Measurement Field Math

One of my per­son­al favorite fea­tures of InDesign (and oth­er cre­ative pro tools) is its abil­i­ty to con­vert between one mea­sure­ment sys­tem and anoth­er on the fly.

Once upon a time, when my dai­ly bread was won doing mag­a­zine lay­out and peri­od­i­cal makeovers, I lived and breathed picas and points. All my lay­outs were pica-based mea­sure­ment, and geek that I was, I even knew how tall I was as mea­sured in picas and points (you can laugh, but you too know the weird stuff design­ers do while brain­storm­ing a lay­out at 4 am).

The more my work branched out into adver­tis­ing, pack­ag­ing, and oth­er areas of graph­ic design and pub­lish­ing, and then train­ing and con­sult­ing, the less I worked exclu­sive­ly in picas. Container label tem­plates are often set met­ri­cal­ly, so my design ele­ments were sized in mil­lime­ters and cen­time­ters. Most of the adver­tis­ing and graph­ic design world works in inches–primarily dec­i­mal, but once in a while frac­tion­al. Collaborating across oceans, I even deal on occas­sion with job specs or dig­i­tal doc­u­ments set in Ciceros and Didots. Nowadays, I usu­al­ly keep InDesign and my oth­er tools using inch­es dec­i­mal, but once in a while I have to revis­it some old work that uses a dif­fer­ent mea­sure­ment system.

InDesign makes work easy if, like me, you work in one sys­tem and once in a while have to dip into another.

Let’s say you’re work­ing with a doc­u­ment mea­sure­ment sys­tem of dec­i­mal inch­es (set in Preferences > Units & Increments) when your London client sends her logo sheet. In addi­tion to spec­i­fy­ing the PMS col­ors and lan­guage vari­ants, the logo sheet implic­it­ly states min­i­mum logo usages sizes in mil­lime­ters. Now, you could go to Google​.com and ask it to “con­vert X mm to inch­es” and bring the returned val­ue back to InDesign, or you could save your­self a trip and just let InDesign do the conversion.

Place or copy the appro­pri­ate client logo into InDesign and go to the Width mea­sure­ment field on the Control or Transform palette. The mea­sure­ment you see is in inch­es, but that’s irrel­e­vant. Replace that field­’s con­tents with the logo sheet’s mea­sure­ment, append­ing mm. Hit Enter/Return. On the fly, InDesign will both resize the graph­ic and frame and do the con­ver­sion back into inch­es. Now do the same for Height (if the width and height weren’t linked).

Not too shab­by, huh? Of course, it’s not an every day thing, but it has it’s uses.

Need to fit a head­line into a 1.5‑inch space? Instead of incre­men­tal­ly bump­ing up the type by eye, the Character palette Font Size field to 1.5 in. Done prop­er­ly, first line indent on para­graphs should be mea­sured in ems–the width of the font’s cap­i­tal M–specif­i­cal­ly one to four ems. Unfortunately, InDesign does­n’t under­stand ems as a mea­sure­ment sys­tem, but you can get pret­ty close by enter­ing points in the indent field. Theoretically, 12 pt type should have a 12 pt em; in prac­tice with vari­able width type that’s rarely so, but it’s close, and you’ll have more con­trol and clos­er results using points than inches.

The same trick works for any mea­sure­ment sys­tem InDesign under­stands. Here are the mea­sure­ment short­hands available:

System Shorthand Example
Inches in, i, ” X in, Xi, X
Millimeters mm X mm
Centimeters cm X cm
Ciceros c X c
Points pt X pt
Picas p Xp, XpY
(Represented by the Y, pica mea­sure­ments may be fol­lowed by a points value.)