I just sent the below e‑mail in response to a “HairMax LaserComb” laser hair therapy press release delivered to me an hour ago as part of an e‑mail blast. The press release was from Andrea Samacicia, Account Executive, at KMR Communications, a New York-based public relations firm.
My message is fair notice to all PR firms about how little patience I have left for those who send releases without bothering to read the “Beats” line Bacon’s lists above editors’ e‑mail addresses.
Ms. Samacicia,
Before sending releases to me, my editors, or my publications, please read the Bacon’s profiles of my publications. None of them cover beauty, health, fashion, fitness, or laser hair therapy. Blasting a release to every e‑mail address you can find is NOT servicing the clients who pay you to get their information into the hands of editors who cover their beat.
Please be advised that a second irrelevant release received from your agency to any of my publications will result in blacklisting your company domains such that we will never receive another release or communciation on behalf of KMR Communications or its clients.
Although this policy may seem harsh, in order to protect the valuable time and resources of my busy editors and news organizations, it has become a necessary policy. As a direct result of the sudden explosion of Internet-based “public relations firms” and “media consultancies” who, whether through ignorance of the workings of the PR business or as a result of greed, callously inflate lists of editors’ e‑mail addresses regardless of beat. Such agencies and firms fail to service their clients ethically by ensuring that releases are delivered to editors covering relevant beats, and they also waste the limited time of editors and reporters, consequently antagonizing those same editors and reporters and the publications for which they work.
Sincerely,
Pariah S. Burke
[ph. removed for blog post]
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PUBLISHER: www.QuarkVSInDesign.com
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