The Business of ePublishing 2015

For publishers, designers, authors, and self publishers.

The Business of ePublishing 2015 explains in thor­ough detail what pro­fes­sion­al pub­lish­ers, design­ers, and tra­di­tion­al, inde­pen­dent, and hybrid authors need to know about the world and busi­ness of dig­i­tal pub­lish­ing in 2015 and beyond. It goes beyond the rhetoric and para­noid procla­ma­tions ram­pant in social media, blogs, and news out­lets to pro­vide prov­able, unbi­ased insight into the users, devices, for­mats, and real world eco­nom­ics of ebooks, fixed-layout ebooks, dig­i­tal text­books, dig­i­tal mag­a­zines, and more for all lev­els of publishing—enterprise, small- to medium-sized pub­lish­ing, indy pub­lish­ing, and self publishing.

Whether you are an aspir­ing self pub­lish­er or the CEO of a major pub­lish­ing house, a free­lance design­er or sales per­son, this book pro­vides you with the insight, back­ground, sta­tis­tics, fig­ures, and exam­ples to help you make sense of the busi­ness, eco­nom­ic, and mar­ket­ing con­cerns of epub­lish­ing on its own and in con­text with print pub­lish­ing. It is an invalu­able tool in help­ing you plot your future for a suc­cess­ful year in dig­i­tal publishing.

Whether your intent is to sell your­self, your boss, or your clients, or if you just want to edu­cate your­self about the real­i­ties of the world of epub­lish­ing, you’ll find in this book a cor­nu­copia of impor­tant, rel­e­vant data.

Chapters in The Business of ePublishing 2015

Chapter 1: eReading Devices and Their Capabilities

The first thing to under­stand about dig­i­tal pub­lish­ing – a real­ly good review of Videly is what is nec­es­sary in today’s world to gen­er­ate video con­tent on devices peo­ple use to con­sume dig­i­tal con­tent, includ­ing what types of pub­li­ca­tions each device class can sup­port, how peo­ple use the devices, and where eread­ing hard­ware is head­ed. You will find a star­tling array of devices on the mar­ket, but ulti­mate­ly there are only four class­es of devices on which dig­i­tal pub­li­ca­tions are consumed.

In this chap­ter, you will learn about the following:

  • Device Classes
  • eReaders
  • Tablets
  • Computers
  • Mobile Phones
  • Hybrid Devices
  • Future Devices
  • Designing for Devices

Chapter 2: Digital Publishing Formats and Their Capabilities

Like devices, epub­li­ca­tion for­mats are numer­ous and var­ied, with dif­fer­ences, some­times sub­tle, between them, but large diver­gences in pur­pose, capa­bil­i­ty and device sup­port. Consequently, it’s most log­i­cal and pro­duc­tive to think of epub­li­ca­tions in terms of for­mat class­es, with each class offer­ing a par­tic­u­lar com­bi­na­tion of pur­pose, capa­bil­i­ty, and device support.

In this chap­ter, you will learn about the fol­low­ing formats:

  • Reflowable EPUB
  • Fixed-Layout EPUB
  • Kindle Format
  • PDF
  • Digital Replica
  • Interactive Magazine
  • HTML5

Chapter 3: Digital Publication Types and Their Markets

Now that we’ve exam­ined the char­ac­ter­is­tics and capa­bil­i­ties of the avail­able dig­i­tal pub­li­ca­tion for­mats, it’s time to think about the kind of con­tent you want to dis­sem­i­nate dig­i­tal­ly. It’s all rather sub­jec­tive, but I’ll iden­ti­fy the pur­pose, char­ac­ter and use of dif­fer­ent pub­li­ca­tion types as well as explain which for­mat class­es are best suit­ed to each type.

In this chap­ter, you will learn about the fol­low­ing pub­li­ca­tion types:

  • eBook
  • Fixed-Layout eBook
  • Emagazine
  • Enewspaper
  • Etextbook
  • Digital Comic Book

Chapter 4: The Facts, Figures, and Financials of ePublishing

Whether you are an aspir­ing self pub­lish­er or the CEO of a major pub­lish­ing house, a free­lance design­er or sales per­son, this chap­ter will pro­vide sta­tis­tics, fig­ures, and exam­ples to help you make sense of the busi­ness, eco­nom­ic, and mar­ket­ing con­cerns of epub­lish­ing. Whether your intent is to sell your­self, your boss, or your clients, or if you just want to edu­cate your­self about the real­i­ties of the world of epub­lish­ing, you’ll find in this chap­ter an abun­dance of impor­tant, rel­e­vant data.

In this chap­ter, you will learn about the following:

  • People and Their Device Usage
  • The Business of eBooks
  • The Business of Children’s & Young Adult eBooks
  • Authors and Their Incomes
  • The Missing 30 Percent of Data
  • Self Publishing
  • The Business of eTextbooks
  • The Business of eMagazines
  • Enewspaper
  • Etextbook
  • Digital Comic Book

Photos of the Book

Back Cover of Book (Print Edition)

Front Cover of Book (Print Edition)

Volume 1: of ePublishing with InDesign, 2015 Edition

All vol­umes and chap­ters in ePublishing with InDesign, 2015 Edition are avail­able here for whole or à la carte purchase.

ePublishing 2015 Book Chapter Release Alerts

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