Miramax: Unfair Telling Friends Movie Stinks
I’m very interested in, and more than a little amused by, Hollywood’s sudden disillussionment. Read the article (I’ve quoted the entire thing in Continued) and you’ll see the whining of Hollywood studio execs. Waah! Our big-budget marketing campaigns aren’t duping people into spending money on bad films. I kid you not, that is what the article says.
Film companies have been producing schlock for years and packaging it up in beautiful, wallet-opening marketing campaigns. They’ve sold the public on the campaign, not the movie, which often has very little to do with the messages communicated in the television spots, print ads, fast food chain and soda tie-ins, and toy, video game, and cartoon shows. When we go to the cinema, we plunk down 8 bucks for the commercials we’ve already seen, not for the film itself (despite our intentions).
Now Hollywood is whining and crying foul because technology is allowing us to tell our friends what the film is like before those friends pony up their 8 bucks.
I find it astonishing that Hollywood is crying foul. So, we’re not allowed to disagree with their slick marketing campaigns?
They’ll soon start defending decisions to dump scripts and stop productions because they don’t feel “the public will give it a fair chance.” Mark my words. Hollywood won’t consider that the movies have no artistic merit and the studios should improve their quality. Nope.
They refuse to recognize the obviousness of what they’ve stated through spokesperson Rick Sands, COO of Miramax: “You could…overcome bad word of mouth, because it took time to filter out into the general audience.”
In other words, you could make money on a lousy film because you’d have generated sufficient revenue before enough people heard that the movie stunk. Is that right, Rick?
Click “continued” for the whole story.
The Independent: Texting blamed for summer movie flops
Texting blamed for summer movie flops
By Andrew Gumbel
18 August 2003
In Hollywood, 2003 is rapidly becoming known as the year of the failed blockbuster, and the industry now thinks it knows why.
No, the executives are not blaming such bombs as The Hulk, Charlie’s Angels: Full Throttle or Gigli on poor quality, lack of originality, or general failure to entertain. There’s absolutely nothing new about that.
The problem, they say, is teenagers who instant message their friends with their verdict on new films – sometimes while they are still in the cinema watching – and so scuppering carefully crafted marketing campaigns designed to lure audiences out to a big movie on its opening weekend.
“In the old days, there used to be a term, ‘buying your gross,’ ” Rick Sands, chief operating officer at Miramax, told the Los Angeles Times. “You could buy your gross for the weekend and overcome bad word of mouth, because it took time to filter out into the general audience.”
But those days are over, because the technology of hand-held text-message devices has drastically cut down the time it takes for movie-goers to tell their friends that a heavily promoted summer action movie is a waste of time and money.
Five years ago, when summer movies were arguably just as bad as they are now, the average audience drop-off between%