Press-sense announces Agreement with XMPie

PRESS RELEASE

uDIRECT To Be Integrated And Packaged With Press-Sense iWAY

CHICAGO – October 19, 2006 – At the 2006 Graph Expo and Converting Expo, Press-sense announced an agree­ment with XMPie to inte­grate XMPie® uDirect™ Designer soft­ware and XMPie’s unique VDP com­po­si­tion tech­nol­o­gy into the Press-sense iWay web-to-print solu­tion. Using a mod­ule called Press-sense iWay Advanced VDP, cus­tomers can choose vari­able data from XMPie to meet their cus­tomers’ VDP job require­ments direct­ly from the Press-sense iWay web-to-print work­flow. Today’s announce­ment enables Press-sense cus­tomers to use XMPie tools to cre­ate, design, order, and ful­fill rich VDP with­in the Press-sense iWay order­ing and ful­fill­ment process. At the show, Press-sense exhib­it­ed in booth #5427. For more infor­ma­tion about Press-sense and their solu­tions, please vis­it http://​www​.press​-sense​.com.

Press-sense Quote

“With Press-sense iWay Advanced VDP, users can pro­duce powerfully-personalized, visually-rich one-to-one com­mu­ni­ca­tions that gain each tar­get indi­vid­u­al’s atten­tion result­ing in sig­nif­i­cant­ly high­er returns for direct mar­ket­ing pro­grams,” not­ed Shlomo Ben David, CEO of Press-sense. “By pro­vid­ing an inter­face from Press-sense iWay to uDirect and the XMPie Composition Server, we dra­mat­i­cal­ly enhance our cus­tomers’ abil­i­ties to make VDP more avail­able and easy to order. As a result, it will push more direct mar­ket­ing jobs, and improve and increase busi­ness by pro­vid­ing end-to-end solu­tions tai­lored to dif­fer­ent ver­ti­cal markets.”

XMPie Quote

“The mar­ry­ing of the Press-sense web sub­mis­sion solu­tion and XMPie’s award win­ning vari­able data solu­tion into a seam­less­ly inte­grat­ed pro­duc­tion tool will bring strong syn­er­getic val­ue to cus­tomers,” notes Jacob Aizikowitz, XMPie Chairman and CTO. “Customers can now offer to their clients state of the art VDP in a stream­lined print e‑commerce oper­a­tions, merg­ing mar­ket­ing val­ue of the com­mu­ni­ca­tion pieces with busi­ness stream­lin­ing and ecom­merce efficiencies.”

How does it work?

Using Adobe InDesign and XMPie uDirect Designer, cus­tomers can cre­ate tem­plates of vari­able data doc­u­ments (post­cards, brochures, etc.) and then use the Advanced VDP mod­ule of their Press-sense iWay to upload the tem­plates into the iWay tem­plates repos­i­to­ry. Any tem­plate in the Press-sense iWay sys­tem can be accessed by the cus­tomer’s end users (e.g., the print buy­er), cus­tomized through an inter­ac­tive point-and-choose process, filled in with infor­ma­tion from a data­base or with per­son­al­ized infor­ma­tion, priced, ordered, pro­duced and print­ed as a fin­ished prod­uct. The process is sim­pli­fied and auto­mat­ed, from cre­ation to fulfillment.

Press-sense iWay Advanced VDP Module

The Press-sense iWay Advanced VDP mod­ule with the XMPie soft­ware offers cus­tomers best-of-breed appli­ca­tions that increase the effect of direct cam­paigns by expand­ing the vari­able imag­ing options.

Using the effec­tive com­bi­na­tion of the XMPie uDirect Designer soft­ware and the XMPie com­po­si­tion tech­nol­o­gy built into the Press-sense iWay auto­mat­ed work­flow solu­tion, cus­tomers can increase the sophis­ti­ca­tion of the print­ed end prod­uct and its val­ue to the end client. Press-sense iWay Advanced VDP with XMPie sup­ports all indus­try out­put for­mats such as PS, PDF, PPML, VPS, VIPP and VDX, enabling high opti­miza­tion and pro­duc­tion efficiencies.

XMPie uDirect Designer Software

With XMPie uDirect, any Adobe InDesign CS2 user can pro­duce powerfully-personalized, visually-rich 1:1 doc­u­ments, which result in greater aware­ness and sig­nif­i­cant­ly high­er response rates to direct mar­ket­ing pro­grams. The uDirect plug-in inte­grates seam­less­ly with­in the design envi­ron­ment, allow­ing users to exploit Adobe InDesign´s full cre­ative capa­bil­i­ties. Any Macintosh or Windows user with Adobe InDesign CS2 can com­plete a VDP document.

Availability

The agree­ment is effec­tive imme­di­ate­ly and the Press-sense iWay Advanced VDP mod­ule is sched­uled to be avail­able to Press-sense cus­tomers as ear­ly as Q4 2006.

About XMPie

XMPie is the lead­ing provider of soft­ware for dynam­ic pub­lish­ing. Its vari­able data pub­lish­ing (VDP) solu­tions PersonalEffect and uDirect help busi­ness­es effi­cient­ly design and pro­duce high­ly per­son­al­ized mar­ket­ing mate­ri­als that are proven to sig­nif­i­cant­ly increase con­sumer response rates.

Its award-winning PersonalEffect soft­ware pro­duces on-demand, high­ly tar­get­ed 1:1 mar­ket­ing com­mu­ni­ca­tions in print, e‑mail and Web. XMPie bridges design, data and print­ing func­tions to enable a col­lab­o­ra­tive pro­duc­tion work­flow and stream­lines doc­u­ment order­ing and cus­tomiza­tion with flex­i­ble Web-to-Print appli­ca­tions. XMPie is head­quar­tered in New York with oper­a­tions in the US, Europe, Israel and Japan. For more infor­ma­tion on XMPie, vis­it http://​www​.xmpie​.com.

About Press-sense

Founded in 2001, Press-sense has rapid­ly evolved into one of the world’s lead­ing devel­op­ers of auto­mat­ed Business Flow solu­tions for the print­ing indus­try. With an installed base of over 700 cus­tomers through­out North America, Europe and Asia Pacific, the com­pa­ny’s flag­ship iWay fam­i­ly of prod­ucts are rec­og­nized today as the mar­ket leader for inte­grat­ed Web-to-Print and busi­ness man­age­ment solu­tions. The com­pa­ny’s inte­grat­ed tools pro­vide com­mer­cial print­ing and dig­i­tal ser­vice providers with an ele­gant, yet com­pre­hen­sive approach to cre­at­ing internet-based rev­enue streams, auto­mat­ed pro­duc­tion work­flows, and busi­ness man­age­ment tools that max­i­mize pro­duc­tion effi­cien­cy, mon­i­tor and reduce costs, and increase prof­it ratios.

In addi­tion, Press-sense solu­tions sim­pli­fy and enhance the lines of com­mer­cial com­mu­ni­ca­tion between print providers and print buy­ers by enabling cus­tomers to access prod­uct tem­plates, devel­op and proof their print jobs, and place orders via the Internet. Press-sense solu­tions increase the capac­i­ty of the jobs flow­ing into the print provider’s pro­duc­tion facil­i­ty, while accel­er­at­ing through­put, reduc­ing asso­ci­at­ed labor costs, and automat­ing job man­age­ment. Ultimately, Press-sense tools increase both buy­er loy­al­ty and cus­tomer sat­is­fac­tion, while pro­vid­ing print man­agers with valu­able busi­ness data. For more infor­ma­tion about Press-sense, dis­tri­b­u­tion chan­nels, and their offer­ings, please vis­it http://​www​.press​-sense​.com