Notice to Public Relations Firms

I just sent the below e‑mail in response to a “HairMax LaserComb” laser hair ther­a­py press release deliv­ered to me an hour ago as part of an e‑mail blast. The press release was from Andrea Samacicia, Account Executive, at KMR Communications, a New York-based pub­lic rela­tions firm.

My mes­sage is fair notice to all PR firms about how lit­tle patience I have left for those who send releas­es with­out both­er­ing to read the “Beats” line Bacon’s lists above edi­tors’ e‑mail addresses.

Ms. Samacicia,

Before send­ing releas­es to me, my edi­tors, or my pub­li­ca­tions, please read the Bacon’s pro­files of my pub­li­ca­tions. None of them cov­er beau­ty, health, fash­ion, fit­ness, or laser hair ther­a­py. Blasting a release to every e‑mail address you can find is NOT ser­vic­ing the clients who pay you to get their infor­ma­tion into the hands of edi­tors who cov­er their beat.

Please be advised that a sec­ond irrel­e­vant release received from your agency to any of my pub­li­ca­tions will result in black­list­ing your com­pa­ny domains such that we will nev­er receive anoth­er release or com­mun­ci­a­tion on behalf of KMR Communications or its clients.

Although this pol­i­cy may seem harsh, in order to pro­tect the valu­able time and resources of my busy edi­tors and news orga­ni­za­tions, it has become a nec­es­sary pol­i­cy. As a direct result of the sud­den explo­sion of Internet-based “pub­lic rela­tions firms” and “media con­sul­tan­cies” who, whether through igno­rance of the work­ings of the PR busi­ness or as a result of greed, cal­lous­ly inflate lists of edi­tors’ e‑mail address­es regard­less of beat. Such agen­cies and firms fail to ser­vice their clients eth­i­cal­ly by ensur­ing that releas­es are deliv­ered to edi­tors cov­er­ing rel­e­vant beats, and they also waste the lim­it­ed time of edi­tors and reporters, con­se­quent­ly antag­o­niz­ing those same edi­tors and reporters and the pub­li­ca­tions for which they work.

Sincerely,

Pariah S. Burke
[ph. removed for blog post]
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