PRESS RELEASE
14 December 2007 – Quark Inc. announced today that it has created a book outlining how QuarkXPress® 7 can be integrated with Adobe® Creative Suite® 3 to gain maximum benefit from both design tools. Written by Quark® internal experts, the book details how users can work with QuarkXPress 7 as well as Adobe applications such as Illustrator®, Photoshop®, Dreamweaver® and Flash® to unlock the full potential of all their design software.
QuarkXPress 7 now has better integration with Photoshop and Illustrator tools than ever before. Through standards like SWF, XHTML and CSS, QuarkXPress users can publish across media both independently and alongside Adobe Creative Suite applications, like Adobe Flash and Adobe Dreamweaver. The book outlines in more detail how QuarkXPress works with Creative Suite and the best practices that users should take when using these applications.
“QuarkXPress and Photoshop are the two most widely used design applications and QuarkXPress is considered by many to have the best integration with Photoshop’s PSD file format of any layout tool available today. The book recommends when users should use the PSD file format for images and gives tips on how to get the best results.
Illustrator is another extensively used application and is used to create logos and vector illustrations. Traditionally, the route into QuarkXPress has been to export an EPS from Illustrator, however it is now possible to import native Illustrator editable PDF files into QuarkXPress. This gives much more flexibility and also the advantage of having an Illustrator file that can be easily shared across the organisation.
“The introduction of Quark Interactive Designer has made it is easier than ever to output SWF (Flash®) files directly from QuarkXPress 7. Users can easily create interactive materials by leveraging the design precision and ease-of-use of QuarkXPress with the power and flexibility of the Flash format. This means that users can create for print, presentations and online multimedia without having to learn multiple applications.
“QuarkXPress now has better integration with Adobe Creative Suite than ever before and this free book highlights how users can leverage all applications to improve their design experience. QuarkXPress 7 now gives the user more creative latitude within one single application,” said Marc Horne a Quark expert and contributor. “We also looked at the benefits of some of QuarkXPress 7’s exclusive features including Quark Composition Zones®, Job Jackets® and Flash (SWF) Output and made some direct comparisons with Adobe InDesign.”
The book concludes with a feature comparison table that evaluates QuarkXPress and InDesign CS 3 in terms of how well each integrates with the other Creative Suite applications. It finds that QuarkXPress 7 not only integrates equally as well with the Adobe Creative Suite but also offers a host of exclusive features.
The free book is available to downloaded at http://www.quark.com/products/xpress/documentation.html. Click on “QuarkXPress 7 Integration with Creative Suite 3.”
About Quark
Quark Inc. (www.quark.com) is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Denver-based Quark Inc. is privately held.
“QuarkXPress is considered by many to have the best integration with Photoshop’s PSD file format of any layout tool available today. ”
By, “many?”
How many is “many?”
What about by MOST?
“The book concludes with a feature comparison table that evaluates QuarkXPress and InDesign CS 3 in terms of how well each integrates with the other Creative Suite applications.”
They’re still quite desperate over there at Quark, aren’t they? This reminds me of their ridiculous postcard campaign.
So basically they are saying that the Quark advantages are so great that someone who has Adobe Creative Suite 3 (which includes InDesign) should go out and buy QuarkXpress 7. Somehow I feel that this is more about getting older QuarkXpress users to upgrade and keep them from trying out InDesign.
PSD support is fact, QuarkXPress does have better support for the file format and manipulation of the format within the layout application.
By many they obviously mean people that use or try the application, because it’s fact. How is ID in anyway better at PSD support and interactivity?
You’re right, Quark has better PSD support. But for people like me, it’s not a game changing advantage that will drive me to plunk down the extra cash to buy QuarkXpress. I simply do my changes to PSD files from Photoshop anyways, even better if you’re utilizing bridge. Since I do all my work in comp resolution first anyways. But I could see it being a helpful feature in desktop publishing or depending how you like to work. Interactivity? I don’t know, to me it never really made sense to create that kind of stuff on a “desktop layout program”, it almost feels like using a wrench to “hammer” a nail. I just use DW or Flash. I know that Quark is moving in a direction where they want to be more than a desktop publishing program. That’s fine, but I was never a fan of those “all-in-one” gadgets. They usually don’t do any one thing very well. But there are those few that do succeed so I guess we’ll just have to wait and see.
Does this story sound like it was plagiarized from The ONION?