Adobe InDesign CS4 Family Drives Personalized Publishing for Historic Print on Demand Book, The Obama Time Capsule

PRESS RELEASE

SAN JOSE, Calif. – May 21, 2009 – Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® InDesign® CS4 Server soft­ware, Adobe’s auto­mat­ed engine for pro­fes­sion­al page com­po­si­tion, is pow­er­ing auto­mat­ed lay­out and ren­der­ing of the The Obama Time Capsule as part of an inno­v­a­tive HP solu­tion for per­son­al­ized, print-on-demand pub­lish­ing. The his­toric, illus­trat­ed cof­fee table book is pub­lished by Rick Smolan, cre­ator of the renowned “A Day in the Life” pho­tog­ra­phy book series, uti­liz­ing HP tech­nol­o­gy. The book, which pur­chasers are invit­ed to per­son­al­ize, cel­e­brates President Barack Obama’s jour­ney to the White House and his first 100 days in office. Beginning today, it is avail­able exclu­sive­ly on Amazon​.com.

The Obama Time Capsule blends pro­fes­sion­al­ly pro­duced and user-generated con­tent by using an intu­itive, web-based inter­face to allow con­sumers to com­bine their own unique pho­tos and text with the pro­fes­sion­al content. 

Automated pub­lish­ing, excep­tion­al quality

The HP Print on Demand (POD) plat­form and Adobe InDesign CS4 Server soft­ware – inte­grat­ed into the over­all HP POD solu­tion – auto­mat­i­cal­ly gen­er­ate a unique book in Adobe Portable Document Format (PDF) that is print­ed using HP Indigo dig­i­tal press­es, bound and fin­ished, and deliv­ered to each cus­tomer. Using tem­plates cre­at­ed in Adobe InDesign CS4 soft­ware, Adobe InDesign CS4 Server auto­mates the process of pro­fes­sion­al book design while main­tain­ing excep­tion­al qual­i­ty, includ­ing a full range of cre­ative effects and supe­ri­or typog­ra­phy and composition.

“The cus­tomized Obama Time Capsule books will be as beau­ti­ful­ly pro­duced as the cof­fee table books seen on book­store shelves today, yet each will reflect the cre­ator’s own sto­ry and expe­ri­ences,” said Will Eisley, direc­tor, prod­uct man­age­ment for Design Segment at Adobe. “Adobe InDesign CS4 and Adobe InDesign CS4 Server are help­ing peo­ple express their ideas in rich and unique ways by enabling them to cre­ate their own per­son­al­ly mean­ing­ful books, with­out cre­ative com­pro­mise. We are proud to pro­vide key enabling tech­nol­o­gy for HP’s Print-on-Demand plat­form, and to be an inte­gral part of this excit­ing project cel­e­brat­ing the run-up to the elec­tion and the first 100 days of the Obama presidency.”

“The Obama Time Capsule show­cas­es how cus­tomiza­tion can bring per­son­al val­ue to books”, said Andrew Bolwell, direc­tor of new busi­ness ini­tia­tives for HP. “With Adobe’s sup­port, we’ve been able to bring this key fea­ture to life and cre­ate a new class of books for the con­sumer, enabled by print on demand.” 

About Adobe InDesign CS4 Server

Adobe InDesign CS4 Server is a key com­po­nent of many of the world’s lead­ing auto­mat­ed pub­lish­ing solu­tions, allow­ing pub­lish­ers to replace man­u­al process­es and cre­ate new con­tent and rev­enue streams. It can be inte­grat­ed into pub­lish­ing solu­tions using stan­dard devel­op­ment tools, pro­vid­ing a robust, flex­i­ble, and scal­able engine for pro­fes­sion­al page com­po­si­tion. While it saves time and effort, InDesign CS4 Server offers all the capa­bil­i­ties of the lat­est desk­top ver­sion of Adobe InDesign CS4 soft­ware in a server-based envi­ron­ment. As a result, Adobe part­ners and in-house devel­op­ment teams can build solu­tions that com­bine all of the pro­fes­sion­al design, lay­out, and typo­graph­ic capa­bil­i­ties of the desk­top soft­ware with the pow­er and effi­cien­cy of server-driven automa­tion. Templates for auto­mat­ed pub­lish­ing solu­tions pow­ered by InDesign CS4 Server are cre­at­ed using InDesign CS4.

About Adobe InDesign CS4 Software

InDesign CS4 soft­ware breaks down the bar­ri­ers between online and offline pub­lish­ing. The appli­ca­tion enables cre­ation of com­pelling print lay­outs, immer­sive con­tent for play­back in the Adobe Flash® Player run­time, and inter­ac­tive PDF doc­u­ments. For more infor­ma­tion on the Adobe InDesign CS4 fam­i­ly of prod­ucts, please vis­it: www​.adobe​.com/​p​r​o​d​u​c​t​s​/​i​n​d​e​s​i​g​n​/​family

For more infor­ma­tion on the book, please vis­it: www​.TheObamaTimeCapsule​.com

About Adobe Systems Incorporated

Adobe rev­o­lu­tion­izes how the world engages with ideas and infor­ma­tion – any­time, any­where and through any medi­um. For more infor­ma­tion, vis­it www​.adobe​.com.