by Jeremy Schultz and Pariah S. Burke
We’ve been hearing a rumor the past few weeks. Quark VS InDesign.com doesn’t normally trade in rumors–that was the job of the late ThinkSecret.com–but this particular rumor has been gaining momentum, and it fits with facts we already knew. Moreover, the rumor, once a whisper, is now being spoken aloud in some rather public places, by some rather public people.
QuarkXPress has always been synonymous with desktop publishing. Along with Photoshop, it helped launch and define the industry and change the way printed materials are created and published all around the world. However, nothing in either the software or desktop publishing industries is forever. After nine years of bloody battle with competitor Adobe InDesign, it appears Quark might be ready to throw in the towel.
The rumor is this: In the coming days, certainly by the end of First Quarter calendar 2008, Quark, Inc. will announce a total migration of its flagship product QuarkXPress from a desktop publishing application to an enterprise-level server publishing solution client. In other words: Quark will discontinue selling individual copies of QuarkXPress for use on standalone desktops. To continue using QuarkXPress beyond version 7.3, the rumor goes, will require utilizing QuarkXPress as a network client to an enterprise-grade publishing server such as QuarkXPress Server or Quark Publishing System.
Yeah, yeah. You’ve heard it all before, haven’t you? Next we’ll tell you Quark is selling out to Adobe, right? Although Quark declined to return our phone calls requesting an official response, this particular rumor has some traction.
Writing on the Wall
This rumor has been communicated to us over the past year on separate occasions by three confirmed Quark employees, two other anonymous sources claiming to be Quark employees, as well as several representatives of other companies that do business with Quark. Most recently–and most loudly–the rumor was given voice from the podium of the Des Moines, Iowa InDesign Users Group meeting Tuesday, 19 February. According to sources present at the meeting, Jim Maivald, InDesign XML guru extraordinaire, conveyed the substance of the rumor as fact to attendees and other speakers.
Depending on your point of view, all of those spreading the rumor may be easily discounted as misinformed. In fact, we would have scoffed at the whole thing had it not matched up with information we already knew and certain well established facts.
In November 2006 Raymond Schiavone took the reins as Quark CEO. Schiavone’s last position was that of CEO at Arbortext, Inc., a company that began as a desktop software company but which Schiavone transitioned out of the desktop market and into enterprise publishing systems.
Even more compelling are Schiavone’s own statements. In a September 2007 interview with Quark VS InDesign.com Schiavone admitted to telling Quark senior staff: “QuarkXPress has lost against InDesign. That fight is over.” In the same interview he went on to qualify the statement by saying: “What I meant by that is that we’re not going to compete with Adobe. I don’t want to be someone else’s company. I want to be our own company. There are other things that are our strengths that Adobe doesn’t [do]. That’s a losing proposition to be another person’s company. I want to focus on innovation, not replication.”
QvI: What are some of those innovations, those “strengths that Adobe doesn’t” have?
RS: While I can’t give you specifics because development is underway, I can tell you that we are making enhancements to our server-based enterprise products and developing new products that will comprehensively serve the digital publishing needs of our current and potential customers and expanding capabilities in our QuarkXPress product. You’ll be hearing more about all of these initiatives next year.
Quark VS InDesign.com publisher Pariah S. Burke, interviewed by his own publication, responded to Schiavone’s statements with a prediction that Quark would complete a move to an entirely server-based publishing systems company by the time Quark released version 9 of its products:
I think QuarkXPress will continue to have utility on its own, but its primary role will be to function as a desktop client for an as-yet unrevealed enterprise-grade suite of systems.
XPress 8 will be the first stage, I predict. It will have few new features designers really want, but will offer greater scalability and automation important to managers of large publishing workflows. It, and Quark CopyDesk 8, will offer tight integration with XPress Server and new enterprise systems Quark will announce over the course of the next two years. [Schiavone’s] realistic goal for the XPress 8 generation of products will be to make the market take notice of Quark again, to open a dialog with large workflow managers who will help refine Schiavone’s vision for XPress 9.
By the time XPress 9 and its matching systems do release (probably less than 12 months following the release of version 8), QuarkXPress will be little more than a client application. All the real power will reside on the server-side systems…
Ultimately, I believe the average small-office, home-office user of desktop publishing systems will completely forget about Quark before QuarkXPress 10 because Schiavone only cares about small and medium sized businesses now; once they’ve fulfilled their purpose as stepping stones to enterprise, Quark will have no further use for them.
Burke adds:
I also think QuarkXPress 10 won’t be desktop software at all. It will be a server-hosted, instance application, which isn’t feasible for SOHO and small studios. Similar to the way QuarkXPress License Server functions today, companies will purchase blocks of licenses. But, instead of installing the XPress software on users’ systems and letting the License Server manage the number of concurrently running copies, users will log into their workflow systems and use a copy of the QuarkXPress client that actually runs on the application server rather than their local computers. The change from desktop to server-hosted, I believe, will begin in earnest with XPress 9, which will have a desktop installable as an aid to assist Quark customers in transitioning to the new server-based software. Beginning with XPress 10–or 11, if the outcry is great enough–the individual installation version will be removed. Companies that can’t afford the hardware required to run such a setup will be unable to use XPress.
After 2012, I don’t think Quark will care too much about desktop users because it won’t offer products to them.
If the rumor is true, if Quark will anounce in the next few days or weeks its departure from the desktop market, Burke’s predictions will be coming true much sooner than he feared.
Pariah S. Burke is a design and publishing workflow consultant with Workflow:Creative, the author or co-author of four design software books, a freelance graphic designer, and the publisher of Quark VS InDesign.com and Designorati.
Jeremy Schultz is a graphic designer and is the owner of his design firm, Jeremy Schultz Artist, specializing in graphic design, web design and illustration.
True true true true – my oh my – what the man says is true!
Sounds true… after all the stuff i saw hapeening there…
Also I’d say Quark had more expertise in Desktop and really lacked basic stuff in enterprise so they need all the luck they can get if they’re going thru with this!!!
Any worried QuarkXPress users: please ignore this rumor, which is 100% false.
Just curious: Does Adobe have a server based solution or is that in development? Periodically you hear about even large corporations making the switch to InDesign, etc. So how does Quark think they’re going to create an offering so compelling that big companies will stop jumping ship?
While Adobe does not offer an InDesign content management system itself, there are a number of options including K4 and Woodwings.
As Paul pointed out, SoftCare’s K2 and K4 are scalable server-based solutions built around InDesign and InCopy. Also, Adobe itself sells InDesign Server, which is essentially a copy of InDesign itself that can perform tasks automatically or semi-automatically via scripts and even Web interfaces.
By and large, QuarkXPress and InDesign currently offer all the same types of products. Adobe lets partners take solutions further where as Quark tends to do more of the same development in-house.
You can find out a lot more about server-based solutions from both companies by doing a search here on Quark VS InDesign.com for “server”. Or, just click here.
This is the most ludicrous story I have heard from this site, without any merit or substance
.
Pariah, you are obviously struggling or you would not go to this length and then be discredited within the next few weeks. You certainly have a strange manner in drumming up ID Training revenue.
I know for a fact, Quark has some tremendous and exciting plans for QXP and have developed a long term multi-year road map, which will astound the industry. Do you think they would invest in quarterly maintenance releases of their flagship product if they were aborting the business? They are building towards an exciting announcement.
Once again, your site is built on rumors, yet never a retraction when you are wrong, and this time you are going to take it on the ear. Your friend from Adobe, Jim Maivald, is an idiot to state such rumors publicly. I am certain he will be eating his words in the next few weeks, when Quark makes their announcements.
I know Ray Schiavone very well, he is extremely competitive, and loves trash talk from the competition. I am sure he will use it to his advantage.
I am looking forward to your retraction or who you will blame for these ridiculous rumors or as history has recorded, you will ignore and continue to blast Quark.
“I know for a fact, Quark has some tremendous and exciting plans for QXP…”
We’ve been hearing that from Quark since like QuarkXpress 4. I think your definition of “exciting” is drastically different from mine.
mjenius,
This is not the old Quark. Their have been radical and difficult changes within Quark, as the management team has rebuilt the organization and focused the business on a very well thought out strategy. In the next few weeks,I am certain we will hear some of thes strategies.
I also heard they had a very successful international sales meeting last week in Denver. The sales teams were presented with a glimpse of future product releases (which included a standing ovation for the QXP team).
Sounds like a lot going on from a company on the rebound.
so we now know who got rejected from the Quark 8 alpha and pre-release program!
no credable sources, no actuall information, just adobe hopes and dreams.…
Don’t believe these rumors one bit. Pariah, your story offers no actual facts. It is just false aspiration and concocted information by Adobe.
This is just another bullish and bumptious ploy by Adobe to get people to switch over to their products.
It’s the same trick Adobe has been trying for years. Scare QuarkXPress users into switching when in actual fact they have no real desire to and get no benefit from doing so.
I visted the Graphic Industry Event in Holland last month and talked to a lot of big players. Some of them just returned from Asia. And guess what? Nobody in Asia or in The Netherlands cared what Quark was doing. People would not even take the free Quark give-aways…
NONSENSE! Adobe-based spawn. And Asians and Europeans and Middle Easterners and South Americans and Australians DO care about Quark in fairly large numbers (in the millions). If you think Adobe is the only source of legit publishing software (whether desktop or server based) then a) you’re a monopolist pig and b) you’re missing about 99% of the real picture in a world where way more cutting-edge creativity is found at other companies like Apple, Microsoft, Sun, Corel, Xerox, HP, Electronic Arts, Avid and sooooo many more. Adobe repurposed EPS into PDF. whooptee do. then they out Quarked Quark (by copying and systematically going after weaknesses). Then Quark caught up and surpassed them (easily) and I’d imagine Quark 8 is going to be a bit of a further intellectual stomp on InDesign (which is a stupid name if you ask me)… Like we care about a graphic event in Holland..I bet everyone was high on some devastating chronic too.
woz – Have you been to the UK?
Most of the Universities in the UK offer only design courses in Quark 7. This includes Sheffield Hallam University, Leicester College, University of Bedfordshire, University of Lincoln, Swansea Institute of Higher Education, London College of Communications. If you are learning Journalism in the UK, you are more likely to use Quark.
It seems different countries have their preferences of Quark or InDesign. But in UK, Quark 7 is quite popular among Journalism and Media.
http://www.ilovedesign.com proves a point don’t you think?
These are the real inside sources.
I think Adobe will burn Quark in that area too because of the products they are offering now seems they are gearing up to server type publications.
They have a advantage by having version cue and all the products that support it.
Put it this way a photographer takes pictures uses Bridge to upload to server, the Photo fixers or photographer fixes the photos with RAW,version cue takes care of edits, Incopy handles the copy, Illustrator handles the art and graphs, Indesign puts it all on hard copy, Dreamweaver and Contribute handles the web data all coordinated by Bridge and Version Cue. Each department handle there oen parts of the Docs.
I know its not all there yet but you can see it coming together.
I Have not been to the UK. However I do read the famous British ComputerArts. http://www.computerarts.co.uk and have not noticed Quark anywhere.
I would be wary of looking at the design schools’ curriculum as a test of which applications are dominant in the industry. My impression here in the States is that the schools don’t always match what the industry trends are, and students can end up learning software that is on the way out. Back in 1998 I took a DTP course and got really good at PageMaker, then the next year I started working in design and had to learn a new application—QuarkXPress.
Anonymous,
LoL, that’s a Quark owned website. But believe me I have no wish for Quark to get out of the business. Competition is good. Right AMD?
I notice Quark a lot of places. woz, it just depends on what magazine and websites you are reading. I could list quite a few where Quark is discussed, including in the UK. Plus, I could list magazines and websites where InDesign is not even discussed but yet Quark is. So I could argue the same thing… if someone were to just read these particular magazines and websites… they could say “I don’t see InDesign anywhere”.
That’s the point, would they launch that only to discontinue the product, NO! it shows a total lack of research by the authors of the story.
Who in their right mind would take a comment made like that about Quark seriously when it’s made at a InDesign user group meeting! unless you gain from it scaring users?
So anyway where was the big press release? the big announcement? CREDIBILITY!!! LOST?
I think you are wrong Jeremy. School curriculum is a very good indication of what the demand is. Right now there is a demand for Quark, so therefore, Quark is being taught in the schools. Just like when you took a class on Pagemaker, there was a demand for it then, and as you stated, later it was Quark. I remember it was several years before most of the schools started accepting InDesign, not until InDesign version 1.5 and 2. Cause there wasn’t much of a demand for it when InDesign first came out. Don’t you know that if the class isn’t full, they would no longer be teaching the curriculum. Obviously, there must be still a full class for Quark.
Sorry anonymous, I wasn’t clear: I was being taught PageMaker in 1998, when Quark was already the dominant layout application and version 4 was in use for a year. The first time I was exposed to Quark was on the job in 1999, and being the industry standard even then I’m surprised it didn’t come up earlier.
You could say the same for InDesign. I didn’t see InDesign at my local college until CS 1. So why did they wait so long? Plus, I wasn’t exposed to InDesign until version 1.5, hated this version, as it was full of bugs and problems. Some of these bugs and problems wasn’t fixed until CS 2. I’m still waiting for them to fix the Duotone bugs, as I have a need for a lot of 2‑color prints for a certain book publisher. Until then, I have to use Quark for my Duotone prints.
For what it’s worth I think there will be a release of QuarkXPress 8. However unless it is rleased or announced before the end of May 2008 it will not have hit the 2 year release date that Quark said it was moving to. They said that like Adobe they would have far more frequent releases, Adobe does a new Creative Suite every 18–24 months and that was the plan with QuarkXPress.
I do not think they will make it and whatever you think of Quark or InDesign I would not go near QuarkXPress 8.0 with a barge pole. It will be buggy and other than a new UI not all that different. that’s my guess.
Huh. I guess the rumor wasn’t really that far off, huh?
http://quarkvsindesign.com/articles/a1/news/2008/quark-launches-dynamic-publishing-solution-and-outlines-long-term-vision/
In school I learned Quark, Illustrator, Photoshop, Première, Dreamweaver, Flash, Director, and After Effects. My first job required me to learn InDesign. I hated it. My next job also used InDesign, by my third jobs (which was using ID also) I was totally switched over. But my fourth job was completely based on Quark. Fortunately for me, QuarkXpress hadn’t changed much since 4.xx, so I was able to jump right in with just a little refresher and whole lot of frustration. But it was good for me because I can use both programs well. What you learn in school doesn’t matter much because as the requirement for your job changes you have to relearn many things. Back then there was no Aperture nor Final Cut Pro, but many places use it instead of the Adobe products. Even within the same program, you sometimes have to relearn things. This was the case for me with Flash CS3 actionscripts.
Too true, mjenius—there’s always new things to learn. Camera Raw is another good example—five years ago it was hardly a blip in our everyday lives, now anyone who does digital photography knows it to some extent. InDesign is another example.
OMG! It happened! Quark made an announcement! They announced a “New Publishing Software”. Check it out!
http://dynamicpublishing.quark.com/dps/
http://www.quark.com/about/presscenter/prview.cfm?idx=1194&alap=no
http://www.rockymountainnews.com/news/2008/mar/04/quark-offers-new-publishing-software/
Also, they changed their website.
http://www.quark.com
Is this the big announcement you were expecting? Don’t see them announcing the departure from the desktop market as you expected.
So I see quark made the announcement!
Schiavone “QuarkXPress is and always will be the foundation of our product portfolio and we will continue to invest in it to meet the needs of individual designers and large organizations alike.”
Did some one forget to tell Quark to stop XPress?
Yeah, I’m glad to hear that they are not quitting the desktop business and that there’s still competition. Hopefully he is sincere and not merely saying that to prevent an Osborne effect.
I’m glad as well, since they can do both desktop and server-based products without a problem. As with all things in this industry, InDesign needs competition as much as Quark does so both keep innovating and benefiting the end user.
The one thing I was hoping to see in the press release that I didn’t was an explicit “QuarkXPress will remain a desktop publishing solution,” though it was implied in the comment about meeting the “needs of individual designers and large organizations alike.”
Jeremy,
I was invited to attend the Quark VIP launch of DPS at the AIM/On Demand show in Boston this week. Ray was very explicit that substantial development dollars will be allocated to their core technology “QXP” and that QXP will remain as their flagship product and sometime this year we may see another major release of QXP.
I also spoke with Quark’s CIO (Jim Haggarty), who is leading the DPS initiative and he emphatically stated the QXP desktop technologies as well as support of other content creation tools and open standards are essential to a complete Dynamic Publishing Solution.
FYI, the VIP invite-only event was packed and ran for a couple of hours, with a tremendous buzz and interaction in the room from Customers, Analysts, and Software Vendors.
I believe we will once again have two formidable players in the Desktop Publishing arena, with Quark now branching out as complete Enterprise player as well.
George H., thanks so much for providing your first-hand experience—great stuff for everyone watching this article.
Sounds like Quark has some good things coming in the next year or two. I’d be curious to see how QuarkXPress evolves however, even if it remains a desktop application I’m not sure it will stay the same now that Quark is pursuing more enterprise-level initiatives. Nothing operates in a vacuum, and at the very least I could see QuarkXPress working in tandem with DPS in some way. We’ll just have to see.
Desktop and Server are merely different aspects of the same thing. Both will evolve and become more inter-dependent no doubt. One thing is sure…Quark has a significant lead in the collaborative, open-architecture vision.
After all how can a company named after a mud brick outshine a company named for a building block of the Universe that was formed nanoseconds after the Big Bang? It’s like if you had a company named “turd” and were trying to outdo a company named “god”. “Turd” company can make a big stink but in the end people will come back to the “god” company for the Truth.…ie InDesign is PageMaker all over again.
“While Adobe does not offer an InDesign content management system itself, there are a number of options including K4 and Woodwings. ”
And InDesign Server, which is the core of the successfull Cacidi Extreme Sever, look here http://www.cacidi.com
Funny, how the more you learn about InDesign and QuarkXpress you realize how much alike they are. Seems like the more we argue that one is better than the other, the more they seem the same.
Quark has gone downhill ever since Macs moved to OSX. They are on version 7 and still no way to export live transparency. As a prepress operator Quark files take longer to produce and have more issues than Indesign files for this reason alone.
Why they decided to include something they had no way to export is beyond me. Flattened PDF’s take longer to trap and also can create issues with white spaces where adjoining images but transparent objects. I say good riddance to Quark .
Good point from mjenius—a few years ago I’d say InDesign had several clear improvements over Quark IMHO but Quark has learned from InDesign and changed a great deal since version 4. They’re more similar nowadays.
I just wish QuarkXPress did perform better—I haven’t used it for awhile but its output always seemed inferior to InDesign (as almaink says).
I actually have a technical question. You know how in Quark, you can give a paragraph the same tab settings as a paragraph above it by simply highlighting the text, then holding down the option button – you click on the line that has the tabs you like?
I love that little trick and I can’t find this type of thing anywhere in InDesign…anyone know if it’s do-able?
Thanks.
BTW – I also like InDesign better but am forced to use both programs.
I’m not sure about the questions of applying tab settings to paragraphs, I’ve always used paragraph styles to apply tabs over multiple paragraphs.
RE: #41. I think you want the eydropper tool in InDesign. Double click on the tool to bring up the options.
ThePowerXChange, publisher of X‑Ray Magazine has this to say about this rumor.
X‑Ray Magazine:
Rumor has it: Quark is abandoning the desktop. Rubbish!
The real story is that the future of content-driven, media- independent publishing comes to life with Quark’s new enterprise solutions that are founded on Quark technology (yes, QuarkXPress), partnerships, and open standards.
Read online:
http://www.xraymag.com/articles/xray_v5n4_quark_dps_1.html
I believe Quark is going in the right direction. Just due to bad publicity/ management have made a dent on its reputation. I believe Quark people are striving to make Quark’s products stable now. I think the focus is now on enterprise
systems but quark leaving desktop is premature…
See also here, information on Quark’s Website:
http://forums.quark.com/t/18968.aspx