Quark's "New Face" Is Live And On The Web
New Flash-based website makes the case for the new Quark Inc.
Denver-based Quark, Inc. established a new website this week. Titled “The New Quark”, and located at http://www.newquark.com, it has at its centerpiece a SWF file that has playful cartoon graphics and characters that celebrate the new Quark â€“ the company that listens to its customers and responds to concerns.
A look around the site reveals that it summarizes and shows off the customer service and program improvements Quark has made over the last year, and displays them in what Quark feels is it’s best light. The accent of the site indeed is on how Quark feels it’s improved; with destinations limited to “Hearing Your Voice” (summarizing corporate and product improvments) and “Get the Habit” (a page with direct links to QuarkParticles subscribing and direct download of two documents â€“ “Guide to Outputting QuarkXPress 6.5 files” and “Insider QuarkXPress Tips & Tricks Guide”). While there are no obvious, direct links to the Quark, Inc website, there are embedded links to Quark downloads (such as the PSD Import XTension) and Quark press releases. Also, the spelling of certain words in the rotating headline on the front page (such as “revitalised” and “programme”) suggest that while the appeal of the site may be universal, it may be been more intended for the European market than the North American.
Despite the lack of anything truly new or revelatory, the site design works well and the fun nature of the graphics will get and hold attention. It does serve the necessary function of bringing Quark’s many answers to the widely-asked question “Why Quark?” into one place and, as such, is worth a look.