Adobe and FedExKinko’s have collaborated to save a step for users of the most recent Acrobat and Reader whose workflow includes their local FedExKinko’s shop.
As of the update 8.1 to Acrobat and Reader, users will find a new item in the File dropdown: “Send File To FedExKinko’s”, as well as a button on the toolbar. This connects Adobe’s apps via the Internet to FedExKinko’s new online printing service, which will allow anyone in the US with net connectivity to send up their files for printing at any US FedExKinko’s print center.
This service promises many flexible capabilities, as the press release touts:
With the application, customers may conveniently upload and combine multiple files, customize jobs with tabs and inserts, preview orders, track job status, choose to ship their orders or pick up at a local center, and pay online.
A variety of delivery options are available, including FedEx Express and FedEx Ground services. Registered users are able to store contact and billing information, reprint previous orders, review order history, receive discounts and special offers, and set up preferences for a favorite center location and default recipient information.
Regardless of one’s individual needs, it’s hard to debate that this offers interesting new possiblilties for printing on demand.
Wonder how much Kinko’s had to pay for that privilege? Really smart marketing on their part. Maybe they even sold Adobe on the idea as being such a huge benefit for Acrobat users that they wound up paying nothing. If so, pure genius.
We stopped using them a few years ago though due to having to tightly baby-sit jobs because of one screwup after another. Each new account rep that came out here would express dismay and say we should give them another shot. It’s been a while but I believe we tried different locations. I finally got tired of it.
I’ve tried Kinkos and they don’t know ICC colour profiles from wrapping paper! And being in the Netherlands, I’m not sure I’d even give it a try.
A lot of print shops are up in arms over Adobe’s alliance with FedEx/Kinkos. A lot of companies are threatening boycotts of Adobe until this relationship is terminated. I don’t really blame them. Would you want what is essentially an ad for your competition in front of your customers’ faces every time they log on to the software they use to send you files?
Another article on the subject and numerous angry comments from industry professionals can be found here.
http://printceoblog.com/2007/06/adobe-fedex-kinko-deal/
“We understand the need to make the workflow process as efficient as possible, but Adobe’s decision to give up its neutrality and try to align its business with one printer is unacceptable.”
Adobe’s actions effectively place FedEx Kinko as the default commercial printer for all jobs distilled to by Acrobat to PDF, radically altering its traditionally neutral stance on print production. The new version of Acrobat and Acrobat Reader with the FedEx link will be released in Australia, if Adobe does not rescind its agreement with FedEx Kinko. Although there are currently only 11 FedEx Kinkos stores in Australia; seven in Sydney and four in Melbourne, the move by Adobe has seen Printing Industries respond strongly on behalf of the feelings of its members, with CEO Philip Andersen firing off a letter to Bruce Chizen, Adobe‘s CEO in the US.Andersen said he was surprised and disappointed with Adobe’s alignment with one international print provider at the expense of tens of thousands of print companies globally who, together with their customers, use Acrobat as a defacto industry standard. He said, “Adobe’s announcement seems to focus more on new production flow capability of its software without recognising the negative impact such a narrow collaboration could have on its international printing industry customer base who use Adobe products and are competitors to FedEx Kinko’s either in the USA or elsewhere.
= Quote from Australian Printer. I think it’s strange there’s no more letters about this here.
Whilst I can understand some of the anger and dismay towards Adobe here and elswhere, the send to Kinko’s button is not installed by default during the Acrobat 8.1 update. It’s easy to turn on or off, at least on my PC.
One issue. And a mighty one it is too. I tried as an experiment to send an A4 sized file I’m working on. As I’m in Gt. Britain, the common sizes are A6, A5, A4, A3, and so on.
The send to Kinko service supports Letter, Legal and Tabloid ONLY! No good if you work in metric! As a result, I cannot see this catching on here or anywhere else in Europe.
There’s no way I’m printing with Kinko’s. That button is dead to me.
I nominate the above comment as one of the funniest ever.