Understanding the Timing of Typography

Type has only 1 sec­ond to grab someone’s eye. Then it has only 3 sec­onds to con­vey it’s pri­ma facie mes­sage. In some cas­es, your entire design has only 6 sec­onds to com­mu­ni­cate it’s entire mean­ing, 6 sec­onds before the viewer’s eyes are gone for­ev­er. In this clip, you’ll learn about these tim­ing rules as well as how to think about your type and design to work with­in the restraints of the tim­ing of typography.

Excerpted from Pariah Burke’s com­pre­hen­sive Pluralsight video course, Illustrator CC Typography.