Timeline of Coca-Cola and Pepsi Logos

The Coca-Cola brand is time­less, yet Pepsi, with its brand strat­e­gy of chas­ing every new gen­er­a­tion, reduces its recog­ni­tion with every redesign. The newest is the worst. The Pepsi logo 2008 redesign back sto­ry is here: http://​tr​.im/tUyh