PRESS RELEASE
New report concludes QuarkXPress 7 offers highest return on investment
DENVER – September 14, 2006 – It’s full of novel and useful features and it’s delivering a rate of return on investment (ROI) that will impress anyone interested in dynamic collaboration for design and publishing workflows.
According to a recent study, QuarkXPress 7 offers a higher ROI when compared with Adobe InDesign CS2 and previous versions of QuarkXPress. Written by Ron Roszkiewicz, publishing industry consultant and frequent contributor to The Seybold Report, and Erika Kendra of Against the Clock, the report was based on best practices suggested by software manufacturers within both design-intensive and production-intensive workflow environments.
In an advertising creation and design workflow, QuarkXPress 7 was twice as fast as InDesign CS2. The new collaboration features, such as collaboration zones and Quark Job Jackets, made QuarkXPress 7 the fastest application to interact with the client (during the review and approval process in particular), including time spent applying client changes.
With composition zones, page layout artists, editors, and other creative professionals can work on the same page simultaneously and view each other’s changes automatically. Using Quark Job Jackets, workgroups can share specifications across workstations, and the shared content palette allows teams to maintain consistent design through the synchronization of text, pictures, and item attributes.
The new collaboration features also contributed heavily to QuarkXPress 7 taking first place in the magazine workflow testing. Not only did QuarkXPress 7 complete the workflow in the fastest time, but it also produced the most reliable PDF output through the use of the Quark Job Jackets technology.
“Much of QuarkXPress 7’s ROI edge comes from its implementation of innovative features for collaboration and document evaluation,†said Roszkiewicz. “In addition, the enhancements to QuarkXPress 7’s existing imaging technology and project-oriented document model really took this version of Quark’s flagship software to a higher level of performance.â€
“This report underscores the positive feedback from our customers and within the industry and confirms that QuarkXPress 7 is the most significant upgrade in our history,†said Jürgen Kurz, senior vice president of desktop products at Quark. “We will continue to innovate to deliver design software of the highest quality that makes our customers more efficient, creative, and successful.â€
To obtain the ROI report, please visit www.quark.com/products/xpress/simplyfaster.
To learn more about QuarkXPress 7 and how to purchase or upgrade, visit the Quark Web site at www.quark.com/sales/desktop.
A fully functional 30-day evaluation version of QuarkXPress 7, including the new universal release for Intel based Macs, is available for download from http://www.quark.com/30days.
About Quark
Quark Inc. (www.quark.com) is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Founded in 1981, Denver-based Quark Inc. is privately held.
Sounds suspiciously like one of Microsoft’s PR campaigns where they use “independent sources” to confirm that their OS is by far the best. Then when someone does some digging, they find that the independent sources are not so independent after all. The PR world has a term for it. It’s called “grassroots campaigning”.
Interesting, I know a Production Manager at an international ad agency who was looking to hire a paid intern. They could only find one person capable of using Quark, all the other applicants were taught, in design schools no less, InDesign only.
Quark: When the Truth hurts too much to accept, buy stock in blinders.
@hunter: Yeah, sure, a Seybold Report writer would do this… WAKE UP!
Yeah, tice as fast. I suppose none of those guys needed to use a simple text-wrap in their cool composition zones.