Creating a Brand Style Guide

Slides from Module 4 of the video course Creating a Brand Style Guide

Corporate Brand Managers and Marketing and Design personnel

My Role(s)/Contribution(s):
Author, Designer

Primary Tool(s) Employed:
Microsoft PowerPoint

Working with­in a brand­ed PowerPoint tem­plate, I cre­at­ed these slides to be, and accom­pa­ny, a video train­ing mod­ule in a course of four mod­ules. The com­plete course is here: https://​www​.plu​ral​sight​.com/​c​o​u​r​s​e​s​/​c​r​e​a​t​i​n​g​-​b​r​a​n​d​-​s​t​y​l​e​-guide.

Slide: Defining Your Brand Typography

Slide: Contents

Slide: A typeface is the tone of voice in which the mind's ear hears your written message

Slide: Type is How You Sound

Slide: Example of brand style guide typographic design

Slide: CSS Font Stack for Acumin Pro Condensed

Slide: Font Licensing

Slide: NBCUniversal Sued for $3.5 Million Over Font Theft... Again

Slide: Unauthorized Font Precautions

Slide: The biggest risk is personnel bringing in unauthorized fonts

Slide: Font Managers comparing Extensis Suitcase Fusion, Universal Type Server, and TeamSync