Adobe's Microsoft Strategy

Adobe’s Microsoft Strategy – The Design Weblog – design​.weblogsinc​.com

In case any­one for­got, Chizen runs down the the Adobe vs. Microsoft score card. At this point in the game the Redmond team is behind by 5.

A sub­tle dri­ving home of the point that Adobe is cool­er than Microsoft: “Meanwhile, we get to part­ner with all Microsoft’s ene­mies because we’re a great alter­na­tive and we don’t real­ly com­pete head-on with any of its big com­peti­tors. Tha’s our strat­e­gy against Microsoft.”