Destroy Your Pantone Swatchbooks And Film It For Prizes
Pantone doesn’t want you to just discard your old swatchbooksâ€”they want you to annihilate them. Do it in a spectacular way and you may get some cool prizes.
Pantone really wants you to replace your swatchbooks (called “PANTONE FORMULA GUIDES”) annually. They are offering the PANTONE COLOR INSPIRATION/2007 and COLORIST software to make the decision easier. If that isn’t enough for you, how about an opportunity to destroy your guides and get an AppleÂ® iPhoneâ„¢ and Apple TVâ„¢ for your troubles?! Here’s the story: Pantone just launched the PANTONE Color Kill Contest on YouTube, where you can view people destroying their swatchbooks in all kinds of creative ways: hanging pages on the Christmas tree and shredding are popular. Post your video on YouTube and you get a 35% discount off the purchase of a new guide (you’ll need one, since you destroyed your old one…).
The contest will be going on for most of the yearâ€”the deadline is November 30, 2007â€”and there are prizes for the most creative and unusual methods of destruction:
- AppleÂ® iPhoneâ„¢ and Apple TVâ„¢ for the Grand Prize Winner
- Apple iPhone and Pantone Essentials six-guide set for the First Place Winner
- QuarkXPressÂ® 7 and Pantone Color Bridge for the Second Place Winner
- Pantone Essentials six-guide set for the Third Place Winner
There’s a few entries at Pantone.com already, but only a few. This will be going on for several months so we will surely see more as the year progresses. I’ll be tuning in, because I know designers’ appetites for destruction can be pretty fierceâ€”my own entry will probably involve some pyrotechnics and a soundtrack by P.O.D.…