and since that day ONE of my first Photoshop class at the Art Institute of Dallas.
    I have noticed how Adobe reck­less­ly changes soft­ware like NOBODY ever pays atten­tion. So my hope is that this and oth­er dis­cus­sions and respons­es are fruit­ful. Look for­ward to read­ing more and see what tran­spires on this par­tic­u­lar top­ic. THANKS AGAIN! Pariah for your post­ing. Regards!

  41. I just got off a call with some peo­ple at Adobe, includ­ing Jill Soley, the author of the orig­i­nal Touch Apps EOL blog post. There’s noth­ing con­crete to report yet, but a lot of poeo­ple with­in Adobe are doing quite a lot of talk­ing and brain­storm­ing toward fig­ur­ing out ways to avoid sna­fus like this in the future.

  42. I just got off a call with some peo­ple at Adobe, includ­ing Jill Soley, the author of the orig­i­nal Touch Apps EOL blog post. There’s noth­ing con­crete to report yet, but a lot of poeo­ple with­in Adobe are doing quite a lot of talk­ing and brain­storm­ing toward fig­ur­ing out ways to avoid sna­fus like this in the future.

  43. HI Pariah,

    Thank you for tak­ing the time to write this open let­ter, I will make sure to add the #AdobeTouch hash­tag when I share your post, as it cer­tain­ly sums up my own feel­ings on the untime­ly demise of Adobe Touch apps.

    It was cer­tain­ly a shock to lose such promis­ing apps, espe­cial­ly after inte­grat­ing them into my work­flow. Funnily enough I found Collage (the least morned) the most use­ful app of the lot as it pro­vide a quick way to build a mood board while work­ing on design con­cepts.

    One thing that I think may have been over­looked in this dis­cus­sion is the arrival of Windows 8, which brings the touch expe­ri­ence to the desk­top, lap­top and tablet form fac­tors. CES 2013 has brought with it a raft of new devices which are far more pow­er­ful than an iPad or Android from a Creative pro­fes­sion­als stand­point as they are capa­ble of run­ning full the full blow CS apps.

    Most of these new Windows “Tablet” devices come with a high­ly accu­rate sty­lus as well which negates the need for pur­pose built touch apps such as PS Touch. I know if I had the choice between a cut­down ver­sion of Photoshop or the real deal in a sim­i­lar form fac­tor with the accu­ra­cy and pres­sure sen­si­tiv­i­ty of a sty­lus, I would choose the lat­er.

    So with the above in mind I think it’s only a mat­ter of time before most of us get tired of car­ry­ing around mul­ti­ple devices and pay­ing for apps that only pro­vide a small frac­tion of the cre­ative options that a desk­top class appli­ca­tion pro­vides.

    Still, I liked the sim­plic­i­ty of a the Adobe Touch apps, and they will be sore­ly missed from my work­flow.

    Cheers, sf d-)=

  44. HI Pariah,

    Thank you for tak­ing the time to write this open let­ter, I will make sure to add the #AdobeTouch hash­tag when I share your post, as it cer­tain­ly sums up my own feel­ings on the untime­ly demise of Adobe Touch apps.

    It was cer­tain­ly a shock to lose such promis­ing apps, espe­cial­ly after inte­grat­ing them into my work­flow. Funnily enough I found Collage (the least morned) the most use­ful app of the lot as it pro­vide a quick way to build a mood board while work­ing on design con­cepts.

    One thing that I think may have been over­looked in this dis­cus­sion is the arrival of Windows 8, which brings the touch expe­ri­ence to the desk­top, lap­top and tablet form fac­tors. CES 2013 has brought with it a raft of new devices which are far more pow­er­ful than an iPad or Android from a Creative pro­fes­sion­als stand­point as they are capa­ble of run­ning full the full blow CS apps.

    Most of these new Windows “Tablet” devices come with a high­ly accu­rate sty­lus as well which negates the need for pur­pose built touch apps such as PS Touch. I know if I had the choice between a cut­down ver­sion of Photoshop or the real deal in a sim­i­lar form fac­tor with the accu­ra­cy and pres­sure sen­si­tiv­i­ty of a sty­lus, I would choose the lat­er.

    So with the above in mind I think it’s only a mat­ter of time before most of us get tired of car­ry­ing around mul­ti­ple devices and pay­ing for apps that only pro­vide a small frac­tion of the cre­ative options that a desk­top class appli­ca­tion pro­vides.

    Still, I liked the sim­plic­i­ty of a the Adobe Touch apps, and they will be sore­ly missed from my work­flow.

    Cheers, sf d-)=

  45. Looking for replace­ment tablet apps? I wrote a piece on CreativePro​.com pro­vid­ing replace­ments for Adobe Touch Apps. http://​www​.cre​ative​pro​.com/​a​r​t​i​c​l​e​/​r​e​p​l​a​c​i​n​g​-​a​d​o​b​e​-​t​o​u​c​h-apps

    Many cre­ative pros’ work­flows are dis­rupt­ed by the dis­con­tin­u­a­tion of Adobe’s Touch Apps—other cre­atives nev­er even got to try them. Pariah Burke found the apps you need to replace Adobe Touch Apps on your iPad, iPhone, and Android tablets and phones.

  46. Looking for replace­ment tablet apps? I wrote a piece on CreativePro​.com pro­vid­ing replace­ments for Adobe Touch Apps. http://​www​.cre​ative​pro​.com/​a​r​t​i​c​l​e​/​r​e​p​l​a​c​i​n​g​-​a​d​o​b​e​-​t​o​u​c​h-apps

    Many cre­ative pros’ work­flows are dis­rupt­ed by the dis­con­tin­u­a­tion of Adobe’s Touch Apps—other cre­atives nev­er even got to try them. Pariah Burke found the apps you need to replace Adobe Touch Apps on your iPad, iPhone, and Android tablets and phones.

  47. T. A Brunemeyer says:

    I do flags, I do ban­ners, I do signs. Little ol’ men and women come in and want flags ban­ners and signs. The have no idea what a PC is let alone vec­tor or raster art. I am not an artist or I don’t call myself one but it’s nice when I can whip out my iPad take a snap and build a new piece for my cus­tomer. Now I am not their yet I can get around in Illustrator and inkscape but when I found ideas the oth­er day I thought to myself ‘this is gonna be good’ now I see that though ideas isn’t gone (yet?) sup­port and hype for the touch apps is wan­ing (or thats the impres­sion Im get­ting).
    Personally I say push this stuff. A Ps that’s so sim­ple my father can use it but has enough depth for pow­er users. Ideas, think about it, so sim­ple a kinder­garten­er can use it that pro­duces pieces that can be used for any size or media out there. As to the rest of em. I haven’t played with em yet but I want Kuler on my iPad. I need to have col­or match­ing (PMS please)otherwise it’s all guess work and hav­ing some cus­tomer say “I didn’t want that blue, I want­ed THAT blue” real­ly bites.

  48. T. A Brunemeyer says:

    I do flags, I do ban­ners, I do signs. Little ol’ men and women come in and want flags ban­ners and signs. The have no idea what a PC is let alone vec­tor or raster art. I am not an artist or I don’t call myself one but it’s nice when I can whip out my iPad take a snap and build a new piece for my cus­tomer. Now I am not their yet I can get around in Illustrator and inkscape but when I found ideas the oth­er day I thought to myself ‘this is gonna be good’ now I see that though ideas isn’t gone (yet?) sup­port and hype for the touch apps is wan­ing (or thats the impres­sion Im get­ting).
    Personally I say push this stuff. A Ps that’s so sim­ple my father can use it but has enough depth for pow­er users. Ideas, think about it, so sim­ple a kinder­garten­er can use it that pro­duces pieces that can be used for any size or media out there. As to the rest of em. I haven’t played with em yet but I want Kuler on my iPad. I need to have col­or match­ing (PMS please)otherwise it’s all guess work and hav­ing some cus­tomer say “I didn’t want that blue, I want­ed THAT blue” real­ly bites.

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